Advances: Jurnal Ekonomi & Bisnis

Explainable Artificial Intelligence (XAI) in Personalized Marketing: A Systematic Literature Review of Algorithms, Interpretability Techniques, and Consumer Trust Implications

2026-04-27T08:34:47+07:00

Purpose: This study aims to systematically review the role of Explainable Artificial Intelligence (XAI) in personalized marketing by examining AI algorithms, interpretability techniques, and their implications for consumer trust.

Research Method: A systematic literature review was conducted by analyzing peer-reviewed journal articles and conference papers related to AI, XAI, and personalized marketing. The study synthesizes findings across technical and behavioral dimensions to provide an integrated understanding of the research domain.

Results and Discussion: The results indicate that machine learning, deep learning, and recommender systems are the primary algorithms used in personalized marketing. However, increasing model complexity reduces interpretability, creating a need for XAI techniques such as LIME, SHAP, and attention mechanisms. The findings further reveal that XAI enhances consumer trust by improving transparency, understandability, and fairness, although contextual factors, including privacy concerns and user characteristics, influence this relationship.

Implications: This study contributes theoretically by integrating technical and behavioral perspectives into a unified framework. In practice, it provides managers with guidance on designing transparent and trustworthy AI systems and highlights the need for ethical, user-centered AI implementation.

Originality: This study is original in integrating technical perspectives on XAI with behavioral perspectives on consumer trust in personalized marketing. It offers a unified framework explaining how explainability supports transparency, fairness, and trust in AI-driven marketing.

Determinants of Purchase Decisions for Physical K-pop Albums: Evidence from Starship Entertainment Consumers in Indonesia

2026-05-05T10:02:17+07:00

Purpose: This study aims to analyze the influence of Service Quality, Brand Image, Promotion, and Product Quality on Customer Satisfaction and their implications for Purchase Decisions related to physical K-pop albums associated with Starship Entertainment artists.

Research Method: This study employed a quantitative explanatory approach using survey data collected from 114 respondents in Indonesia who had previously purchased physical albums from Starship Entertainment artists. Respondents were selected using purposive sampling. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS software, including measurement and structural model evaluation.

Results and Discussion: The findings indicate that Service Quality, Brand Image, Promotion, and Product Quality positively influence Customer Satisfaction. Furthermore, Customer Satisfaction positively influences Purchase Decisions for physical K-pop albums. The results suggest that consumers’ evaluations of product quality, promotional communication, service performance, and agency reputation contribute to purchasing behavior in the entertainment industry.

Implications: The findings provide practical insights for entertainment agencies regarding the importance of maintaining product quality, effective promotional communication, service reliability, and positive brand reputation to strengthen consumer purchasing decisions.

Originality: This study develops a structured marketing-based model that examines Purchase Decisions in the context of physical K-pop album consumption using measurable consumer behavior constructs.

Pengaruh Motivasi dan Budaya Organisasi Terhadap Kinerja Pegawai Dimediasi Organizational Citizenship Behavior

2026-04-27T09:05:57+07:00

Tujuan: Penelitian ini bertujuan untuk menganalisis pengaruh motivasi kerja dan budaya organisasi terhadap kinerja pegawai dengan organizational citizenship behavior (OCB) sebagai variabel mediasi pada Dinas Kesehatan Provinsi Sulawesi Selatan. Fenomena penelitian didasarkan pada kondisi kinerja pegawai yang belum optimal meskipun motivasi kerja dan budaya organisasi telah diterapkan.

Metode Penelitian: Penelitian ini menggunakan pendekatan kuantitatif dengan desain survei. Populasi penelitian adalah seluruh pegawai ASN, dengan sampel sebanyak 72 responden yang ditentukan menggunakan teknik stratified random sampling. Data dikumpulkan melalui kuesioner skala Likert dan dianalisis menggunakan metode Partial Least Squares-Structural Equation Modeling (PLS-SEM) dengan bantuan SmartPLS.

Hasil dan Pembahasan: Hasil penelitian menunjukkan bahwa motivasi kerja dan budaya organisasi tidak berpengaruh langsung terhadap kinerja pegawai. Sebaliknya, OCB berpengaruh terhadap kinerja serta berperan sebagai variabel mediasi dalam hubungan antara motivasi kerja dan budaya organisasi terhadap kinerja. Selain itu, motivasi kerja dan budaya organisasi terbukti berpengaruh terhadap OCB.

Implikasi: Penelitian ini menegaskan bahwa peningkatan kinerja pegawai lebih efektif dilakukan melalui penguatan perilaku ekstra peran. Oleh karena itu, organisasi perlu mendorong terbentuknya OCB melalui lingkungan kerja yang kolaboratif dan suportif.

Originalitas: Penelitian ini mengintegrasikan variabel motivasi kerja dan budaya organisasi sebagai faktor internal dan eksternal dalam perspektif teori atribusi, dengan menempatkan OCB sebagai variabel mediasi dalam konteks organisasi publik.

Peran Moderasi Gaya Kepemimpinan dan Motivasi: Pengaruh Implementasi New Public Management Terhadap Kinerja Manajerial Sektor Publik

2026-04-27T09:18:42+07:00

Tujuan: Penelitian ini bertujuan menganalisis pengaruh implementasi New Public Management terhadap kinerja manajerial sektor publik dengan gaya kepemimpinan dan motivasi sebagai variabel moderasi pada Satuan Polisi Pamong Praja dan Pemadam Kebakaran Kabupaten Sinjai.

Metode Penelitian: Penelitian menggunakan pendekatan kuantitatif dengan teknik sampling jenuh, sehingga seluruh pegawai dijadikan responden. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan SPSS melalui uji validitas, reliabilitas, serta analisis regresi.

Hasil dan Pembahasan: Hasil penelitian menunjukkan bahwa implementasi New Public Management berpengaruh terhadap kinerja manajerial. Gaya kepemimpinan dan motivasi mampu memperkuat hubungan tersebut, sehingga efektivitas penerapan New Public Management tidak hanya ditentukan oleh sistem, tetapi juga oleh faktor perilaku organisasi.

Implikasi: Penelitian ini menegaskan pentingnya penguatan kepemimpinan dan motivasi dalam mendukung reformasi manajemen sektor publik. Hasil ini dapat menjadi dasar bagi instansi pemerintah dalam meningkatkan kinerja manajerial secara lebih efektif dan kontekstual.

Originalitas: Keaslian penelitian ini terletak pada pengujian gaya kepemimpinan dan motivasi sebagai variabel moderasi dalam hubungan antara implementasi New Public Management dan Kinerja manajerial.

The Role of Artificial Intelligence and HR Analytics in Enhancing Strategic Human Resource Decision-Making

2026-04-27T08:40:32+07:00

Purpose: This study aims to systematically analyze the roles of Artificial Intelligence (AI) and HR Analytics in enhancing strategic human resource decision-making, focusing on their integration, impact, and implementation challenges.

Research Method: This research employs a Systematic Literature Review (SLR) to analyze peer-reviewed journal articles on AI, HR Analytics, and strategic HR decision-making. Relevant studies were identified, screened, and synthesized to ensure a structured and comprehensive evaluation.

Results and Discussion: The findings indicate that AI and HR Analytics significantly enhance decision quality, speed, and predictive accuracy, enabling a shift from reactive to proactive decision-making. HR Analytics plays a mediating role in transforming workforce data into actionable insights. However, the impact varies depending on organizational readiness, data quality, and analytical capability. Key challenges include data integration, skill gaps, and ethical concerns such as algorithmic bias and transparency.

Implications: This study provides theoretical contributions by offering an integrated framework linking AI, HR Analytics, and strategic decision-making. Practically, organizations should strengthen data governance, analytical capabilities, and leadership support to maximize the benefits of AI-driven HR systems.

Originality: This study offers originality by integrating AI and HR Analytics into a unified framework that explains how both technologies support strategic human resource decision-making while addressing organizational and ethical implementation challenges.

The Impact of Cash Management and Fund Revenue on the Financial Performance of Gereja Masehi Advent Hari Ketujuh (GMAHK)

2026-04-29T10:30:28+07:00

Purpose: This study aims to examine the effect of cash management and public support on the financial performance of nonprofit religious organizations, specifically the Gereja Masehi Advent Hari Ketujuh (GMAHK) in Eastern Indonesia. The study tests whether liquidity and external funding influence financial sustainability and financial independence.

Research Method: This research employs a quantitative design using multiple linear regression with AR(1) autocorrelation correction. The study uses 115 financial statement observations from GMAHK for the period 2013–2025. The dependent variables are the operational reserve ratio and the self-reliance ratio, while the independent variables are the cash ratio and the public support ratio.

Results and Discussion: The findings show that cash management does not significantly affect either operational reserves or financial independence. In contrast, public support has a significant but different effect on the two indicators: it negatively affects operational reserves and positively affects financial independence. This indicates that external funding is more likely to be used for operational needs than for reserve accumulation.

Implications: The findings suggest that nonprofit religious organizations need balanced funding strategies that support both program implementation and reserve building to strengthen long-term financial sustainability.

Originality: This study contributes by providing empirical evidence on financial performance determinants in nonprofit religious organizations in Eastern Indonesia.

Anteseden dari Conspicuous Consumption Kosmetik Ramah Lingkungan pada Generasi Z

2026-05-05T13:11:43+07:00

Tujuan: Penelitian ini bertujuan menganalisis pengaruh Social Media Influencers (SMIs) terhadap perilaku conspicuous consumption pada produk kosmetik ramah lingkungan melalui Influencer Effects Consumption Model (IECM). Penelitian ini menguji peran motivasi intrinsik berupa desire to mimic dan materialism, serta motivasi ekstrinsik berupa social comparison dan Fear of Missing Out (FOMO).

Metode Penelitian: Penelitian ini menggunakan pendekatan kuantitatif dengan metode Structural Equation Modeling (SEM). Data dikumpulkan dari 200 responden Generasi Z di Indonesia berusia 15–28 tahun melalui teknik purposive sampling. Responden merupakan pengguna aktif media sosial yang pernah menggunakan kosmetik ramah lingkungan dan terpapar konten influencer terkait produk tersebut. Analisis data dilakukan menggunakan IBM SPSS 25 dan AMOS 21.

Hasil dan Pembahasan: Hasil penelitian menunjukkan bahwa paparan SMIs berpengaruh positif terhadap desire to mimic dan social comparison. Selain itu, desire to mimic berpengaruh terhadap materialism, sedangkan social comparison memengaruhi FOMO. Materialism dan FOMO terbukti meningkatkan conspicuous consumption.

Implikasi: Temuan ini membantu perusahaan kosmetik mengembangkan strategi pemasaran digital berbasis influencer dan keberlanjutan.

Originalitas: Penelitian ini memperluas IECM pada konteks kosmetik ramah lingkungan sebagai bentuk konsumsi simbolik Generasi Z.