Advances: Jurnal Ekonomi & Bisnis

Linking Sustainability to Loyalty: The Mediating Role of Brand Image in Local Restaurant Branding

Rivena Yasin, Deske W. Mandagi — Mon, 13 Apr 2026 00:00:00 +0700

Purpose: This study aims to examine the effect of sustainable branding on customer loyalty, with brand image as a mediating variable in the context of local restaurants.

Research Method: This research employs a quantitative approach using Partial Least Squares Structural Equation Modeling (PLS-SEM) to analyze the proposed relationships. Data were collected through an online survey from 138 customers of local restaurants in North Sulawesi, Indonesia.

Results and Discussion: The findings reveal that brand image has a significant positive effect on customer loyalty. The People and Planet dimensions of sustainable branding significantly influence brand image but do not directly affect customer loyalty; instead, their effects are fully mediated by brand image. In contrast, the Prosperity dimension does not significantly influence brand image but demonstrates a strong direct effect on customer loyalty. These results indicate that sustainable branding operates through dual pathways: an indirect, perception-based mechanism via brand image (People and Planet) and a direct, value-based mechanism (Prosperity).

Implications: This study contributes to the literature by providing a contextual application of sustainability-driven branding in the restaurant industry and offers practical guidance for managers on how to strategically leverage sustainability initiatives to strengthen brand image and foster long-term customer loyalty.

Influencer Credibility and FOMO as Drivers of Impulsive Buying: Mediating Role of Trust and Hedonic Motivation

Chrivana O. Timbuleng, Ronny H. Walean, Deske W. Mandagi — Tue, 21 Apr 2026 00:00:00 +0700

Purpose: This study aims to examine the direct and indirect effects of Fear of Missing Out (FOMO) and influencer credibility on impulsive buying, with hedonic motivation and trust serving as mediating variables.

Research Method: A quantitative research design was employed using survey data collected from 200 active TikTok Shop users in North Sulawesi, Indonesia, and analyzed using Structural Equation Modeling (SEM) with SmartPLS 4.0.

Results and Discussion: The findings indicate that FOMO has a significant direct effect on impulsive buying, while hedonic motivation partially mediates this relationship. In contrast, influencer credibility does not directly influence impulsive buying; instead, it exerts an indirect effect through trust, which fully mediates the relationship. These results reveal two distinct psychological pathways: an affective pathway in which FOMO enhances hedonic motivation, leading to impulsive buying, and a cognitive pathway in which influencer credibility builds trust that subsequently drives impulsive buying.

Implications: This study contributes to the social commerce literature by advancing a dual-mediation framework in explaining impulsive buying behavior and offers practical implications for marketers to design more effective short-video campaigns by leveraging emotional triggers such as FOMO and strengthening credibility through trust.

Corporate Sustainable Performance in Indonesia: Insights, Gaps, and Research Directions

Nouke Sysca Oroh — Mon, 27 Apr 2026 00:00:00 +0700

Purpose: This study aims to map and synthesize the research landscape of corporate sustainable performance in Indonesia by identifying dominant themes, theories, methods, and future research directions.

Research Method: The study employs a systematic bibliometric approach to analyze prior studies on corporate sustainable performance in Indonesia. The analysis, using the TCCM framework, focuses on research themes, theoretical foundations, methodological choices, authorship patterns, institutional contributions, and research gaps.

Results and Discussion: The findings reveal a strong dominance of quantitative methods, especially survey-based designs and SEM/PLS-SEM analysis. The literature relies heavily on stakeholder theory and the resource-based view. Key research themes include sustainability, corporate social responsibility, corporate governance, and financial performance, while emerging topics include environmental innovation, ESG, and organizational capabilities. The field shows a semi-concentrated authorship and institutional structure, indicating established scholarly leadership and growing participation.

Implications: The study suggests the need for greater theoretical diversity, deeper contextual analysis, and more robust methodologies, including longitudinal and theory-driven approaches. The findings also provide insights for firms and policymakers to integrate sustainability into corporate strategy and governance.

Originality: This study provides a structured overview of research on corporate sustainable performance in Indonesia and identifies key research gaps using the TCCM framework.

The Perceived Value, Consumer Consciousness, and Purchase Decisions: The Impact of Choice Overload in Indonesia’s Digital Marketplaces

Merna Rosalina, Yolanda Masnita, Kurniawati Kurniawati — Tue, 28 Apr 2026 00:00:00 +0700

Purpose: This study examines the effects of quality consciousness, perceived value, fashion consciousness, brand consciousness, choice overload, and price consciousness on customer purchase decision-making, including their mediating effects, among male and female consumers shopping on digital marketplaces in Indonesia.

Research Method: This study employed a quantitative research design. Data were collected from 300 respondents using non-probability purposive sampling. All valid responses were analyzed using Structural Equation Modeling (SEM) to test the relationships among the research variables.

Results and Discussion: The findings indicate that quality consciousness positively affects perceived value. In addition, perceived value, fashion consciousness, brand consciousness, confusion due to overchoice, and price consciousness positively influence customer purchase decision-making. The study also confirms the mediating effects among the examined variables. The strongest relationship was found between quality consciousness and perceived value, indicating that consumers’ awareness of product quality plays an important role in shaping value perceptions and purchase decisions.

Implications: Digital marketplace managers should emphasize product quality, especially for higher-priced products, to strengthen perceived value and encourage purchase decisions.

Originality: This study contributes to consumer behavior research by integrating multiple consciousness-based factors and choice overload in explaining purchase decision-making in Indonesian digital marketplaces.

Technical and Financial Feasibility Study of A 10 MW Waste-Power Plant Construction Project

Swempri Agung Prasetyo — Wed, 06 May 2026 00:00:00 +0700

Purpose: This study evaluates the technical and financial feasibility of developing a 10 MW Waste-to-Energy Power Plant (PLTSa) in Tembilahan City as an integrated response to urban waste management problems and increasing electricity demand.

Research Method: A quantitative techno-economic feasibility approach was employed. Waste generation was measured in accordance with SNI 19-3964-1994, yielding 0.376 kg/person/day. Energy potential was analyzed using an assumed Lower Heating Value of 3,674 kcal/kg under three technology scenarios: pyrolysis, incineration with combined heat and power, and gasification. Financial feasibility was assessed using Net Present Value, Benefit-Cost Ratio, Internal Rate of Return, and Payback Period at a 10% discount rate.

Results and Discussion: Gasification demonstrated the highest feasibility, with an NPV of IDR 83.03 billion, a B/C ratio of 1.86, an IRR of 15%, and a payback period of 12.8 years. Pyrolysis and incineration were less feasible due to lower conversion efficiency. However, project viability remains sensitive to assumptions about waste calorific value and cost.

Implications: WTE planning should consider local waste characteristics, technology-specific costs, and operational risks to support realistic policy decisions.

Originality: This study provides a context-specific techno-economic assessment of PLTSa development in a non-metropolitan city in Indonesia.