Advances: Jurnal Ekonomi & Bisnis https://advancesinresearch.id/index.php/AJEB <p>Advances: Jurnal Ekonomi &amp; Bisnis is a double-anonymous peer-reviewed journal published by Yayasan Pendidikan Bukhari Dwi Muslim. Published six times a year, in February, April, June, August, October, and December, with E-ISSN <a href="https://issn.perpusnas.go.id/terbit/detail/20230206351002640">2985-9859</a>. This journal engages in a double-anonymous peer review process, which strives to match the expertise of a reviewer with the submitted manuscript. The submitted manuscript is first reviewed by an <a href="https://advancesinresearch.id/index.php/AJEB/Editorial_Team">editor</a>. It will be evaluated in the office, whether it is suitable for Advances: Jurnal Ekonomi &amp; Bisnis <a href="https://advancesinresearch.id/index.php/AJEB/Aims_Scope">aims and scope</a> or has a major methodological flaw and similarity score by using <a href="https://www.turnitin.com/">Turnitin</a>, the minimum number and age of <a href="https://apastyle.apa.org/instructional-aids/reference-examples.pdf">references</a> that we require, <a href="https://docs.google.com/document/d/1_bzCmXdxhQcws0SYKFVb-1l1nSLr1t8T/edit?usp=sharing&amp;ouid=116465442174740758191&amp;rtpof=true&amp;sd=true">template</a> suitability. The manuscript will be sent to at least two anonymous reviewers (<a href="https://advancesinresearch.id/index.php/AJEB/Peer_Reviewer_Models">Double Blind Review</a>). <a href="https://advancesinresearch.id/index.php/AJEB/Reviewers">Reviewers</a>' comments are then sent to the corresponding author by the editor for necessary actions and responses. The suggested decision will be evaluated in an editorial board meeting. Afterwards, the editor will send the final decision to the corresponding author. All articles published in Advances: Jurnal Ekonomi &amp; Bisnis are published <a href="https://www.openaccess.nl/en/about-open-access/what-is-open-access">Open Access</a> under a <a href="https://creativecommons.org/licenses/by/4.0/" target="_blank" rel="noopener">CC BY 4.0 license.</a><br />The languages used in this journal are Indonesian and English.<br />Bahasa yang digunakan dalam jurnal ini adalah bahasa Indonesia dan bahasa Inggris.</p> en-US editor@advancesinresearch.id (Chief Editor) advancesresearch@gmail.com (Managing Editor) Wed, 01 Jul 2026 00:00:00 +0700 OJS 3.3.0.10 http://blogs.law.harvard.edu/tech/rss 60 The Effect of Accounting Literacy and Risk Management on the Financial Performance of BRILink Agents through Operational Efficiency https://advancesinresearch.id/index.php/AJEB/article/view/889 <p><strong>Purpose:</strong> This study examines the impacts of accounting literacy and risk management on the financial performance of BRILink agents, evaluating the mediating role of operational efficiency.</p> <p><strong>Research Method:</strong> Using a quantitative cross-sectional design, data were collected via structured questionnaires from 70 micro-banking agents in Dompu Regency through stratified proportionate random sampling and analyzed using PLS-SEM.</p> <p><strong>Results and Discussion:</strong> Accounting literacy significantly improves both operational efficiency and financial performance. Conversely, risk management has no direct effect on financial performance but strongly drives operational efficiency. Crucially, operational efficiency partially mediates accounting literacy and fully mediates risk management's impact on financial performance.</p> <p><strong>Implications:</strong> Banking institutions and regulators should develop agent training modules that integrate agile, low-cost operational workflows rather than focusing solely on basic bookkeeping to mitigate transaction errors and cash leakage.</p> <p><strong>Originality:</strong> This research establishes a novel operational mediation model for branchless micro-banking in remote regions, demonstrating that cognitive and preventive capacities require high operational efficiency to yield financial returns.</p> Nargis Aprillianti, Mahmud Mahmud, Fahrudin Fahrudin Copyright (c) 2026 Nargis Aprillianti, Mahmud Mahmud, Fahrudin Fahrudin https://creativecommons.org/licenses/by/4.0 https://advancesinresearch.id/index.php/AJEB/article/view/889 Fri, 10 Jul 2026 00:00:00 +0700 Pengaruh Kepemimpinan Etis terhadap Perilaku Kewarganegaraan Organisasi dan Komitmen Organisasi dalam Entitas Swasta: Peran Mediasi dari Persepsi Dukungan Organisasi https://advancesinresearch.id/index.php/AJEB/article/view/931 <p><strong>Tujuan:</strong> Penelitian ini bertujuan untuk menganalisis pengaruh kepemimpinan etis terhadap perilaku kewarganegaraan organisasi (OCB) dan komitmen organisasi dengan persepsi dukungan organisasi (POS) sebagai variabel mediasi.</p> <p><strong>Metode:</strong> Pendekatan penelitian yang digunakan merupakan kuantitatif. Populasi dalam penelitian ini mencakup seluruh karyawan PT Tabura Gentri Nusantara yang berjumlah 250 orang. Dengan menggunakan teknik non-probability sampling melalui pendekatan accidental sampling, diperoleh sampel aktual sebanyak 123 responden untuk memenuhi syarat kecukupan data. Pengumpulan data dilakukan secara langsung melalui penyebaran kuesioner terstruktur yang kemudian dianalisis menggunakan metode Partial Least Squares-Structural Equation Modeling (PLS-SEM) dengan bantuan perangkat lunak SmartPLS 4.</p> <p><strong>Hasil dan Pembahasan:</strong> Hasil analisis menunjukkan bahwa kepemimpinan etis berpengaruh positif dan signifikan terhadap OCB, namun tidak berpengaruh signifikan terhadap komitmen organisasi. Di sisi lain, persepsi dukungan organisasi (POS) terbukti secara empiris berfungsi sebagai variabel mediasi yang menjembatani pengaruh kepemimpinan etis terhadap OCB maupun komitmen organisasi.</p> <p><strong>Implikasi:</strong> Implikasi bagi manajer PT Tabura Gentri Nusantara adalah bahwa penerapan kepemimpinan etis perlu dioptimalkan tidak hanya sebagai perilaku normatif pemimpin, tetapi juga diwujudkan dalam bentuk dukungan nyata yang dirasakan karyawan (persepsi dukungan organisasi/POS), mengingat kepemimpinan etis tidak berpengaruh langsung terhadap komitmen organisasi. Manajer perlu memperkuat praktik kepemimpinan yang berintegritas, adil, dan transparan karena terbukti mampu meningkatkan perilaku kewarganegaraan organisasi (OCB), sekaligus memastikan adanya kebijakan dan praktik organisasi yang menunjukkan perhatian, penghargaan, dan dukungan terhadap karyawan.</p> <p><strong>Originalitas:</strong> Penelitian ini memberikan bukti empiris mengenai peran mediasi persepsi dukungan organisasi (POS) dalam hubungan antara kepemimpinan etis, perilaku kewarganegaraan organisasi (OCB), dan komitmen organisasi pada karyawan PT Tabura Gentri Nusantara, Bantul, Yogyakarta.</p> M. Fatih Rozzan Anggono, Hengky Widhiandono, Hermin Endratno, Dian Widyaningtyas Copyright (c) 2026 M. Fatih Rozzan Anggono, Hengky Widhiandono, Hermin Endratno, Dian Widyaningtyas https://creativecommons.org/licenses/by/4.0 https://advancesinresearch.id/index.php/AJEB/article/view/931 Fri, 10 Jul 2026 00:00:00 +0700 Antara Edukasi dan Keluhan: Analisis Kualitatif-Netnografis Konten Pajak Digital DJP dan Respons Pengguna Media Sosial https://advancesinresearch.id/index.php/AJEB/article/view/911 <p><strong>Tujuan:</strong> Penelitian ini bertujuan untuk menganalisis bagaimana DJP membingkai edukasi pajak digital di media sosial, serta bagaimana pengguna media sosial yang menunjukkan karakteristik atau kekhawatiran khas wajib pajak pemula merespons pesan, layanan Coretax, pelaporan SPT, dan prosedur administrasi pajak.</p> <p><strong>Metode:</strong> Penelitian ini menggunakan analisis isi kualitatif berorientasi netnografis terhadap 45 unggahan/dokumen digital dan 36 fragmen komentar publik teranonimkan dari akun media sosial resmi DJP, laman DJP/Coretaxpedia, serta sumber pendukung, dalam periode Januari 2025-Juni 2026.</p> <p><strong>Hasil dan Pembahasan:</strong> Temuan menunjukkan adanya ketegangan antara narasi DJP tentang pajak digital yang mudah dan modern dengan pengalaman pengguna yang memunculkan beban administratif berupa istilah teknis, validasi data, error sistem, hilangnya fitur, serta kebutuhan akan panduan operasional.</p> <p><strong>Implikasi:</strong> Temuan ini mengimplikasikan perlunya edukasi pajak digital yang menekan beban administratif, memperjelas alur layanan, serta memperkuat respons institusional sebagai bagian dari upaya perbaikan kepercayaan publik.</p> <p><strong>Originalitas:</strong> Penelitian ini menawarkan kebaruan dengan membaca komentar media sosial sebagai artefak kualitatif untuk memahami literasi pajak digital, beban administratif, dan kepercayaan terhadap layanan pajak digital.</p> Happy Tatemba, Harke Revo Leonard Polii Copyright (c) 2026 Happy Tatemba, Harke Revo Leonard Polii https://creativecommons.org/licenses/by/4.0 https://advancesinresearch.id/index.php/AJEB/article/view/911 Fri, 10 Jul 2026 00:00:00 +0700 Pengaruh Orientasi Strategi dan Regulasi Pemerintah terhadap Kinerja Lingkungan dengan memediasi Manajemen Rantai Pasok Hijau https://advancesinresearch.id/index.php/AJEB/article/view/976 <p><strong>Tujuan:</strong> Penelitian ini bertujuan untuk menganalisis pengaruh orientasi strategis dan regulasi pemerintah terhadap kinerja lingkungan melalui peran mediasi Manajemen Rantai Pasok Ramah Lingkungan (GSCM) di kalangan Usaha Mikro, Kecil, dan Menengah (UMKM) sektor ritel di Kota Bogor.</p> <p><strong>Metode:</strong> Penelitian ini menggunakan desain penelitian kuantitatif cross-sectional. Data primer dikumpulkan dari 282 pemilik dan manajer UMKM ritel melalui teknik pengambilan sampel purposif, kemudian dianalisis menggunakan metode Partial Least Squares–Structural Equation Modeling (PLS-SEM).</p> <p><strong>Hasil dan Pembahasan:</strong> Hasil penelitian menunjukkan bahwa orientasi strategis dan regulasi pemerintah berpengaruh positif dan signifikan terhadap manajemen rantai pasok ramah lingkungan serta kinerja lingkungan. Manajemen Rantai Pasok Ramah Lingkungan juga memiliki pengaruh positif terhadap kinerja lingkungan dan berperan sebagai variabel perantara yang signifikan dalam hubungan antara orientasi strategis, regulasi pemerintah, dan kinerja lingkungan. Regulasi pemerintah diidentifikasi sebagai prediktor terkuat terhadap implementasi Manajemen Rantai Pasok Ramah Lingkungan.</p> <p><strong>Implikasi:</strong> Temuan ini memberikan panduan praktis bagi UMKM untuk memperkuat strategi yang berorientasi pada keberlanjutan serta mendukung para pembuat kebijakan dalam menyusun kebijakan lingkungan dan program bantuan yang mendorong penerapan Manajemen Rantai Pasokan Hijau.</p> <p><strong>Originalitas:</strong> Penelitian ini mengintegrasikan orientasi strategis dan regulasi pemerintah ke dalam satu model mediasi untuk menjelaskan kinerja lingkungan melalui Manajemen Rantai Pasokan Hijau di UMKM sektor ritel, sebuah konteks empiris yang masih belum banyak dieksplorasi.</p> Dennis Ilham Syahputra, Wahyuningsih Santosa, Ratna Darasih, Dorina Widowati Copyright (c) 2026 Dennis Ilham Syahputra, Wahyuningsih Santosa, Ratna Darasih, Dorina Widowati https://creativecommons.org/licenses/by/4.0 https://advancesinresearch.id/index.php/AJEB/article/view/976 Sat, 11 Jul 2026 00:00:00 +0700 Representasi Strategis Promosi dan Loyalitas Pelanggan pada Ritel Minimarket: Analisis Isi Kualitatif atas Dokumen Resmi Indomaret dan Alfamart https://advancesinresearch.id/index.php/AJEB/article/view/914 <p><strong>Tujuan:</strong> Penelitian ini menganalisis bagaimana promosi dan loyalitas pelanggan direpresentasikan secara strategis dalam dokumen resmi Indomaret dan Alfamart. Fokus penelitian bukan untuk mengukur efektivitas strategi aktual, melainkan untuk membaca bagaimana kedua peritel membingkai promosi, keanggotaan, insentif berulang, dan kanal digital sebagai teks korporat yang ditujukan kepada publik.</p> <p><strong>Metode:</strong> Penelitian ini menggunakan desain kualitatif deskriptif-komparatif melalui studi dokumen dan analisis isi kualitatif terhadap 14 dokumen resmi yang divalidasi pada 1 Mei 2026. Korpus mencakup halaman promosi, halaman keanggotaan, dokumen aplikasi digital, blog resmi, profil korporat, serta laporan tahunan. Data dianalisis dengan pendekatan hibrida melalui pembacaan berulang, pengodean unit makna, pengelompokan kategori, audit trail, dan code-recode.</p> <p><strong>Hasil dan Pembahasan:</strong> Hasil penelitian menunjukkan bahwa kedua peritel merepresentasikan promosi sebagai proposisi nilai yang menekankan hemat, urgensi, kemudahan, eksklusivitas anggota, dan manfaat berulang. Indomaret lebih menonjolkan variasi tema serta bahasa promosi yang dekat dengan rutinitas belanja harian, sementara Alfamart lebih menonjolkan keteraturan program, mekanisme poin, dan keterhubungan online-offline melalui Alfagift. Perbedaan ini tidak dipahami sebagai oposisi biner, karena Indomaret juga memiliki integrasi digital dan Alfamart juga menggunakan bahasa promosi persuasif.</p> <p><strong>Implikasi:</strong> Hasil penelitian menunjukkan bahwa kedua peritel merepresentasikan promosi sebagai proposisi nilai yang menekankan penghematan, urgensi, kemudahan, eksklusivitas anggota, dan manfaat berulang. Indomaret lebih menonjolkan variasi tema serta bahasa promosi yang dekat dengan rutinitas belanja harian, sementara Alfamart lebih menonjolkan keteraturan program, mekanisme poin, dan keterhubungan online-offline melalui Alfagift. Perbedaan ini tidak dipahami sebagai oposisi biner, karena Indomaret juga memiliki integrasi digital dan Alfamart juga menggunakan bahasa promosi persuasif.</p> <p><strong>Orisinalitas:</strong> Penelitian ini menggeser unit analisis dari persepsi konsumen ke dokumen korporat sebagai teks strategis serta mengembangkan arsitektur manfaat sebagai lensa analitis untuk membaca hubungan antara promosi, keanggotaan, dan loyalitas digital dalam ritel minimarket.</p> Harke Revo Leonard Polii, Sandra J.R. Kainde, Happy Tatemba, Edi Noersasongko Copyright (c) 2026 Harke Revo Leonard Polii, Sandra J.R. Kainde, Happy Tatemba, Edi Noersasongko https://creativecommons.org/licenses/by/4.0 https://advancesinresearch.id/index.php/AJEB/article/view/914 Sat, 11 Jul 2026 00:00:00 +0700 Pengaruh Harga, Kualitas Produk, Promosi Terhadap Keputusan Pembelian Motor Listrik di Indonesia Melalui Kepercayaan Konsumen Sebagai Variabel Intervening https://advancesinresearch.id/index.php/AJEB/article/view/920 <p><strong>Tujuan:</strong> Penelitian ini bertujuan untuk menganalisis pengaruh harga, kualitas produk, dan promosi terhadap keputusan pembelian sepeda motor listrik di Indonesia serta mengkaji peran kepercayaan konsumen sebagai variabel intervening.</p> <p><strong>Metode:</strong> Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei terhadap 218 responden. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan uji validitas, uji reliabilitas, regresi linier berganda, uji t, uji F, koefisien determinasi, serta path analysis dengan IBM SPSS.</p> <p><strong>Hasil dan Pembahasan:</strong> Hasil penelitian menunjukkan bahwa harga, kualitas produk, dan promosi berpengaruh positif dan signifikan terhadap keputusan pembelian, dengan kualitas produk sebagai variabel yang paling dominan. Ketiga variabel tersebut juga berpengaruh positif terhadap kepercayaan konsumen. Namun, kepercayaan konsumen menunjukkan pengaruh negatif yang signifikan terhadap keputusan pembelian, sehingga perannya sebagai variabel intervening belum dapat dibuktikan secara empiris.</p> <p><strong>Implikasi:</strong> Temuan ini menjadi masukan bagi produsen dalam menyusun strategi harga, promosi, dan peningkatan kualitas produk guna meningkatkan keputusan pembelian sepeda motor listrik.</p> <p><strong>Originalitas:</strong> Penelitian ini memberikan bukti empiris mengenai hubungan antara harga, kualitas produk, promosi, dan kepercayaan konsumen dalam konteks pemasaran sepeda motor listrik di Indonesia.</p> Bellicia Anabel, Sutrisno Sutrisno Copyright (c) 2026 Bellicia Anabel, Sutrisno Sutrisno https://creativecommons.org/licenses/by/4.0 https://advancesinresearch.id/index.php/AJEB/article/view/920 Tue, 14 Jul 2026 00:00:00 +0700 Preserving the Viability of Local Products from BUMDes Pondok Kelor Through Digital Marketing https://advancesinresearch.id/index.php/AJEB/article/view/909 <p><strong>Purpose:</strong> This study aims to analyze digital marketing strategies for maintaining the market presence of local products from BUMDes Pondok Kelor, specifically Jamu Pelka Duk Kelor. In this study, the market presence of local products is defined as the products’ ability to maintain brand visibility, ensure marketing sustainability, and remain in the market.</p> <p><strong>Research Method:</strong> This study employed a qualitative descriptive case study design. Data were collected through observation, semi-structured interviews, and documentation, and then analyzed using data reduction, data presentation, and triangulation to draw conclusions.</p> <p><strong>Results and Discussion:</strong> The research findings indicate that BUMDes Pondok Kelor utilizes Instagram, TikTok, WhatsApp, Shopee, and government platforms such as e-Katalog, Bela-Beli, and SI MADU to expand product visibility and market access. However, the effectiveness of these strategies remains limited by managers’ lack of digital literacy, production capacity, and raw material availability, resulting in suboptimal implementation of digital marketing.</p> <p><strong>Implications:</strong> The research findings underscore the importance of strengthening digital competencies, increasing production capacity, and integrating social media and government platforms to support the sustainability of BUMDes local products.</p> <p><strong>Originality:</strong> This study shows that the success of digital marketing at BUMDes is determined not only by the use of digital media but also by the organization’s readiness to integrate human resource capacity, business operations, and support from the government’s digital ecosystem.</p> Tutik Handayani, Rizki Febri Eka Pradani Copyright (c) 2026 Tutik Handayani, Rizki Febri Eka Pradani https://creativecommons.org/licenses/by/4.0 https://advancesinresearch.id/index.php/AJEB/article/view/909 Mon, 20 Jul 2026 00:00:00 +0700 The Influence of Brand Image, Brand Trust, and Digital Marketing on Consumer Purchase Decisions at Nibra’s House Kraksaan https://advancesinresearch.id/index.php/AJEB/article/view/938 <p><strong>Purpose:</strong> This study aims to analyze the influence of brand image, brand trust, and digital marketing on consumer purchase decisions at Nibra's House Kraksaan.</p> <p><strong>Research Method:</strong> This study employed a quantitative approach using primary data collected through questionnaires distributed to consumers of Nibra's House Kraksaan. The population comprised 3,200 consumers, and 355 respondents were selected through purposive sampling. Data were analyzed using multiple linear regression in SPSS.</p> <p><strong>Results and Discussion:</strong> The findings indicate that brand image, brand trust, and digital marketing have positive and significant effects on consumer purchase decisions, both partially and simultaneously. Brand trust demonstrated the strongest influence among the independent variables. The coefficient of determination indicates that brand image, brand trust, and digital marketing jointly explain 41.3% of the variance in consumer purchase decisions, with the remaining 58.7% attributable to other factors beyond the scope of this study.</p> <p><strong>Implications:</strong> The results suggest that companies should strengthen their brand image, maintain consumer trust, and optimize their digital marketing strategies to influence consumer purchase decisions.</p> <p><strong>Originality:</strong> This study contributes to the marketing literature by examining the combined effects of brand image, brand trust, and digital marketing on consumer purchase decisions in the context of a local Muslim fashion retailer, namely Nibra’s House Kraksaan, an area that has received limited empirical attention in previous studies.</p> Deva Ummu Azizah, Muh Hamzah Copyright (c) 2026 Deva Ummu Azizah, Muh Hamzah https://creativecommons.org/licenses/by/4.0 https://advancesinresearch.id/index.php/AJEB/article/view/938 Mon, 20 Jul 2026 00:00:00 +0700 Pengaruh Kualitas Pelayanan dan Harga Terhadap Kepuasan Pelanggan Gofood: Studi Kasus pada Generasi Z di Kecamatan Paiton, Jawa Timur, Indonesia https://advancesinresearch.id/index.php/AJEB/article/view/955 <p><strong>Tujuan:</strong> Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan dan harga terhadap kepuasan pelanggan GoFood pada Generasi Z di Kecamatan Paiton serta menjelaskan peran kedua variabel tersebut dalam konteks layanan online food delivery.</p> <p><strong>Metode:</strong> Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei terhadap 397 pengguna GoFood Generasi Z yang dipilih melalui purposive sampling. Data dikumpulkan menggunakan kuesioner dan dianalisis dengan regresi linier berganda menggunakan SPSS.</p> <p><strong>Hasil dan Pembahasan:</strong> Hasil penelitian menunjukkan bahwa kualitas pelayanan dan harga berpengaruh positif dan signifikan terhadap kepuasan pelanggan, baik secara parsial maupun simultan. Kedua variabel tersebut mampu menjelaskan 58,2% variasi kepuasan pelanggan, menunjukkan bahwa kepuasan pelanggan terbentuk melalui kualitas layanan digital yang baik dan persepsi harga yang sesuai dengan manfaat yang diterima.</p> <p><strong>Implikasi:</strong> Temuan ini menjadi masukan bagi penyedia layanan online food delivery untuk meningkatkan kualitas pelayanan digital serta menetapkan strategi harga yang kompetitif guna meningkatkan kepuasan pelanggan.</p> <p><strong>Originalitas:</strong> Penelitian ini memperluas penerapan konsep SERVQUAL pada layanan online food delivery dengan menunjukkan bahwa integrasi kualitas pelayanan digital dan persepsi harga merupakan determinan utama kepuasan pelanggan Generasi Z.</p> Fitri Mardatillah, Muh Hamzah Copyright (c) 2026 Fitri Mardatillah, Muh Hamzah https://creativecommons.org/licenses/by/4.0 https://advancesinresearch.id/index.php/AJEB/article/view/955 Mon, 20 Jul 2026 00:00:00 +0700 The Influence of Work-Life Balance and Workload on Job Stress: The Mediating Role of Psychological Well-Being among Employees of PT Pegadaian Terandam Branch https://advancesinresearch.id/index.php/AJEB/article/view/987 <p><strong>Purpose:</strong> This study examines the effects of work-life balance and workload on job stress and investigates the mediating role of psychological well-being among employees of PT Pegadaian Terandam Branch.</p> <p><strong>Research Method:</strong> A quantitative research design with a census approach was employed, involving all 60 employees of PT Pegadaian Terandam Branch as respondents. Data were collected using a structured questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.1.1.7.</p> <p><strong>Results and Discussion:</strong> The findings indicate that work-life balance has a significant negative effect on job stress and a significant positive effect on psychological well-being. Conversely, workload has a significant positive effect on job stress and a significant negative effect on psychological well-being. Psychological well-being also has a significant negative effect on job stress. It serves as a complementary partial mediator in the relationships between work-life balance and job stress as well as between workload and job stress.</p> <p><strong>Implications:</strong> The findings highlight the importance of promoting work-life balance, managing workload effectively, and enhancing employees' psychological well-being as strategic approaches to reducing job stress and improving organizational performance.</p> <p><strong>Originality:</strong> This study extends the application of the Conservation of Resources Theory by demonstrating the mediating role of psychological well-being in explaining the relationships between work-life balance, workload, and job stress among employees of a state-owned financial service institution.</p> Dinda Saputri, Muhammad Oceano Fauzan Copyright (c) 2026 Dinda Saputri, Muhammad Oceano Fauzan https://creativecommons.org/licenses/by/4.0 https://advancesinresearch.id/index.php/AJEB/article/view/987 Sun, 26 Jul 2026 00:00:00 +0700 Analisis Sistem Pemasaran dan Distribusi Hasil Perikanan di Pangkalan Pendaratan Ikan (PPI) Hamadi Kota Jayapura, Indonesia https://advancesinresearch.id/index.php/AJEB/article/view/1012 <p><strong>Tujuan:</strong> Penelitian ini bertujuan untuk menggambarkan saluran pemasaran, margin, Fisherman’s Share, keuntungan, serta rasio biaya pemasaran terhadap nilai produk hasil perikanan di PPI Hamadi, Kota Jayapura, Indonesia.</p> <p><strong>Metode:</strong> Penelitian ini menggunakan pendekatan kuantitatif deskriptif dan metode survei terhadap 40 responden yang dipilih secara purposive, terdiri atas 15 nelayan, 15 pedagang ikan, dan 10 distributor. Data dikumpulkan melalui observasi, wawancara terstruktur, dokumentasi, dan pencatatan transaksi, kemudian dianalisis secara deskriptif berdasarkan komoditas.</p> <p><strong>Hasil dan Pembahasan:</strong> Ditemukan 4 saluran pemasaran. Pola nelayan–pedagang pengumpul–konsumen memiliki frekuensi tertinggi, yaitu 18 catatan responden (45%). Kerapu menghasilkan margin total tertinggi sebesar Rp35.000/kg dan keuntungan pemasaran agregat tertinggi sebesar Rp24.000/kg. Fisherman’s Share seluruh komoditas berada pada kisaran 62,86–73,33%. Kerapu memiliki rasio biaya terhadap nilai produk terendah sebesar 9,17%, tetapi memiliki biaya absolut tertinggi, yaitu Rp11.000/kg.</p> <p><strong>Implikasi:</strong> Evaluasi pemasaran perlu mempertimbangkan rasio biaya bersama terhadap biaya absolut, margin, dan keuntungan, serta didukung oleh pencatatan biaya untuk setiap aktor dan setiap saluran.</p> <p><strong>Originalitas:</strong> Penelitian ini menyajikan gambaran terpadu mengenai indikator pemasaran 10 komoditas ikan dalam konteks PPI Hamadi.</p> Sitti Khairul Bariyyah, Ismail Noy Copyright (c) 2026 Sitti Khairul Bariyyah, Ismail Noy https://creativecommons.org/licenses/by/4.0 https://advancesinresearch.id/index.php/AJEB/article/view/1012 Sun, 26 Jul 2026 00:00:00 +0700 Capital Structure, Liquidity, and Firm Value: The Mediating Role of Profitability in Food and Beverage Firms https://advancesinresearch.id/index.php/AJEB/article/view/1041 <p><strong>Purpose:</strong> This study examines the effects of capital structure and liquidity on firm value, with profitability as a mediating variable, in food and beverage companies listed on the Indonesia Stock Exchange during 2020–2024.</p> <p><strong>Research Method:</strong> This study employed a quantitative approach using panel data analysis. Secondary data from 44 food and beverage companies listed on the Indonesia Stock Exchange during 2020–2024 were selected through purposive sampling. Firm value (Tobin’s Q), capital structure (DER), liquidity (CR), and profitability (ROA) were analyzed using panel regression and the Sobel test with EViews 12.</p> <p><strong>Results and Discussion:</strong> Capital structure, liquidity, and profitability have no significant effect on firm value. Profitability also fails to mediate the relationships between capital structure, liquidity, and firm value, indicating that other factors may better explain firm value.</p> <p><strong>Implications:</strong> The findings suggest that other factors may better explain firm value. Future research should examine additional determinants across different sectors and periods.</p> <p><strong>Originality:</strong> This study contributes updated evidence by examining profitability as a mediating variable in food and beverage companies listed on the Indonesia Stock Exchange during 2020–2024.</p> Sri Agustina, Nursia Nursia, Novita Novita Copyright (c) 2026 Sri Agustina, Nursia Nursia, Novita Novita https://creativecommons.org/licenses/by/4.0 https://advancesinresearch.id/index.php/AJEB/article/view/1041 Mon, 27 Jul 2026 00:00:00 +0700 The Impact of Digital Marketing, Word-of-Mouth Promotion, and Service Quality on Customer Satisfaction https://advancesinresearch.id/index.php/AJEB/article/view/1014 <p><strong>Purpose:</strong> This study examines the partial and simultaneous effects of digital marketing, word of mouth, and service quality on customer satisfaction at Toko ATK Damai in Topoyo District.</p> <p><strong>Research Method:</strong> A quantitative associative design was employed using primary data collected from 95 customers selected through incidental sampling. Data were obtained through questionnaires, observation, interviews, and documentation. The hypotheses were tested using validity and reliability tests, multiple linear regression, t-tests, an F-test, and the coefficient of determination.</p> <p><strong>Results and Discussion:</strong> Digital marketing positively and significantly affects customer satisfaction (t = 3.297; p = 0.001), as does word of mouth (t = 3.037; p = 0.003). Service quality has the strongest positive effect (t = 9.142; p &lt; 0.001). Simultaneously, the three variables significantly influence customer satisfaction (F = 146.618; p &lt; 0.001), explaining 82.9% of its variation.</p> <p><strong>Implications:</strong> Retail managers should strengthen digital communication, encourage positive customer recommendations, and improve employee responsiveness and service consistency. Future studies should examine customer loyalty, trust, and repurchase intention across broader locations.</p> <p><strong>Originality:</strong> This study integrates digital marketing, word of mouth, and service quality within a single model to explain customer satisfaction in a local general-merchandise retail context.</p> Cinta Laura, Nur Wahyunianti Dahri, Junaeda Junaeda, Muhammad Aqil, Tamin Tamin Copyright (c) 2026 Cinta Laura, Nur Wahyunianti Dahri, Junaeda Junaeda, Muhammad Aqil, Tamin Tamin https://creativecommons.org/licenses/by/4.0 https://advancesinresearch.id/index.php/AJEB/article/view/1014 Wed, 29 Jul 2026 00:00:00 +0700 Pengaruh Risiko Klaim Asuransi Kredit terhadap Stabilitas Keuangan PT Askrindo dengan Mediasi Kinerja Keuangan https://advancesinresearch.id/index.php/AJEB/article/view/830 <p><strong>Tujuan:</strong> Penelitian ini bertujuan untuk menganalisis pengaruh risiko klaim asuransi kredit multiguna terhadap stabilitas keuangan PT Askrindo, dengan kinerja keuangan sebagai variabel mediasi dalam penghentian perjanjian kerja sama dengan Bank Pembangunan Daerah (BPD).</p> <p><strong>Metode:</strong> Penelitian ini menggunakan pendekatan kuantitatif dengan data sekunder berupa laporan keuangan PT. Askrindo periode 2018–2024. Analisis data dilakukan menggunakan regresi linier dan analisis jalur dengan SPSS 25. Risiko klaim diproksikan dengan loss ratio, kinerja keuangan diukur menggunakan Risk-Based Capital (RBC), sedangkan stabilitas keuangan diukur melalui indikator likuiditas dan solvabilitas.</p> <p><strong>Hasil dan Pembahasan:</strong> Hasil penelitian menunjukkan bahwa risiko klaim tidak berpengaruh signifikan terhadap kinerja keuangan PT Askrindo. Namun, risiko klaim memengaruhi stabilitas keuangan perusahaan, khususnya likuiditas. Selain itu, kinerja keuangan tidak mampu memediasi hubungan antara risiko klaim dan stabilitas keuangan perusahaan.</p> <p><strong>Implikasi:</strong> Penelitian ini menegaskan pentingnya penguatan manajemen risiko, kualitas underwriting, dan pengelolaan modal untuk menjaga stabilitas keuangan perusahaan asuransi.</p> <p><strong>Originalitas:</strong> Kebaruan penelitian ini terletak pada integrasi risiko klaim, kinerja keuangan, dan stabilitas keuangan dalam konteks penghentian kerja sama asuransi kredit multiguna dengan BPD.</p> Sri Jumiarti, Edy Jumady, Yana Fajriah Copyright (c) 2026 Sri Jumiarti, Edy Jumady, Yana Fajriah https://creativecommons.org/licenses/by/4.0 https://advancesinresearch.id/index.php/AJEB/article/view/830 Sun, 02 Aug 2026 00:00:00 +0700 Green Fund Ownership and Return on Assets on the Total Assets of Coal Mining Companies Listed on the Indonesia Stock Exchange https://advancesinresearch.id/index.php/AJEB/article/view/972 <p><strong>Purpose:</strong> The study aims to determine the effect of green fund ownership and return on assets on total assets in coal companies listed on the Indonesia Stock Exchange. Green fund ownership is proxied by ESG ownership, while profitability is proxied by return on assets (ROA).</p> <p><strong>Research Method:</strong> This research used a quantitative approach using secondary data. The sample selection technique used purposive sampling, with 10 companies sampled at four-year intervals, resulting in a total sample of 40 companies. The data analysis methods used were descriptive analysis, classical assumption tests, normality tests, multicollinearity tests, heteroscedasticity tests, autocorrelation tests, multiple linear regression tests, T-tests, and F-tests using the Statistical Package for the Social Sciences (SPSS) application.</p> <p><strong>Results and Discussion:</strong> The findings of this study indicate that green fund ownership and return on assets each have a positive and significant effect on total assets in coal companies listed on the Indonesia Stock Exchange (IDX).</p> <p><strong>Implications:</strong> The results reinforce the argument that institutional investors with environmental, social, and governance (ESG) preferences may encourage firms to adopt sustainable business practices, thereby enhancing their ability to attract capital and expand their asset base.</p> <p><strong>Originality:</strong> This research contributes empirical evidence from an emerging economy, specifically Indonesia, where studies investigating the interaction between ESG-oriented ownership, financial performance, and corporate asset growth remain limited.</p> Firman Firman, Heriswanto Heriswanto, Mahfudnurnajamuddin Mahfudnurnajamuddin Copyright (c) 2026 Firman Firman, Heriswanto Heriswanto, Mahfudnurnajamuddin Mahfudnurnajamuddin https://creativecommons.org/licenses/by/4.0 https://advancesinresearch.id/index.php/AJEB/article/view/972 Sun, 02 Aug 2026 00:00:00 +0700 The Influence of Working Capital and Inventory Turnover on Profitability through Operational Efficiency at PT Pixel Detail Indonesia https://advancesinresearch.id/index.php/AJEB/article/view/969 <p><strong>Purpose:</strong> This study examines the effects of working capital turnover and inventory turnover on profitability and tests the mediating role of operational cost efficiency at PT Pixel Detail Indonesia during 2018–2025.</p> <p><strong>Research Method:</strong> A quantitative explanatory-causal longitudinal design was employed using 32 quarterly financial statements. Working capital turnover and inventory turnover were independent variables, BOPO represented operational cost efficiency, and ROA represented profitability. Data were analyzed using multiple linear regression and the Sobel test with SPSS.</p> <p><strong>Results and Discussion:</strong> Working capital turnover had a significant positive effect on profitability, whereas inventory turnover had no significant effect. Working capital turnover significantly affected operational cost efficiency at the one-tailed 5% level, while inventory turnover did not. BOPO negatively and significantly affected profitability, indicating that greater cost efficiency increases ROA. Operational cost efficiency did not mediate either relationship. The profitability and efficiency models explained 97.7% and 13.2% of the respective variances.</p> <p><strong>Implications:</strong> Management should reduce BOPO below 50% and optimize working capital turnover. Future research should examine broader samples and alternative mediation methods.</p> <p><strong>Originality:</strong> This study extends the Resource-Based View to a non-listed creative media company in eastern Indonesia using quarterly financial data.</p> Hamsah Halim, Muhammad Akob Kadir, Muhammad Tafsir, Baharuddin Baharuddin Copyright (c) 2026 Hamsah Halim, Muhammad Akob Kadir, Muhammad Tafsir, Baharuddin Baharuddin https://creativecommons.org/licenses/by/4.0 https://advancesinresearch.id/index.php/AJEB/article/view/969 Sun, 02 Aug 2026 00:00:00 +0700 The Banking Stock Market’s Reaction Around the Time of the Finance Minister’s Replacement https://advancesinresearch.id/index.php/AJEB/article/view/975 <p>Indonesia Stock Exchange to the announcement of the Finance Minister’s replacement. It tests whether daily average abnormal returns (AAR) differ throughout the event window and whether AAR differs between the pre- and post-announcement periods.</p> <p><strong>Research Method:</strong> A quantitative event-study design was applied to 45 banking issuers that remained actively traded during an 11-day event window, from t−5 to t+5, producing 495 observations. Abnormal returns were calculated from daily closing stock prices and Composite Stock Price Index returns. Because most data were non-normally distributed, the Friedman Test and Wilcoxon Signed-Rank Test were employed.</p> <p><strong>Results and Discussion:</strong> Daily AAR differed significantly across the event window (χ² = 49.341; p = 0.000), with the strongest difference occurring between t−2 and t+2 (p = 0.002). AAR also differed significantly before and after the announcement (Z = −3.883; p = 0.000). The findings indicate that the replacement was interpreted as a relevant political-economic signal and generated a short-term market adjustment.</p> <p><strong>Implications:</strong> Investors should incorporate political-economic developments into investment analysis, while policymakers should communicate policy directions consistently to reduce uncertainty. Future studies should include other sectors, longer event windows, and additional market indicators.</p> <p><strong>Originality:</strong> This study provides specific evidence on Indonesian banking-stock reactions to a Finance Ministerial replacement using nonparametric event-study analysis.</p> Rahardian Resza Fernanda, Suhita Whini Setyahuni, Amalia Nur Chasanah, Pradana Jati Kusuma Copyright (c) 2026 Rahardian Resza Fernanda, Suhita Whini Setyahuni, Amalia Nur Chasanah, Pradana Jati Kusuma https://creativecommons.org/licenses/by/4.0 https://advancesinresearch.id/index.php/AJEB/article/view/975 Sun, 02 Aug 2026 00:00:00 +0700 Stock Prices in the Banking Sector on the Indonesia Stock Exchange: The Role of Profitability, Liquidity, and Solvency Ratios, 2020–2025 https://advancesinresearch.id/index.php/AJEB/article/view/977 <p><strong>Purpose:</strong> This study examines the effects of profitability, liquidity, and solvency on the stock prices of banking companies listed on the Indonesia Stock Exchange during 2020–2025. It tests whether Return on Assets (ROA), Loan to Deposit Ratio (LDR), and Capital Adequacy Ratio (CAR) significantly influence banking stock prices.</p> <p><strong>Research Method:</strong> A quantitative associative design with multiple linear regression was employed. Annual financial statements and stock-price data were collected from 31 banks selected through purposive sampling, producing 186 observations after extreme values were removed using the z-score criterion. Stock prices were transformed into natural logarithms, while ROA, LDR, and CAR remained in ratio form. The data were analyzed using SPSS 26.</p> <p><strong>Results and Discussion:</strong> ROA positively and significantly affects stock prices (B = 76.973; p = 0.000), indicating that investors value efficient asset utilization. LDR has no significant effect (B = 0.065; p = 0.847), whereas CAR has a significant negative effect (B = −2.324; p = 0.000), suggesting that excessive capital may indicate inefficient capital utilization. The model explains 37.9% of stock-price variation.</p> <p><strong>Implications:</strong> Bank management should strengthen profitability and utilize capital efficiently. Future studies should apply robust panel-data methods and include macroeconomic and bank-specific variables.</p> <p><strong>Originality:</strong> This study provides post-pandemic evidence that banking solvency may be interpreted negatively when capital accumulation is not accompanied by productive expansion.</p> Dinda Ayu Sabrina, Dian Prawitasari, Amalia Nur Chasanah, Almira Santi Samasta Copyright (c) 2026 Dinda Ayu Sabrina, Dian Prawitasari, Amalia Nur Chasanah, Almira Santi Samasta https://creativecommons.org/licenses/by/4.0 https://advancesinresearch.id/index.php/AJEB/article/view/977 Sun, 02 Aug 2026 00:00:00 +0700 Sintesis Pemanfaatan Dana Zakat Infak dan Sedekah (ZIS) untuk Program Pemerintah dalam Perspektif Teori Kepemilikan https://advancesinresearch.id/index.php/AJEB/article/view/956 <p><strong>Tujuan:</strong> Penelitian ini bertujuan untuk menganalisis batas kewenangan negara dalam pengelolaan zakat guna mendukung program pemerintah melalui perspektif teori kepemilikan lanjutan dalam ekonomi Islam, dengan membedakan kedudukan hukum zakat dari infak dan sedekah.</p> <p><strong>Metode:</strong> Penelitian ini menggunakan pendekatan kualitatif dengan desain studi normatif-konseptual berbasis studi kepustakaan. Data diperoleh dari Al-Qur'an, Hadis, regulasi, fatwa, laporan resmi BAZNAS, dan literatur ilmiah, kemudian dianalisis menggunakan analisis isi dan analisis normatif-interpretatif.</p> <p><strong>Hasil dan Pembahasan:</strong> Hasil analisis menunjukkan bahwa negara tidak berkedudukan sebagai pemilik dana zakat, melainkan sebagai regulator, pembina, dan pengawas melalui lembaga amil yang sah. Pemanfaatan zakat hanya dapat dilakukan sepanjang tetap disalurkan kepada delapan golongan mustahik sesuai syariah, sedangkan infak dan sedekah memiliki ruang pendayagunaan yang lebih fleksibel.</p> <p><strong>Implikasi:</strong> Penelitian ini memberikan dasar konseptual bagi penguatan tata kelola zakat yang transparan, akuntabel, dan sesuai dengan prinsip syariah.</p> <p><strong>Originalitas:</strong> Penelitian ini menawarkan teori kepemilikan lanjutan sebagai sintesis konseptual untuk menjelaskan batas-batas kewenangan negara dalam pengelolaan zakat modern.</p> Arif Budianto, Windi Fitriani, Ramadhani Irma Tripalupi Copyright (c) 2026 Arif Budianto, Windi Fitriani, Ramadhani Irma Tripalupi https://creativecommons.org/licenses/by/4.0 https://advancesinresearch.id/index.php/AJEB/article/view/956 Wed, 05 Aug 2026 00:00:00 +0700 Activating Competence: Role Breadth Self-Efficacy as a Mediating Route and Work Discipline as a Direct Predictor of Employee Performance https://advancesinresearch.id/index.php/AJEB/article/view/1021 <p><strong>Purpose:</strong> This study examines whether role breadth self-efficacy (RBSE), confidence in undertaking tasks beyond prescribed roles, explains the relationship between employee competence and performance, and whether work discipline contributes independently.</p> <p><strong>Research Method:</strong> A two-wave census survey involved all 55 employees of a state-owned pawnbroking branch in Manado, Indonesia. Competence and work discipline were measured at Time 1, RBSE four weeks later, and immediate supervisors rated performance. Fifty-three employees completed both waves and were matched with ratings from four supervisors. Partial least squares structural equation modeling was used.</p> <p><strong>Results and Discussion:</strong> Competence did not directly predict performance but predicted RBSE, which subsequently predicted supervisor-rated performance. The positive indirect effect through RBSE had a bias-corrected interval excluding zero, indicating indirect-only mediation, while work discipline retained a direct association. Thus, competence was linked to performance mainly through employees’ confidence to act beyond prescribed roles, although causality cannot be inferred.</p> <p><strong>Implications:</strong> Competence development may need to be paired with involvement and task control, although no intervention was tested.</p> <p><strong>Originality:</strong> RBSE is positioned as a candidate activation mechanism in Indonesian financial-service work, extending prior models emphasizing person-job fit or job satisfaction.</p> Valencia Florentina Lumantow, Riane Johnly Pio, Johny R E Tampi Copyright (c) 2026 Valencia Florentina Lumantow, Riane Johnly Pio, Johny R E Tampi https://creativecommons.org/licenses/by/4.0 https://advancesinresearch.id/index.php/AJEB/article/view/1021 Tue, 11 Aug 2026 00:00:00 +0700 The Role of Social Media Marketing, E-WOM, and Brand Trust in Glad2Glow Repurchase through Customer Satisfaction https://advancesinresearch.id/index.php/AJEB/article/view/1040 <p><strong>Purpose:</strong> This study examines the relationships of Social Media Marketing, Electronic Word of Mouth (E-WOM), and Brand Trust with Repurchase Intention through Customer Satisfaction among Glad2Glow consumers in Jepara Regency.</p> <p><strong>Research Method:</strong> A cross-sectional survey involved 154 consumers selected through purposive sampling. Respondents had purchased Glad2Glow products at least twice and used social media. Data were analyzed using PLS-SEM with SmartPLS.</p> <p><strong>Results and Discussion:</strong> The estimates indicated positive relationships between the three antecedents, Customer Satisfaction, and Repurchase Intention. E-WOM showed the greatest association with Customer Satisfaction, whereas Brand Trust had weak importance. However, Customer Satisfaction and Repurchase Intention failed to demonstrate discriminant validity because their indicators overlapped. The structural and mediation findings therefore remain provisional.</p> <p><strong>Implications:</strong> Glad2Glow should prioritize credible reviews, informative social media communication, transparent information, and consistent product quality. Future studies should use distinct validated measures.</p> <p><strong>Originality:</strong> This study evaluates digital marketing, consumer information, and brand-related confidence within an emerging Indonesian skincare context while identifying measurement redundancy that limits mediation conclusions.</p> Vina Septiana, Ali Ali Copyright (c) 2026 Vina Septiana, Ali Ali https://creativecommons.org/licenses/by/4.0 https://advancesinresearch.id/index.php/AJEB/article/view/1040 Wed, 12 Aug 2026 00:00:00 +0700 Pengaruh Environmental Social and Governance (ESG), Risiko Kredit (Non-Performing Loan), dan BOPO Terhadap Profitabilitas Bank Umum Milik Negara (BUMN) di Indonesia https://advancesinresearch.id/index.php/AJEB/article/view/1079 <p><strong>Tujuan:</strong> Penelitian ini bertujuan menganalisis pengaruh <em>Environmental, Social, and Governance</em> (ESG), risiko kredit yang diproksikan dengan <em>Non-Performing Loan</em> (NPL), dan efisiensi operasional yang diproksikan dengan BOPO terhadap profitabilitas Bank Umum Milik Negara (BUMN) di Indonesia yang diukur menggunakan <em>Return on Assets</em> (ROA).</p> <p><strong>Metode Penelitian:</strong> Penelitian menggunakan pendekatan kuantitatif dengan data sekunder dari laporan tahunan dan laporan keberlanjutan empat bank BUMN periode 2016–2024. Sebanyak 35 observasi dianalisis menggunakan regresi linear berganda. Transformasi <em>first differencing</em> diterapkan untuk memperoleh model akhir setelah model awal menunjukkan indikasi autokorelasi.</p> <p><strong>Hasil dan Pembahasan:</strong> Hasil menunjukkan bahwa perubahan ESG Disclosure Score tidak berpengaruh signifikan terhadap perubahan ROA. Perubahan NPL berpengaruh negatif dan signifikan terhadap perubahan ROA, sedangkan perubahan BOPO tidak berpengaruh signifikan. Temuan ini menegaskan bahwa risiko kredit merupakan faktor yang paling menentukan perubahan profitabilitas bank BUMN dalam model penelitian.</p> <p><strong>Implikasi:</strong> Bank BUMN perlu memprioritaskan pengendalian risiko kredit untuk menjaga profitabilitas, sementara efektivitas ESG dan efisiensi operasional perlu dievaluasi dalam perspektif jangka panjang.</p> <p><strong>Orisinalitas:</strong> Penelitian ini mengintegrasikan ESG, risiko kredit, dan efisiensi operasional dalam menjelaskan perubahan profitabilitas bank BUMN dengan pendekatan <em>first differencing</em> pada periode pengamatan 2016–2024.</p> Andini Meiliana Putri, Sri Wahyuni, Suryo Budi Santoso, Rezky Pramurindra Copyright (c) 2026 Andini Meiliana Putri, Sri Wahyuni, Suryo Budi Santoso, Rezky Pramurindra https://creativecommons.org/licenses/by/4.0 https://advancesinresearch.id/index.php/AJEB/article/view/1079 Thu, 20 Aug 2026 00:00:00 +0700 Pengaruh Kualitas Produk, Harga, dan Citra Merek terhadap Kepuasan Konsumen pada Produk Kosmetik Hanasui https://advancesinresearch.id/index.php/AJEB/article/view/1075 <p><strong>Tujuan:</strong> Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk,harga, dan citra merek terhadap kepuasan konsumen pada produk kosmetik Hanasui di Purwokerto.</p> <p><strong>Metode Penelitian:</strong> Penelitian menggunakan pendekatan kuantitatif dengan metode survei melalui penyebaran kuesioner kepada 170 responden yang telah dipilih menggunakan teknik <em>purposive sampling</em>. Analisis data dilakukan menggunakan analisis regresi linear berganda dengan bantuan program IBM SPSS versi 26, yang diawali dengan uji validitas, uji reliabilitas, dan uji asumsi klasik.</p> <p><strong>Hasil dan Pembahasan:</strong> Hasil penelitian menunjukkan bahwa kualitas produk, harga, dan citra merek berpengaruh positif dan signifikan terhadap kepuasan konsumen, baik secara parsial maupun simultan. Variabel citra merek memberikan pengaruh paling besar dibandingkan variabel lainnya. Nilai adjusted R Square sebesar 0, 670, menunjukkan bahwa kepuasan konsumen dapat dijelaskan oleh kualitas produk, harga, dan citra merek sebesar 67%, sedangkan 33% sisanya dipengaruhi oleh faktor lain di luar penelitian.</p> <p><strong>Implikasi:</strong> Penelitian ini menunjukkan bahwa peningkatan kepuasan konsumen produk kosmetik Hanasui dapat dilakukan melalui perbaikan kualitas produk, penetapan harga yang sesuai dengan manfaat yang diterima konsumen, serta penguatan citra merek. Temuan ini juga memberikan implikasi bagi perusahaan untuk mempertahankan kualitas produk, menetapkan strategi harga yang kompetitif, dan membangun citra merek yang positif guna meningkatkan kepuasan konsumen..</p> <p><strong>Orisinalitas:</strong> Kebaruan penelitian ini terletak pada pengujian kembali pengaruh kualitas produk, harga, dan citra merek terhadap kepuasan konsumen pada konteks yang berbeda. Penelitian ini merupakan replikasi dari (Sasono et al., 2023), namun menggunakan produk kosmetik Hanasui sebagai objek penelitian dengan responden pengguna di Purwokerto. Perbedaan objek penelitian, lokasi, dan karakteristik responden diharapkan dapat memperkaya bukti empiris mengenai pengaruh kualitas produk, harga, dan citra merek terhadap kepuasan konsumen pada industri kosmetik.</p> Aulia Destriana, Muchammad Agung Miftahuddin, Fatmah Bagis, Restu Frida Utami Copyright (c) 2026 Aulia Destriana, Muchammad Agung Miftahuddin, Fatmah Bagis, Restu Frida Utami https://creativecommons.org/licenses/by/4.0 https://advancesinresearch.id/index.php/AJEB/article/view/1075 Thu, 20 Aug 2026 00:00:00 +0700 Kepemimpinan Kepala Sekolah dan Lingkungan Kerja dalam Mendorong Organizational Citizenship Behavior Guru untuk Mewujudkan Pekerjaan Layak yang Berkeadilan di SMA Kabupaten Serdang Bedagai https://advancesinresearch.id/index.php/AJEB/article/view/1099 <p><strong>Tujuan:</strong> Penelitian ini bertujuan untuk mengetahui pengaruh kepemimpinan kepala sekolah dan lingkungan kerja terhadap pekerjaan yang layak yang berkeadilan melalui Organizational Citizenship Behavior (OCB) guru SMA di Kabupaten Serdang Bedagai.</p> <p><strong>Metode Penelitian:</strong> Populasi penelitian ini adalah Seluruh guru SMA yang ada di Kabupaten Serdang Bedagai, dan dengan menggunakan rumus Slovin (e=10%) maka didapatlah sampel berjumlah 90 orang guru. Teknik pengambilan sampel yang digunakan adalah <em>proportional random sampling</em>. Pengumpulan data dilakukan dengan menyebarkan kuesioner melalui google form kepada responden penelitian. Metode penelitian yang digunakan adalah metode kuantitatif dengan menggunakan bantuan SEM-PLS.</p> <p><strong>Hasil dan Pembahasan:</strong> Hasil pengujian menunjukkan bahwa kepemimpinan kepala sekolah berpengaruh positif terhadap OCB, lingkungan kerja berpengaruh positif terhadap OCB, kepemimpinan kepala sekolah berpengaruh positif terhadap pekerjaan layak yang berkeadilan, lingkungan kerja tidak berpengaruh terhadap pekerjaan layak yang berkeadilan pada SMA, OCB berpengaruh positif terhadap pekerjaan layak yang berkeadilan, kepemimpinan kepala sekolah berpengaruh terhadap pekerjaan layak yang berkeadilan melalui OCB, dan lingkungan kerja berpengaruh terhadap pekerjaan layak yang berkeadilan melalui OCB.</p> <p><strong>Implikasi:</strong> Secara teoritis, penelitian ini memperkuat model bahwa OCB berperan sebagai mekanisme penghubung antara faktor organisasi dengan terwujudnya pekerjaan layak dan berkeadilan. Secara praktis, kepala sekolah perlu menerapkan kepemimpinan yang partisipatif dan berkeadilan untuk meningkatkan OCB guru. Sekolah juga perlu memperbaiki lingkungan kerja melalui peningkatan fasilitas, komunikasi, dan hubungan antar guru. Dinas Pendidikan dapat menjadikan temuan ini sebagai dasar kebijakan dalam meningkatkan kesejahteraan dan keadilan kerja guru di SMA.</p> <p><strong>Orisinalitas:</strong> Kebaruan penelitian ini terletak pada penggunaan konstruk pekerjaan yang layak dan berkeadilan sebagai variabel dependen dalam konteks pendidikan SMA, serta pengujian peran mediasi OCB yang masih terbatas pada literatur sebelumnya di Kabupaten Serdang Bedagai. Berbeda dengan penelitian terdahulu yang umumnya menguji pengaruh langsung kepemimpinan dan lingkungan kerja terhadap kinerja, penelitian ini mengaitkannya dengan dimensi kelayakan dan keadilan kerja melalui perilaku kewargaan organisasi.</p> Tiara Novitasari, Muhamad Fahmi Syahbana, Kumala Vera Dewi, Indra Welly Arifin Copyright (c) 2026 Tiara Novitasari, Muhamad Fahmi Syahbana, Kumala Vera Dewi, Indra Welly Arifin https://creativecommons.org/licenses/by/4.0 https://advancesinresearch.id/index.php/AJEB/article/view/1099 Sat, 22 Aug 2026 00:00:00 +0700 Influence of Employee Creativity and Innovation on Organizational Performance in the Industrial Era 4.0. https://advancesinresearch.id/index.php/AJEB/article/view/1105 <p><strong>Purpose:</strong> This study examines the effects of employee creativity and innovation on organizational performance in manufacturing companies in Bogor Regency during the Industry 4.0 era. It hypothesizes that employee creativity and innovation positively affect organizational performance, both individually and simultaneously.</p> <p><strong>Research Method:</strong> A quantitative survey design was employed. Data were collected through questionnaires distributed to employees in the manufacturing sector in Bogor Regency. Multiple linear regression analysis was applied to test the individual and simultaneous effects of employee creativity and innovation on organizational performance.</p> <p><strong>Results and Discussion:</strong> The findings indicate that employee creativity positively affects organizational performance. Employee innovation also has a positive effect, suggesting that employees’ ability to develop and implement new ideas enhances organizational effectiveness and goal achievement. Simultaneously, creativity and innovation significantly contribute to organizational performance.</p> <p><strong>Implications:</strong> Manufacturing companies should foster supportive work environments, provide opportunities for innovation, and strengthen employee competencies aligned with technological developments.</p> <p><strong>Originality:</strong> This study provides empirical evidence on the combined role of employee creativity and innovation in enhancing organizational performance in manufacturing within the Industry 4.0 context in Bogor Regency.</p> Rio Mattajang Copyright (c) 2026 Rio Mattajang https://creativecommons.org/licenses/by/4.0 https://advancesinresearch.id/index.php/AJEB/article/view/1105 Wed, 19 Aug 2026 00:00:00 +0700 Pengaruh Program Pelatihan terhadap Kinerja Karyawan dengan Pengembangan Karier sebagai Variabel Mediasi pada Karyawan https://advancesinresearch.id/index.php/AJEB/article/view/1076 <p><strong>Tujuan:</strong> Penelitian ini bertujuan untuk menganalisis pengaruh program pelatihan terhadap kinerja karyawan dengan pengembangan karier sebagai variabel mediasi pada karyawan PERUMDA Air Minum Kota Padang.</p> <p><strong>Metode:</strong> Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Populasi penelitian berjumlah 254 karyawan tetap di PERUMDA Air Minum Kota Padang. Teknik pengambilan sampel menggunakan cluster random sampling dengan alokasi proporsional. Pengumpulan data dilakukan melalui penyebaran kuesioner dan dianalisis menggunakan Structural Equation Modeling (SEM) berbasis Partial Least Squares (SmartPLS).</p> <p><strong>Hasil dan Pembahasan:</strong> Hasil penelitian menunjukkan bahwa program pelatihan berpengaruh positif terhadap kinerja karyawan dan pengembangan karier. Pengembangan karier juga berpengaruh positif terhadap kinerja karyawan serta mampu memediasi hubungan antara program pelatihan dan kinerja karyawan.</p> <p><strong>Implikasi:</strong> Hasil penelitian diharapkan dapat menjadi bahan pertimbangan bagi PERUMDA Air Minum Kota Padang dalam meningkatkan efektivitas program pelatihan dan pelaksanaan pengembangan karier guna meningkatkan kinerja karyawan.</p> <p><strong>Originalitas:</strong> Penelitian ini menguji pengembangan karier sebagai variabel mediasi dalam hubungan antara program pelatihan dan kinerja karyawan di PERUMDA Air Minum Kota Padang.</p> Puti Cahyani Pratiwi, Yuki Fitria Copyright (c) 2026 Puti Cahyani Pratiwi, Yuki Fitria https://creativecommons.org/licenses/by/4.0 https://advancesinresearch.id/index.php/AJEB/article/view/1076 Wed, 19 Aug 2026 00:00:00 +0700 The Mediating Role of Hedonic Shopping Behavior in the Relationship Between Financial Literacy, Self-Control, and Consumption Behavior Among College Students https://advancesinresearch.id/index.php/AJEB/article/view/888 <p><strong>Purpose:</strong> This study examines the effects of financial literacy and self-control on students’ consumptive behavior and investigates the mediating role of hedonic shopping behavior within the framework of Dual-Process Theory.</p> <p><strong>Research Method:</strong> A quantitative causal-associative design was employed involving students of the 2020/2021 cohort at STIE Yapis Dompu. Using the Slovin formula, 97 respondents were selected through proportional stratified random sampling. Data were collected using a five-point Likert-scale questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS.</p> <p><strong>Results and Discussion:</strong> Financial literacy and self-control positively and significantly affect both consumptive and hedonic shopping behavior. Financial literacy may foster cognitive overconfidence, whereas excessive self-control may induce ego depletion, encouraging impulsive spending. Hedonic shopping behavior significantly mediates both relationships, indicating that emotional shopping motives can override rational financial considerations.</p> <p><strong>Implications:</strong> Higher education institutions should integrate behavioral wisdom and psychological resilience into financial education. Future studies may incorporate FOMO and peer conformity.</p> <p><strong>Originality:</strong> This study reveals the paradoxical effects of financial literacy and self-control by integrating hedonic shopping behavior within Dual-Process Theory in a digital consumption context.</p> Nurjuliana Nurjuliana, Mulyati Mulyati, Desi Rubiyanti Copyright (c) 2026 Nurjuliana Nurjuliana, Mulyati Mulyati, Desi Rubiyanti https://creativecommons.org/licenses/by/4.0 https://advancesinresearch.id/index.php/AJEB/article/view/888 Sun, 23 Aug 2026 00:00:00 +0700 The Impact of Local Tax Realization and the Quality of Capital Expenditure on Rural Economic Growth https://advancesinresearch.id/index.php/AJEB/article/view/919 <p><strong>Purpose:</strong> This study examines the causal impact of local tax realization and the quality of capital expenditure on rural economic growth in Dompu Regency, partially and simultaneously.</p> <p><strong>Research Method:</strong> An explanatory quantitative approach was used. Primary data from village financial apparatuses and community representatives in Dompu Regency were collected through questionnaires via purposive sampling and analyzed using PLS-SEM in SmartPLS.</p> <p><strong>Results and Discussion:</strong> Results reveal that local tax realization has no significant partial effect on rural economic growth. Conversely, capital expenditure quality has a positive, highly significant effect. Simultaneously, both variables substantially drive rural economic growth, explaining 62.7% of its variance.</p> <p><strong>Implications:</strong> Local governments must prioritize transparent, efficient, and well-targeted capital expenditure on vital rural infrastructure, rather than merely chasing administrative revenue targets, to effectively stimulate grassroots productivity.</p> <p><strong>Originality:</strong> The novelty lies in shifting the fiscal evaluation focus from macro-level nominal budget volumes to the essential "quality" of expenditure specifically within a rural socio-geographical locus.</p> Dwi Ayu Lestari, Irwansyah Irwansyah, Rizky Ramadhan Copyright (c) 2026 Dwi Ayu Lestari, Irwansyah Irwansyah, Rizky Ramadhan https://creativecommons.org/licenses/by/4.0 https://advancesinresearch.id/index.php/AJEB/article/view/919 Sun, 23 Aug 2026 00:00:00 +0700 Fixed Asset Planning and Safeguarding in Regional Asset Management: The Moderating Role of Information Technology Utilization https://advancesinresearch.id/index.php/AJEB/article/view/953 <p><strong>Purpose:</strong> This study examines the effects of fixed asset planning and safeguarding on the effectiveness of regional asset management while evaluating the moderating role of information technology utilization.</p> <p><strong>Research Method:</strong> Using a quantitative explanatory design, empirical data were gathered via purposive sampling from 95 public officials in Tana Toraja Regency and analyzed using multiple linear regression, specifically Moderated Regression Analysis (MRA).</p> <p><strong>Results and Discussion:</strong> The findings revealed that both asset planning and safeguarding significantly enhanced management effectiveness. Information technology utilization strengthened the relationship between planning and effectiveness but showed no significant interaction in the safeguarding pathway.</p> <p><strong>Implications:</strong> These insights suggest that local governments should prioritize digital integration during planning phases while independently reinforcing physical security protocols.</p> <p><strong>Originality:</strong> This research provides unique empirical evidence regarding the asymmetric capability of digital governance tools across different operational stages of public asset administration.</p> Masny Anjelina, Wendy Kala Tikupadang Copyright (c) 2026 Masny Anjelina, Wendy Kala Tikupadang https://creativecommons.org/licenses/by/4.0 https://advancesinresearch.id/index.php/AJEB/article/view/953 Sun, 23 Aug 2026 00:00:00 +0700 Preserving Cultural Authenticity Through Green Tourism Management: An Ethnographic Business Study in Kampung Wisata Semanggi, Surabaya, Indonesia https://advancesinresearch.id/index.php/AJEB/article/view/980 <p><strong>Purpose:</strong> This study aims to analyze how cultural authenticity is maintained through sustainable tourism management in Kampung Wisata Semanggi, Surabaya, and to examine how community participation supports the preservation of cultural identity alongside local economic development.</p> <p><strong>Research Method:</strong> This study employed a qualitative business ethnography approach in Kampung Wisata Semanggi, Benowo Sub-district, Surabaya. Data were collected through participant observation, in-depth interviews with six purposively selected key informants — a tourism village manager, a Pecel Semanggi business owner, a Bakul Semanggi Gendong vendor, a resident, a youth representative, and a community member responsible for environmental upkeep — documentation, and field notes, conducted over an eight-week fieldwork period between February and March 2026. Data were analyzed using the Miles, Huberman, and Saldaña interactive model, with credibility established through triangulation, member checking, and researcher reflexivity, and contextualized with secondary data from the Surabaya City Government, the Surabaya City Statistics Agency (BPS), and the East Java Provincial Government, Indonesia.</p> <p><strong>Results and Discussion:</strong> The findings show that cultural authenticity is preserved through daily cultural practices, intergenerational knowledge transfer, and active community participation. Traditional culinary businesses — involving more than 120 active Pecel Semanggi vendors and over 13 diversified semanggi-based products (Pemerintah Kota Surabaya, 2025) — support both economic development and cultural preservation, while sustainable tourism management strengthens the link between environmental conservation, cultural sustainability, and local economic growth. The study also finds that cultural commodification does not necessarily reduce authenticity when local communities retain control over tourism activities and cultural representation. However, this process is not free of tensions, including risks of staged authenticity and an uneven distribution of economic benefits.</p> <p><strong>Implications:</strong> The findings guide policymakers and tourism managers in developing inclusive, culturally sensitive, and environmentally sustainable tourism strategies.</p> <p><strong>Originality:</strong> This study contributes by integrating cultural authenticity, community-based tourism, sustainable tourism, and business ethnography within a single analytical framework in the context of Kampung Wisata Semanggi, Surabaya, Indonesia.</p> Paramita Kartika Sari, Mariatus Sholikah Copyright (c) 2026 Paramita Kartika Sari, Mariatus Sholikah https://creativecommons.org/licenses/by/4.0 https://advancesinresearch.id/index.php/AJEB/article/view/980 Sun, 23 Aug 2026 00:00:00 +0700 The Effect of Emotional Intelligence on Career Outcomes, Mediated by Thriving at Work and Career Resilience https://advancesinresearch.id/index.php/AJEB/article/view/988 <p><strong>Purpose:</strong> This study examines the effects of emotional intelligence on career outcomes among Generation Z civil servants, with career resilience and thriving at work as mediating variables. It hypothesizes that emotional intelligence improves career outcomes, both directly and indirectly through the two mediators.</p> <p><strong>Research Method:</strong> A quantitative, causal, and cross-sectional design was employed. Questionnaire data were collected from 337 Generation Z civil servants who graduated from the State College of Accounting and worked in four Indonesian government agencies. The relationships among emotional intelligence, career resilience, thriving at work, and career outcomes were analyzed using path analysis, while mediation effects were assessed using the Sobel test.</p> <p><strong>Results and Discussion:</strong> Emotional intelligence positively and significantly affected career outcomes, career resilience, and thriving at work. Thriving at work positively affected career outcomes, whereas career resilience had a significant negative effect. Both career resilience and thriving at work significantly mediated the relationship between emotional intelligence and career outcomes, with thriving at work demonstrating the stronger indirect effect.</p> <p><strong>Implications:</strong> Government agencies should integrate the development of emotional intelligence, continuous learning, coaching, psychosocial support, and merit-based talent management into employee development policies. Future studies should examine leadership quality and organizational decision-making.</p> <p><strong>Originality:</strong> This study reveals the contrasting mediating roles of career resilience and thriving at work in explaining the career outcomes of Generation Z civil servants within a rigid bureaucratic context.</p> Yulianto Saptoprasetyo, Andreas Wahyu Gunawan Putra Copyright (c) 2026 Yulianto Saptoprasetyo, Andreas Wahyu Gunawan Putra https://creativecommons.org/licenses/by/4.0 https://advancesinresearch.id/index.php/AJEB/article/view/988 Sun, 23 Aug 2026 00:00:00 +0700 Investigating the Effect of Entrepreneurship Training on Entrepreneurial Intentions Among Youth in Madagascar’s Tourism Sector: The Roles of Entrepreneurial Skills and Entrepreneurial Orientation https://advancesinresearch.id/index.php/AJEB/article/view/1010 <p><strong>Purpose:</strong> This study examines the effect of entrepreneurship training on entrepreneurial intention among youth in Madagascar’s tourism sector, with entrepreneurial skills and entrepreneurial orientation as mediating variables. Five hypotheses were developed to assess the direct and indirect relationships among the variables.</p> <p><strong>Research Method:</strong> This quantitative explanatory study employed purposive sampling. Data were collected through structured questionnaires from 334 young adults aged 18–35 who had completed tourism-related entrepreneurship training within the previous three years. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.</p> <p><strong>Results and Discussion:</strong> Entrepreneurship training significantly improves entrepreneurial skills and orientation, demonstrating its effectiveness in developing competencies and an entrepreneurial mindset. However, training has a negative and insignificant direct effect on entrepreneurial intention. Conversely, entrepreneurial skills and orientation positively and significantly influence entrepreneurial intention, confirming their roles as key drivers and mediators between training and intention.</p> <p><strong>Implications:</strong> Entrepreneurship policies should complement training with practical skill development, mindset strengthening, mentorship, financial support, and institutional assistance.</p> <p><strong>Originality:</strong> This study provides evidence from Madagascar, an underrepresented context, and explains how training, skills, and orientation jointly shape youth entrepreneurial intentions in tourism.</p> Andrianirina Lanto Nambinintsoa, Donard Games, Sari Lenggogeni Copyright (c) 2026 Andrianirina Lanto Nambinintsoa, Donard Games, Sari Lenggogeni https://creativecommons.org/licenses/by/4.0 https://advancesinresearch.id/index.php/AJEB/article/view/1010 Sun, 23 Aug 2026 00:00:00 +0700 Determinants of Sharia Stock Investment Decisions with Motivation as a Mediating Variable: A Comparison Between Generation Z and Millennials https://advancesinresearch.id/index.php/AJEB/article/view/1031 <p><strong>Purpose:</strong> This study analyzes the relationship between digital platforms, financial literacy, religiosity, and decisions regarding sharia-compliant stock investments through the mediating effect of motivation, and compares the structural relationships between Generation Z and Millennials.</p> <p><strong>Research Method:</strong> A cross-sectional quantitative survey was conducted among 185 sharia stock investors, purposively sampled from an Indonesian online community. The data were analyzed using SmartPLS 3 via PLS-SEM, an embedded two-stage approach, and multi-group analysis.</p> <p><strong>Results and Discussion:</strong> Digital platforms, financial literacy, and motivation are positively associated with investment decisions, whereas religiosity is not directly associated with them. Motivation mediates the relationship between financial literacy and religiosity, but does not mediate the relationship with digital platforms. The model explains 44.6% of the variation in investment decisions. Generational differences in the digital platform pathway are preliminary findings because measurement invariance has not yet been established.</p> <p><strong>Implications:</strong> Platform providers and regulators need to integrate technological accessibility, financial literacy, and motivation into Sharia investment education.</p> <p><strong>Originality:</strong> This study integrates technological, cognitive, religious value, and motivational mechanisms and explores generational heterogeneity.</p> Nawalin Nazah, Dinda Mega Copyright (c) 2026 Nawalin Nazah, Dinda Mega https://creativecommons.org/licenses/by/4.0 https://advancesinresearch.id/index.php/AJEB/article/view/1031 Sun, 23 Aug 2026 00:00:00 +0700 The Influence of Financial Literacy, Lifestyle, Self-Control, Peer Group, and E-Wallet Use on College Students’ Financial Management Behavior https://advancesinresearch.id/index.php/AJEB/article/view/1042 <p><strong>Purpose:</strong> This study aims to analyze the relationships among financial literacy, lifestyle, self-control, peer environment, and e-wallet usage and college students’ financial management behavior, as well as the model’s ability to explain variation in that behavior.</p> <p><strong>Research Method:</strong> The study employed a cross-sectional survey design. A total of 152 responses were collected, but after screening, 150 undergraduate accounting students at STIE Wiyatamandala Jakarta—selected through purposive sampling—were analyzed using multiple linear regression.</p> <p><strong>Results and Discussion:</strong> The peer group environment is positively and significantly associated with financial management behavior, whereas financial literacy, lifestyle, self-control, and e-wallet usage are not significantly associated with it. The F-test indicates that the overall model is significant and explains 72.9% of the variation in financial management behavior. These results do not imply that all predictors contribute individually; however, the strength of the peer group coefficient warrants testing for discriminant validity and common-method bias.</p> <p><strong>Implications:</strong> Higher education institutions may consider group-based financial education and peer mentoring. Further research should strengthen construct validity and control for demographic and financial characteristics. Higher education institutions may consider group-based financial education and peer mentoring. Further research should strengthen construct validity and control for demographic and financial characteristics.</p> <p><strong>Originality:</strong> The study integrates cognitive, personal, social, lifestyle, and transactional technology usage factors into a single model of Generation Z college students’ financial behavior.</p> Yuliana Hulu, Okta Karina Hardanti Copyright (c) 2026 Yuliana Hulu, Okta Karina Hardanti https://creativecommons.org/licenses/by/4.0 https://advancesinresearch.id/index.php/AJEB/article/view/1042 Sun, 23 Aug 2026 00:00:00 +0700 The Effect of Transformational Leadership Style and Work Discipline on Employee Performance, Mediated by Organizational Commitment https://advancesinresearch.id/index.php/AJEB/article/view/1049 <p><strong>Purpose:</strong> This study aims to analyze the effects of transformational leadership and work discipline on employee performance, with organizational commitment as a mediating variable.</p> <p><strong>Research Method:</strong> This study employed a quantitative approach using a survey method. The study population comprised 677 production employees, and the sample comprised 123 respondents selected through purposive sampling. Data collection was conducted by distributing a Likert-scale questionnaire, and the data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 3. </p> <p><strong>Results and Discussion:</strong> The study indicates that the transformational leadership style and work discipline have a positive and significant effect on organizational commitment. Meanwhile, organizational commitment has a positive but insignificant effect on employee performance. The results also indicate that organizational commitment does not mediate the effects of transformational leadership style or work discipline on employee performance.</p> <p><strong>Implications:</strong> The findings of this study provide a basis for PT Royal Korindah Purbalingga's management to prioritize strengthening transformational leadership and work discipline to improve employee performance.</p> <p><strong>Originality:</strong> The originality of this study lies in empirical evidence that organizational commitment does not mediate the effects of transformational leadership and work discipline on employee performance in the eyelash manufacturing industry, thereby enriching the body of knowledge on the mechanisms driving employee performance.</p> Prastowo Wahyu Nugroho, Suyoto Suyoto, Muchammad Agung Miftahuddin, Alfato Yusnar Kharismasyah Copyright (c) 2026 Prastowo Wahyu Nugroho, Suyoto, Muchammad Agung Miftahuddin, Alfato Yusnar Kharismasyah https://creativecommons.org/licenses/by/4.0 https://advancesinresearch.id/index.php/AJEB/article/view/1049 Mon, 24 Aug 2026 00:00:00 +0700