HARIS, A. Consumer Behavior Shifts in Digital Age: Impact on Brand Loyalty. Advances: Jurnal Ekonomi & Bisnis, [S. l.], v. 3, n. 1, p. 38–51, 2024. DOI: 10.60079/ajeb.v3i1.417. Disponível em: https://advancesinresearch.id/index.php/AJEB/article/view/417. Acesso em: 9 oct. 2025.