Hutabarat, Anthonius S., Dewi Tamara, Irawan R D Budianto, and Yulianah Yulianah. “Analysis Capability Dynamics of E-Commerce MSMEs in Adopting Generative AI Technology for Content Strategy Efficiency Creative”. Advances in Human Resource Management Research 4, no. 3 (September 2, 2026): 533–550. Accessed September 12, 2026. http://advancesinresearch.id/index.php/AHRMR/article/view/981.