ABBAS, M.; UMAR, R.; ARNIDA, A. The Role of Customer Engagement as a Mediator of the Effects of Digital Ad Personalization and Interactive Digital Content on Consumer Trust on TikTok Shop. Advances in Business & Industrial Marketing Research, [S. l.], v. 4, n. 3, p. 258–270, 2026. DOI: 10.60079/abim.v4i3.1046. Disponível em: https://advancesinresearch.id/index.php/ABIM/article/view/1046. Acesso em: 5 aug. 2026.