Rosalina, Merna, Yolanda Masnita, and Kurniawati Kurniawati. 2026. “The Perceived Value, Consumer Consciousness, and Purchase Decisions: The Impact of Choice Overload in Indonesia’s Digital Marketplaces”. Advances: Jurnal Ekonomi & Bisnis 4 (2):361-78. https://doi.org/10.60079/ajeb.v4i2.774.