MARIA NUR, F. Pengaruh Word of Mouth dan Kualitas Pelayanan terhadap Keputusan Pembelian Jasa UMKM Kecantikan (Studi pada Yerun Beauty Studio Pontianak). Advances: Jurnal Ekonomi & Bisnis, [S. l.], v. 4, n. 5, p. 1519–1528, 2026. DOI: 10.60079/ajeb.v4i5.1066. Disponível em: http://advancesinresearch.id/index.php/AJEB/article/view/1066. Acesso em: 12 sep. 2026.