ARNOLD, M.; RAHAYU, F. Augmented Reality (AR) Marketing and Consumer Response: A Study in the Retail Industry in Indonesia. Advances in Management & Financial Reporting, [S. l.], v. 4, n. 1, p. 51–74, 2025. DOI: 10.60079/amfr.v4i1.676. Disponível em: http://advancesinresearch.id/index.php/AMFR/article/view/676. Acesso em: 21 dec. 2025.