KUSUMA, J. Data Science in Marketing: How Analytics are Reshaping Consumer Insights. Advances: Jurnal Ekonomi & Bisnis, [S. l.], v. 2, n. 2, p. 108–120, 2024. DOI: 10.60079/ajeb.v2i2.234. Disponível em: https://advancesinresearch.id/index.php/AJEB/article/view/234. Acesso em: 11 dec. 2025.