AKBAR, M. A.; SUTISNA, E. Improving Brand Image of Product Through Integrated Marketing Communications. Advances: Jurnal Ekonomi & Bisnis, [S. l.], v. 1, n. 3, p. 171–193, 2023. DOI: 10.60079/ajeb.v1i3.116. Disponível em: http://advancesinresearch.id/index.php/AJEB/article/view/116. Acesso em: 2 sep. 2025.