Advances: Jurnal Ekonomi & Bisnis

Pengaruh Word of Mouth dan Kualitas Pelayanan terhadap Keputusan Pembelian Jasa UMKM Kecantikan (Studi pada Yerun Beauty Studio Pontianak)

2026-08-03T10:37:41+07:00

Tujuan— Penelitian ini dilakukan untuk menganalisis pengaruh word of mouth dan kualitas pelayanan terhadap keputusan pembelian jasa pada UMKM kecantikan Yerun Beauty Studio Pontianak, baik secara parsial maupun simultan.

Metodologi Penelitian— Penelitian menggunakan pendekatan kuantitatif dengan pengumpulan data melalui kuesioner skala Likert kepada 43 responden pelanggan Yerun Beauty Studio dengan teknik purposive sampling. Analisis data menggunakan bantuan SPSS.

Hasil— Hasil penelitian menunjukkan bahwa word of mouth tidak berpengaruh signifikan secara parsial terhadap keputusan pembelian jasa; kualitas pelayanan berpengaruh positif dan signifikan secara parsial terhadap keputusan pembelian jasa; serta word of mouth dan kualitas pelayanan secara simultan berpengaruh positif dan signifikan terhadap keputusan pembelian jasa.

Keterbatasan Penelitian/Implikasi— Temuan ini mengimplikasikan bahwa peningkatan kualitas pelayanan merupakan faktor utama yang mendorong keputusan pembelian jasa.

Orisinalitas— Penelitian ini secara spesifik mengkaji pengaruh word of mouth dan kualitas pelayanan terhadap keputusan pembelian jasa pada UMKM kecantikan skala kecil di Kota Pontianak dengan studi kasus pada Yerun Beauty Studio.

Work-Life Balance and Work Engagement on Performance: The Mediating Role of Job Satisfaction

2026-07-31T06:14:42+07:00

Purpose— This study examines the effects of Work-Life Balance and Work Engagement on teacher Performance, with Job Satisfaction as a mediating variable, among public junior high school teachers in Purbalingga District.

Research Methodology— A quantitative explanatory design was employed. The population comprised 187 teachers, from which 132 respondents were selected using the Slovin formula and purposive sampling. Data were collected via an online questionnaire administered through Google Forms and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) in SmartPLS 4.

Results— Work-Life Balance and Work Engagement have positive and significant effects on both Performance and Job Satisfaction. Job Satisfaction also positively and significantly affects Performance and partially mediates the effects of Work-Life Balance and Work Engagement on Performance.

Research limitations/Implications— The findings support Conservation of Resources (COR) and Job Demands–Resources (JD-R) theories. Practically, schools should develop policies that promote work-life balance, engagement, and job satisfaction to enhance teacher performance. Future studies may examine broader educational settings and additional organizational factors.

Originality— This study integrates COR and JD-R perspectives to explain how Work-Life Balance and Work Engagement influence teacher Performance both directly and indirectly through Job Satisfaction in the public-school context.

Kebahagiaan Kerja, Quality of Work-Life Terhadap Kinerja Karyawan Generasi Z di Kota Pemalang Melalui Kepuasan Kerja

2026-08-03T08:12:52+07:00

Tujuan— Tujuan studi ini ialah untuk mengkaji pengaruh kebahagiaan kerja, quality of work life terhadap kinerja karyawan atau pekerja Generasi Z di Kota Pemalang melalui kepuasan kerja sebagai mediasi.

Metodologi Penelitian— Penelitian ini menggunakan pendekatan kuantitatif dan menerapkan teknik non-probability sampling. Teknik pengambilan sampel menggunakan purposive sampling. Ukuran sampel berjumlah 125. Pengumpulan data dilaksanakan dengan menyebarkan kuesioner dan menggunakan teknik analisis data metode Partial Least Squares-Structural Equation Modeling (PLS-SEM) dengan bantuan perangkat lunak SmartPLS versi 4.

Hasil— kebahagiaan kerja dan quality of work-life berpengaruh positif dan signifikan terhadap kinerja. Kebahagiaan kerja dan quality of work-life berpengaruh positif dan signifikan terhadap kepuasan kerja. Kepuasan kerja terhadap kinerja tidak signifikan, kepuasan kerja tidak memediasi pengaruh kebahagiaan kerja, quality of work life terhadap kinerja.

Keterbatasan Penelitian/Implikasi— Studi ini memberikan pemahaman bahwa quality of work-life dapat memengaruhi kinerja karyawan atau pekerja Generasi Z di Kota Pemalang.

Orisinalitas— Studi ini mendukung kontribusi empiris dengan menguji pengaruh kebahagiaan kerja dan quality of work life terhadap kinerja karyawan Generasi Z di Kota Pemalang melalui kepuasan kerja.

Non-Forest Land Cover Area, Gross Regional Domestic Product (GRDP) from the Industrial Sector, and Energy Consumption on the Environmental Quality Index in Indonesia

2026-08-21T06:23:22+07:00

Purpose— This study aims to analyze the effects of non-forest land cover area, Gross Regional Domestic Product (GRDP) in the industrial sector, and per capita energy consumption on the Environmental Quality Index (EQI) in Indonesia.

Research Methodology— This study employs a quantitative approach using balanced panel data regression with the Fixed Effects Model (FEM) across 33 Indonesian provinces during the 2018–2024 period.

Results— The results of the study indicate that the area of non-forest land cover has a positive but insignificant effect on the Environmental Quality Index (IKLH). Meanwhile, the industrial sector’s regional gross domestic product (PDRB) and per capita energy consumption have a significant negative effect on IKLH. These results indicate that industrial activities and high energy consumption remain the primary factors affecting the environment in Indonesia.

Research limitations/Implications— This study has limitations because it uses only three distinct factors and examines data only from 2018 to 2024. The findings indicate that increased industrial activity and energy consumption are associated with a decline in environmental quality. Therefore, it is necessary to strengthen industrial policies and energy management by improving resource efficiency, controlling environmental impacts, and implementing sustainable development principles.

Originality— This study simultaneously examines the effects of these three factors on the Environmental Quality Index (EQI) using panel data from 33 Indonesian provinces for the period 2018–2024.

Pengaruh Budaya Kerja Adaptif, Komitmen Organisasi, dan Burnout Terhadap Turnover Intention di Era Transformasi Digital

2026-07-31T10:10:24+07:00

Tujuan— Penelitian ini bertujuan untuk menganalisis pengaruh budaya kerja adaptif, komitmen organisasi, dan burnout terhadap turnover intention di era transformasi digital.

Metodologi Penelitian— Penelitian ini menggunakan pendekatan kuantitatif. Populasi dalam penelitian ini adalah seluruh karyawan PT. MRS berjumlah 76 orang. Pengambilan sampel menggunakan sampel jenuh, yaitu sebanyak 76 responden. Pengumpulan data dilakukan melalui penyebaran kuesioner. Analisis data dilakukan melalui uji instrumen, uji asumsi klasik, uji regresi linier, uji deskriptif, dan uji hipotesis menggunakan aplikasi IBM SPSS Statistics 2.

Hasil— Hasil penelitian menunjukkan bahwa budaya kerja adaptif tidak berpengaruh signifikan terhadap turnover intention. Sebaliknya, komitmen organisasi berpengaruh negatif dan signifikan, sedangkan burnout berpengaruh positif dan signifikan terhadap turnover intention. Secara simultan, budaya kerja adaptif, komitmen organisasi, dan burnout berpengaruh signifikan terhadap turnover intention, dengan kontribusi sebesar 67,6%.

Keterbatasan Penelitian/Implikasi— Temuan ini menunjukkan bahwa perusahaan perlu memperkuat komitmen organisasi melalui dukungan, penghargaan, komunikasi yang terbuka, serta pengembangan kompetensi dan karier. Selain itu, pencegahan burnout melalui pengelolaan beban kerja, dukungan sosial, dan pendampingan dalam menghadapi transformasi digital diperlukan untuk menekan turnover intention karyawan.

Orisinalitas— Penelitian ini memberikan perspektif empiris mengenai faktor-faktor yang memengaruhi turnover intention karyawan dalam lingkungan kerja yang mengalami transformasi digital.

Pengaruh Risiko Rantai Pasok dan Digitalisasi Rantai Pasok terhadap Kinerja Organisasi dimediasi Integrasi Rantai Pasok

2026-08-17T13:49:24+07:00

Tujuan— Integrasi Rantai Pasok memediasi parsial pengaruh Risiko Rantai Pasok dan Digitalisasi Rantai Pasok terhadap Kinerja Perusahaan mengalisis pengaruh Risiko Rantai Pasok dan Digitalisasi Rantai Pasok terhadap Kinerja Organisasi dimediasi Integrasi Rantai Pasok.

Metodologi Penelitian— Penelitian menggunakan desain cross-sectional kuantitatif pada 235 karyawan di sektor waralaba F&B di Jakarta. Pengumpulan data dilakukan melalui penyebaran kuesioner menggunakan Google Form. Metode pengambilan sampel menggunakan Purposive Sampling, dan metode analisis data yang digunakan adalah Structural Equation Model dengan AMOS dan SPSS.

Hasil— Integrasi Rantai Pasok. Integrasi rantai pasok, digitalisasi rantai pasok, dan risiko rantai pasok memengaruhi kinerja perusahaan. Penelitian juga mengungkapkan bahwa integrasi rantai pasok memediasi secara parsial pengaruh risiko rantai pasok dan digitalisasi rantai pasok terhadap kinerja perusahaan.

Keterbatasan Penelitian/Implikasi— Temuan ini bermanfaat bagi akademisi untuk melakukan penelitian lebih lanjut yang bersifat aplikatif untuk lebih memahami dinamika adopsi teknologi dan pengaruhnya terhadap kinerja organisasi yang berkelanjutan

Orisinalitas— kebaruan dalam penelitian ini adalah penggunaan digitalisasi rantai pasok untuk mengkaji peran risiko rantai pasok terhadap kinerja organisasi.

Indicative Effectiveness of Migratory Locust Control in Reducing Food Crop Damage in East Sumba, Indonesia

2026-08-15T07:29:19+07:00

Purpose— This study analyzes the indicative effectiveness of migratory locust (Locusta migratoria) control in reducing food crop damage in East Sumba Regency during 2022-2023 and examines its implications for local food security and the agricultural economy.

Research Methodology— A descriptive-comparative approach was applied to technical administrative data from the East Sumba Agriculture and Food Office, with support from Statistics Indonesia and the East Nusa Tenggara Provincial Agriculture and Food Security Office. Analysis used tabulation, percentage comparisons, commodity-level damage assessment, monthly control patterns, and indicative production-loss estimates.

Results— Total crop damage declined from 3,337.00 ha in 2022 to 790.69 ha in 2023, a 76.30% reduction. Maize remained the most affected commodity, although damage decreased from 2,804.76 ha to 547.99 ha. In 2022, maize damage accounted for 33.12% of the harvested area, with an indicative potential production loss of 8,150.63 tons.

Research limitations/Implications—Early control, priority protection of maize, and integrated pest data systems are important for local food security policy.

Originality— The study combines technical locust-control records with production and regional economic data to evaluate pest-control outcomes beyond agronomic damage.

Banking Service Quality, Financial Literacy, and Trust in Financial Service Utilization among Bank Muamalat Customers

2026-07-27T17:32:42+07:00

Purpose— This study examines how banking service quality, financial literacy, and trust are associated with financial service utilization among active customers of PT Bank Muamalat Indonesia, Makassar Branch.

Research Methodology— A quantitative cross-sectional survey of 96 purposively selected active customers who had used the bank’s digital services for at least six months was analyzed using multiple linear regression.

Results— Banking service quality, financial literacy, and trust were each positively associated with financial service utilization. Banking service quality showed the strongest standardized association, followed by trust and financial literacy.

Research limitations/Implications— The single-branch, nonprobability, cross-sectional design limits statistical generalization and causal interpretation. The findings support attention to service reliability and responsiveness, practical financial education, transaction security, data protection, and complaint resolution.

Originality— The study distinguishes formal financial access from post-access utilization and integrates service quality, financial literacy, and trust in an Islamic banking context.

Forest Fire Area, Industrial GRDP, Population Density, and Environmental Quality in Indonesia

2026-08-26T16:57:02+07:00

Purpose— This study examines how forest fire area, industrial-sector gross regional domestic product (GRDP), and population density are associated with Indonesia’s Environmental Quality Index (Indeks Kualitas Lingkungan Hidup, IKLH) at the provincial level.

Research Methodology— A quantitative panel-data design uses 150 province-year observations from 30 Indonesian provinces during 2020–2024. Common-, fixed-, and random-effects specifications are considered, with the Chow and Hausman tests supporting a fixed-effects model.

Results— Forest fire area is not statistically associated with IKLH in the selected model, whereas industrial GRDP and population density show positive conditional associations. The full fixed-effects specification is statistically significant, but its overall model test includes province effects and therefore does not isolate the joint contribution of the three substantive regressors.

Research limitations/Implications— The analysis covers three predictors, 30 provinces, and five years; omitted time effects, spatial dependence, and robust inference limit generalization. The findings support continued fire prevention, cleaner industrial development, and environmental infrastructure in densely populated areas.

Originality— The study integrates ecological, industrial, and demographic pressures within one provincial panel framework while controlling for time-invariant provincial heterogeneity.