Advances in Community Services Research

Crisis Communication of Bigo Live Indonesia in Facing the Threat of Blocking: A Situational Crisis Communication Theory Analysis

Wuri Valendza Wijaya, Ratih Kurnia Hidayati, Ni Putu Limarandani — Tue, 02 Jun 2026 00:00:00 +0700

Purpose: This study examines the situational factors that escalated Bigo Live Indonesia's reputational crisis in 2024 and describes the crisis communication strategies the platform deployed in response to the Ministry of Communication and Information (Kominfo) 's threat to block.

Research Method: A qualitative intrinsic case study was conducted using Situational Crisis Communication Theory (SCCT). Data comprised Bigo Live's official press release and eleven online news articles (CNNIndonesia.com, Detik.com, Kompas.com) published between August and September 2024, analyzed using NVivo 12 and verified through source triangulation.

Results and Discussion: The crisis was preventable and was compounded by a history of recurring violations (a 2016 block and a 2024 non-compliance) and a poor reputation for relations. Bigo Live relied mainly on a rebuild strategy through compensation, supported by implicit deny-scapegoat, bolstering, and ethics-based tactics.

Implications: The absence of an apology and the use of scapegoating weakened the response, suggesting that platforms facing regulatory sanction should pair technical compensation with explicit accountability.

Originality: This study applies SCCT to a crisis on a live-streaming platform, driven simultaneously by regulatory pressure and a blocking threat. This multilayered context has rarely been examined in prior crisis communication research.

Evaluating gold mining in Ranowulu between CSR benefits and social vulnerability

Meijina Exreana Karundeng, Michael Mamentu, Burhan Niode — Wed, 03 Jun 2026 00:00:00 +0700

Abstract

Purpose: This study evaluates the social impacts of PT. Tambang Tondano Nusajaya gold mining activities on communities in Ranowulu District, Bitung City, North Sulawesi.

Research Method: An exploratory descriptive qualitative design was applied through semi-structured interviews, field observation, and documentation involving one corporate representative and four ring-1 residents.

Results and Discussion: Mining generates local employment, skills training, micro-enterprise opportunities, educational support, and infrastructure assistance. However, residents also report land conversion, dust, blasting vibration, cracked houses, health concerns, passive participation, and dependence on company-driven economic circulation.

Implications: The study recommends participatory social impact assessment, independent monitoring by DLH Kota Bitung and Dinas PUPR Kota Bitung, transparent grievance mechanisms, and livelihood diversification beyond mining.

Originality: This article integrates outcome evaluation, process evaluation, CSR fit, social license to operate, and social impact assessment to show that mining legitimacy depends on balancing benefits, operational-risk mitigation, and meaningful participation.

Empowering MSME Entrepreneurs Through Digital Marketing Mentoring and Digital Financial Literacy in Tinambung Subdistrict, Indonesia

Tue, 05 May 2026 00:00:00 +0700

Purpose: This program was initiated in response to low adoption of digital marketing and financial literacy among MSMEs in Tinambung Subdistrict, resulting in limited market reach and poor business management. The initiative aims to enhance MSMEs’ capabilities in digital marketing and financial literacy and to promote business self-reliance.

Research Method: The activity was conducted in February 2026 in the Tinambung Subdistrict, Polewali Mandar Regency, and involved 30 MSME operators across the retail, food service, and service sectors. The method used was a participatory approach through outreach, technical training, and hands-on coaching, with observations, interviews, and questionnaires serving as evaluation tools.

Results and Discussion: Before the intervention, only 23% of partners had a digital business account, and 26% kept financial records. The activities were implemented in phases, ranging from outreach to monitoring. The results showed significant improvements: digital account ownership rose to 83%, understanding of promotional content to 78%, financial record-keeping to 80%, and financial segregation to 76%.

Implications: This program promotes digital adoption and financial management among SMEs. Ongoing support is recommended to ensure the sustainability of SMEs’ digital transformation.

Digital-Based Financial Management Capacity Building for BUMDes Mattuju in Pitue Village, Indonesia

Thu, 28 May 2026 00:00:00 +0700

Purpose: This Community Service Activity aims to strengthen the capacity of BUMDes Mattuju and village microbusiness actors in Pitue Village, Ma'rang Subdistrict, Pangkajene and Kepulauan Regency, in managing finances through simple digital recording, transparent reporting, and basic digital promotion. The program addresses the need for more orderly bookkeeping, stronger accountability, and data-informed decision-making in managing village-owned enterprises.

Method: The activity used a participatory capacity-building approach through training, Focus Group Discussion (FGD), practical simulation, introduction to social media, simple website utilization, and mentoring. It involved BUMDes Mattuju, village microbusiness actors, village and subdistrict stakeholders, lecturers, and students of the 2025 Student Village Development Program of Universitas Hasanuddin.

Results and Discussion: The program improved participants' awareness of structured financial records, introduced simple digital recording, and broadened their understanding of Facebook, Instagram, WhatsApp, and simple web-based channels for product visibility. It also produced training materials, brochures, seminar kits, certificates, documentation, and online media publications.

Implication: The intervention strengthens BUMDes governance by positioning digital financial management as a practical tool for transparency, efficiency, and accountability. Continued mentoring is needed to make the introduced recording format a routine managerial practice, and the model can be replicated in other coastal and rural villages.