PUTRA, G. A.; KURNIAWATI, M. Enhanching Gamer Loyalty: Role of Immersiveness and Parasocial Relationship with NPC Characters in Narrative Games. Advances in Business & Industrial Marketing Research, [S. l.], v. 4, n. 2, p. 152–166, 2026. DOI: 10.60079/abim.v4i2.794. Disponível em: https://advancesinresearch.id/index.php/ABIM/article/view/794. Acesso em: 6 jun. 2026.