PUTRA, G. A. The Journey of Marketing Research in Driving Successful Marketing Strategies. Advances in Business & Industrial Marketing Research, [S. l.], v. 2, n. 1, p. 26–35, 2024. DOI: 10.60079/abim.v2i1.241. Disponível em: https://advancesinresearch.id/index.php/ABIM/article/view/241. Acesso em: 2 aug. 2025.