Article Sidebar

Download
PDF
Statistic
Read Counter : 48 Download : 42

Main Article Content

Abstract

Purpose: This study investigates the integration of Corporate Social Responsibility (CSR) into long-term business strategies, emphasizing its role in enhancing competitive advantage and sustainability. The research explores how CSR can be embedded into strategic planning, focusing on leadership, organizational culture, and strategic alignment to achieve sustained business success.


Research Design and Methodology: The study employs a qualitative systematic literature review approach, analyzing existing literature on CSR integration and strategic management. It synthesizes insights from various empirical studies to develop a comprehensive framework for integrating CSR into business strategies.


Findings and Discussion: The findings reveal that effective CSR integration enhances financial and non-financial performance, including customer loyalty, operational efficiency, and market competitiveness. Strong leadership and a supportive organizational culture are critical to embedding CSR into core business strategy. The study identifies key barriers, such as internal resistance and initial investment needs, and drivers, like regulatory pressure and consumer demand, that influence CSR integration.


Implications: The study offers practical implications for managers and policymakers, suggesting a strategic approach to CSR that aligns with business objectives. It also provides theoretical contributions by expanding the understanding of CSR's role in achieving long-term sustainability and competitive advantage. Future research should focus on quantitative analysis and the impact of emerging technologies on CSR integration.

Keywords

Corporate Social Responsibility Strategic Integration Organizational Culture Leadership Sustainable Business Strategy

Article Details

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite
Wahyuni, W., Hidayat, J., Ramli, N. R. A., Syam, S. A. N., & Salsabilah, D. (2024). Sustainability in Business: Integrating CSR into Long-term Strategy. Advances in Business & Industrial Marketing Research, 2(3), 138–149. https://doi.org/10.60079/abim.v2i3.354
Download Citation
Endnote/Zotero/Mendeley (RIS)
BibTeX

References

  1. Aguinis, H., & Glavas, A. (2019). On corporate social responsibility, sensemaking, and the search for meaningfulness through work. Journal of Management, 45(3), 1057–1086. https://doi.org/https://doi.org/10.1177/01492063176915
  2. Ardiansyah, M., & Alnoor, A. (2024). Integrating Corporate Social Responsibility into Business Strategy: Creating Sustainable Value. Involvement International Journal of Business, 1(1), 29–42. https://doi.org/10.62569/iijb.v1i1.5
  3. Bradford, M., Earp, J. B., Showalter, D. S., & Williams, P. F. (2017). Corporate Sustainability Reporting and Stakeholder Concerns: Is There a Disconnect? Accounting Horizons, 31(1), 83–102. https://doi.org/10.2308/acch-51639
  4. Brammer, S., Jackson, G., & Matten, D. (2012). Corporate Social Responsibility and institutional theory: new perspectives on private governance. Socio-Economic Review, 10(1), 3–28. https://doi.org/10.1093/ser/mwr030
  5. Carroll, A. B. (2021). Corporate social responsibility: Perspectives on the CSR construct’s development and future. Business & Society, 60(6), 1258–1278. https://doi.org/10.1177/0007650321100176
  6. Derqui, B. (2020). Towards sustainable development: Evolution of corporate sustainability in multinational firms. Corporate Social Responsibility and Environmental Management, 27(6), 2712–2723. https://doi.org/10.1002/csr.1995
  7. Esen, E. (2013). The Influence of Corporate Social Responsibility (CSR) Activities on Building Corporate Reputation. In M. Alejandra Gonzalez-perez & L. Leonard (Eds.), International Business, Sustainability and Corporate Social Responsibility (Vol. 11, pp. 133–150). Emerald Group Publishing Limited. https://doi.org/10.1108/S2051-5030(2013)0000011010
  8. Fatma, M., Rahman, Z., & Khan, I. (2016). Measuring consumer perception of CSR in tourism industry: Scale development and validation. Journal of Hospitality and Tourism Management, 27, 39–48. https://doi.org/https://doi.org/10.1016/j.jhtm.2016.03.002
  9. Feng, M., Wang, X., & Kreuze, J. G. (2017). Corporate social responsibility and firm financial performance. American Journal of Business, 32(3–4), 106–133. https://doi.org/10.1108/AJB-05-2016-0015
  10. Fernando, S., & Lawrence, S. (2014). A theoretical framework for CSR practices: Integrating legitimacy theory, stakeholder theory and institutional theory. https://openurl.ebsco.com/EPDB%3Agcd%3A4%3A27517380/detailv2?sid=ebsco%3Aplink%3Ascholar&id=ebsco%3Agcd%3A99659487&crl=c
  11. Flammer, C. (2021). Corporate Green Bonds in Asia. Manila: Asian Development Bank.
  12. Freeman, R. E., & Dmytriyev, S. (2017). Corporate social responsibility and stakeholder theory: Learning from each other. Symphonya. Emerging Issues in Management, 1, 7–15. https://doi.org/10.4468/2017.1.02freeman.dmytriyev
  13. Hahn, T., Figge, F., Pinkse, J., & Preuss, L. (2018). A Paradox Perspective on Corporate Sustainability: Descriptive, Instrumental, and Normative Aspects. Journal of Business Ethics, 148(2), 235–248. https://doi.org/10.1007/s10551-017-3587-2
  14. Hawkins, D. (2006). Corporate social responsibility: balancing tomorrow’s sustainability and today’s profitability. Springer.
  15. Herrera, J., & de las Heras-Rosas, C. (2020). Economic, Non-Economic and Critical Factors for the Sustainability of Family Firms. Journal of Open Innovation: Technology, Market, and Complexity, 6(4), 119. https://doi.org/https://doi.org/10.3390/joitmc6040119
  16. Iglesias, O., Markovic, S., Bagherzadeh, M., & Singh, J. J. (2020). Co-creation: A Key Link Between Corporate Social Responsibility, Customer Trust, and Customer Loyalty. Journal of Business Ethics, 163(1), 151–166. https://doi.org/10.1007/s10551-018-4015-y
  17. Ioannou, I., & Serafeim, G. (2019). Corporate sustainability: A strategy? Harvard Business School Accounting & Management Unit Working Paper, 19–065. https://doi.org/10.2139/ssrn.3312191
  18. Kaplan, R. S., & Norton, D. P. (2001). Transforming the balanced scorecard from performance measurement to strategic management: Part 1. Accounting Horizons, 15(1), 87–104. https://www.academia.edu/download/40649484/10.1.1.335.2005.pdf
  19. Kim, Y., & Statman, M. (2012). Do Corporations Invest Enough in Environmental Responsibility? Journal of Business Ethics, 105(1), 115–129. https://doi.org/10.1007/s10551-011-0954-2
  20. Lopez, P. B. (2018). Creating shared value: Competitive advantage through social impact. https://sharedvalue.org.au/wp-content/uploads/2019/06/2019-HBS_Creating-Shared-Value-brochure.pdf
  21. Maccarrone, P., & Contri, A. M. (2021). Integrating Corporate Social Responsibility into Corporate Strategy : The Role of Formal Tools. https://doi.org/10.3390/su132212551
  22. McElhaney, K. (2008). Just good business: The strategic guide to aligning corporate responsibility and brand. Berrett-Koehler Publishers.
  23. Quinn, R. E. (2011). Diagnosing and changing organizational culture: Based on the competing values framework. Jossey-Bass.
  24. Scelles, N., Inoue, Y., Perkin, S. J., & Valenti, M. (2024). Social Impact Assessment of Corporate Social Responsibility Initiatives: Evaluating the Social Return on Investment of an Inclusion Offer. Journal of Business Ethics. https://doi.org/10.1007/s10551-024-05786-w
  25. Schein, E. H. (2010). Organizational culture and leadership (Vol. 2). John Wiley & Sons.
  26. Schöggl, J.-P., Stumpf, L., & Baumgartner, R. J. (2020). The narrative of sustainability and circular economy - A longitudinal review of two decades of research. Resources, Conservation and Recycling, 163, 105073. https://doi.org/https://doi.org/10.1016/j.resconrec.2020.105073
  27. Vitolla, F., Rubino, M., & Garzoni, A. (2017). The integration of CSR into strategic management: a dynamic approach based on social management philosophy. Corporate Governance: The International Journal of Business in Society, 17(1), 89–116. https://doi.org/10.1108/CG-03-2016-0064