WAHYUDI, Y.; SUKARIS, S. The Role of Word of Mouth and Digital Media in Increasing Promotion Effectiveness. Advances in Business & Industrial Marketing Research, [S. l.], v. 4, n. 2, p. 167–181, 2026. DOI: 10.60079/abim.v4i2.852. Disponível em: https://advancesinresearch.id/index.php/ABIM/article/view/852. Acesso em: 6 jun. 2026.