https://advancesinresearch.id/index.php/ACSR Yayasan Pendidikan Bukhari Dwi Muslim en-US Advances in Community Services Research 2985-9778 https://advancesinresearch.id/index.php/ACSR/article/view/1201 <p><strong>Purpose</strong>— This community engagement program aimed to strengthen farmer-group understanding of local food as a resource for household resilience, expenditure efficiency, business opportunities, and sustainable rural economic growth.</p> <p><strong>Implementation Method</strong>— The program was conducted in November 2025 with 35 farmer-group members through participatory education and interactive discussion, supported by a seven-day local-food menu poster. Learning outcomes were assessed using a 10-item pre-test and post-test.</p> <p><strong>Results and Discussion</strong>— Before the intervention, 22 participants (62.86%) were in the low-knowledge category and only 1 participant (2.86%) was in the very good category. After the intervention, 31 participants (88.57%) reached the very good category, none remained in the low category, and 31 participants improved their scores by at least 20%. The mean post-test score was 8.4 out of 10.</p> <p><strong>Implications</strong>— Contextual education using familiar local commodities can serve as an entry point for farmer-group empowerment. Follow-up activities should combine food-processing assistance, simple business calculations, and market access to translate knowledge gains into practice and economic value.</p> Joaquina Felicia Saru Adiutrix Maria Irayanti Seran Maria Imakulata Pongge Marianus Antonius Deo Datus Banase Maksimilianus Paulus Jati Gamatara Copyright (c) 2026 Joaquina Felicia Saru, Adiutrix Maria Irayanti Seran, Maria Imakulata Pongge, Marianus Antonius Deo Datus Banase, Maksimilianus Paulus Jati Gamatara https://creativecommons.org/licenses/by/4.0 2026-09-29 2026-09-29 5 1 1 10 10.60079/acsr.v5i1.1201 https://advancesinresearch.id/index.php/ACSR/article/view/1217 <p><strong>Purpose</strong>— This community service program addressed limited product identity, digital promotion, and marketing-content capabilities among rural micro, small, and medium enterprises (MSMEs) in Lerang Village, Indonesia. It aimed to strengthen participants' digital marketing and branding capabilities through a low-cost model based on local resources.</p> <p><strong>Implementation Method</strong>— The program involved 25 active MSME owners in Lerang Village and combined needs assessment, digital marketing and branding training, practical workshops, mentoring, and descriptive pre-test/post-test evaluation using a four-point questionnaire covering five competency indicators.</p> <p><strong>Results and Discussion</strong>— Post-program scores were higher across all five competency indicators, with the strongest relative change in digital content creation. Branding, digital marketing knowledge, local-resource-based promotion, and social-media marketing capability also improved. The pattern is consistent with the hands-on design and use of accessible digital tools.</p> <p><strong>Implications</strong>— The integrated low-cost approach can support practical MSME capability development using familiar tools and locally available resources. Continued mentoring and longer-term follow-up are needed before drawing conclusions about sustained market reach, customer growth, or business performance.</p> Fitriani Latief Ahmad Firman Hardianty Askar Muh Fahmi Achmad Reila Anggun Julianti Andi Muhammad Rifky Ramdhani Copyright (c) 2026 Fitriani Latief, Ahmad Firman, Hardianty Askar, Muh Fahmi Achmad, Reila Anggun Julianti, Andi Muhammad Rifky Ramdhani https://creativecommons.org/licenses/by/4.0 2026-10-04 2026-10-04 5 1 11 20 10.60079/acsr.v5i1.1217