Putra, G.A. and Kurniawati, M. 2026. Enhanching Gamer Loyalty: Role of Immersiveness and Parasocial Relationship with NPC Characters in Narrative Games. Advances in Business & Industrial Marketing Research. 4, 2 (May 2026), 152–166. DOI:https://doi.org/10.60079/abim.v4i2.794.