KOYONGIAN, Y. .; MANDAGI, D. W. Data-Driven Decision Making in Marketing: Trends, Insights, and Future Research Outlook. Advances: Jurnal Ekonomi & Bisnis, [S. l.], v. 4, n. 1, p. 88–110, 2026. DOI: 10.60079/ajeb.v4i1.916. Disponível em: https://advancesinresearch.id/index.php/AJEB/article/view/916. Acesso em: 1 jul. 2026.