YASSIR, Y.; BAKRI, M. Explainable Artificial Intelligence (XAI) in Personalized Marketing: A Systematic Literature Review of Algorithms, Interpretability Techniques, and Consumer Trust Implications. Advances: Jurnal Ekonomi & Bisnis, [S. l.], v. 4, n. 3, p. 392–405, 2026. DOI: 10.60079/ajeb.v4i3.798. Disponível em: https://advancesinresearch.id/index.php/AJEB/article/view/798. Acesso em: 12 may. 2026.