Abbas, Muchlis, Rahmawati Umar, and Arnida Arnida. “The Role of Customer Engagement As a Mediator of the Effects of Digital Ad Personalization and Interactive Digital Content on Consumer Trust on TikTok Shop”. Advances in Business & Industrial Marketing Research 4, no. 3 (July 27, 2026): 258–270. Accessed August 5, 2026. https://advancesinresearch.id/index.php/ABIM/article/view/1046.