KUMO, W. Leveraging Consumer Behavior Research for Effective Marketing Strategies. Advances in Business & Industrial Marketing Research, [S. l.], v. 1, n. 3, p. 117–129, 2023. DOI: 10.60079/abim.v1i3.196. Disponível em: https://advancesinresearch.id/index.php/ABIM/article/view/196. Acesso em: 21 jul. 2025.