AKBAR, M. A. Customer-Centric Strategies: Navigating the Dynamics of Marketing Management for Competitive Advantage. Advances in Business & Industrial Marketing Research, [S. l.], v. 2, n. 2, p. 96–109, 2024. DOI: 10.60079/abim.v2i2.288. Disponível em: https://advancesinresearch.id/index.php/ABIM/article/view/288. Acesso em: 2 aug. 2025.