Abbas, M., Umar, R. and Arnida, A. 2026. The Role of Customer Engagement as a Mediator of the Effects of Digital Ad Personalization and Interactive Digital Content on Consumer Trust on TikTok Shop. Advances in Business & Industrial Marketing Research. 4, 3 (Jul. 2026), 258–270. DOI:https://doi.org/10.60079/abim.v4i3.1046.