ABBAS, M. Integrating Knowledge Management into Marketing for Enhanced Decision-Making and Performance. Advances in Business & Industrial Marketing Research, [S. l.], v. 2, n. 2, p. 72–82, 2024. DOI: 10.60079/abim.v2i2.274. Disponível em: http://advancesinresearch.id/index.php/ABIM/article/view/274. Acesso em: 18 sep. 2025.