https://advancesinresearch.id/index.php/ACSR/issue/feed 2026-09-29T08:12:30+07:00 Chief Editor editor@advancesinresearch.id Open Journal Systems https://advancesinresearch.id/index.php/ACSR/article/view/1201 2026-09-23T16:14:55+07:00 Joaquina Felicia Saru joaquinasaru@unwira.ac.id Adiutrix Maria Irayanti Seran adiutrixseran@gmail.com Maria Imakulata Pongge mariaimakulatapongge2@gmail.com Marianus Antonius Deo Datus Banase marianusbanase@unwira.ac.id Maksimilianus Paulus Jati Gamatara maksimilianusgamatara@unwira.ac.id

<p><strong>Purpose</strong>— This community engagement program aimed to strengthen farmer-group understanding of local food as a resource for household resilience, expenditure efficiency, business opportunities, and sustainable rural economic growth.</p> <p><strong>Implementation Method</strong>— The program was conducted in November 2025 with 35 farmer-group members through participatory education and interactive discussion, supported by a seven-day local-food menu poster. Learning outcomes were assessed using a 10-item pre-test and post-test.</p> <p><strong>Results and Discussion</strong>— Before the intervention, 22 participants (62.86%) were in the low-knowledge category and only 1 participant (2.86%) was in the very good category. After the intervention, 31 participants (88.57%) reached the very good category, none remained in the low category, and 31 participants improved their scores by at least 20%. The mean post-test score was 8.4 out of 10.</p> <p><strong>Implications</strong>— Contextual education using familiar local commodities can serve as an entry point for farmer-group empowerment. Follow-up activities should combine food-processing assistance, simple business calculations, and market access to translate knowledge gains into practice and economic value.</p>

2026-09-29T00:00:00+07:00 Copyright (c) 2026 Joaquina Felicia Saru, Adiutrix Maria Irayanti Seran, Maria Imakulata Pongge, Marianus Antonius Deo Datus Banase, Maksimilianus Paulus Jati Gamatara https://advancesinresearch.id/index.php/ACSR/article/view/1217 2026-09-29T08:12:30+07:00 Fitriani Latief fitri@stienobel-indonesia.ac.id Ahmad Firman a_firman25@yahoo.com Hardianty Askar hardianty@nobel.ac.id Muh Fahmi Achmad fahmiahmad2737@gmail.com Reila Anggun Julianti reilaanggun05@gmail.com Andi Muhammad Rifky Ramdhani andirifkhy028@gmail.com

<p><strong>Purpose</strong>— This community service program addressed limited product identity, digital promotion, and marketing-content capabilities among rural micro, small, and medium enterprises (MSMEs) in Lerang Village, Indonesia. It aimed to strengthen participants' digital marketing and branding capabilities through a low-cost model based on local resources.</p> <p><strong>Implementation Method</strong>— The program involved 25 active MSME owners in Lerang Village and combined needs assessment, digital marketing and branding training, practical workshops, mentoring, and descriptive pre-test/post-test evaluation using a four-point questionnaire covering five competency indicators.</p> <p><strong>Results and Discussion</strong>— Post-program scores were higher across all five competency indicators, with the strongest relative change in digital content creation. Branding, digital marketing knowledge, local-resource-based promotion, and social-media marketing capability also improved. The pattern is consistent with the hands-on design and use of accessible digital tools.</p> <p><strong>Implications</strong>— The integrated low-cost approach can support practical MSME capability development using familiar tools and locally available resources. Continued mentoring and longer-term follow-up are needed before drawing conclusions about sustained market reach, customer growth, or business performance.</p>

2026-10-04T00:00:00+07:00 Copyright (c) 2026 Fitriani Latief, Ahmad Firman, Hardianty Askar, Muh Fahmi Achmad, Reila Anggun Julianti, Andi Muhammad Rifky Ramdhani