Yassir, Y., and M. Bakri. “Explainable Artificial Intelligence (XAI) in Personalized Marketing: A Systematic Literature Review of Algorithms, Interpretability Techniques, and Consumer Trust Implications”. Advances: Jurnal Ekonomi & Bisnis, vol. 4, no. 3, May 2026, pp. 392-05, doi:10.60079/ajeb.v4i3.798.