HARIS, A. The Role of Marketing Research in Understanding Consumer Behavior and Preferences. Advances in Business & Industrial Marketing Research, [S. l.], v. 2, n. 2, p. 59–71, 2024. DOI: 10.60079/abim.v2i2.259. Disponível em: https://advancesinresearch.id/index.php/ABIM/article/view/259. Acesso em: 11 dec. 2025.