HUTABARAT, A. S.; TAMARA, D.; BUDIANTO, I. R. D.; YULIANAH, Y. Analysis Capability Dynamics of E-Commerce MSMEs in Adopting Generative AI Technology for Content Strategy Efficiency Creative. Advances in Human Resource Management Research, [S. l.], v. 4, n. 3, p. 533–550, 2026. DOI: 10.60079/ahrmr.v4i3.981. Disponível em: http://advancesinresearch.id/index.php/AHRMR/article/view/981. Acesso em: 12 sep. 2026.