HARIS, A. Marketing Knowledge Management Analysis to Drive Innovation and Effective Decision Making. Advances in Business & Industrial Marketing Research, [S. l.], v. 3, n. 1, p. 30–43, 2025. DOI: 10.60079/abim.v3i1.415. Disponível em: https://advancesinresearch.id/index.php/ABIM/article/view/415. Acesso em: 2 aug. 2025.