Article Sidebar

Download
PDF
Statistic
Read Counter : 177 Download : 75

Downloads

Download data is not yet available.

Main Article Content

Abstract

Purpose: This study investigates the impact of product quality, live shopping, and product information on consumer purchasing decisions, with a specific focus on Nanotech Protection automotive care products sold through TikTok Shop. The research investigates whether each factor, individually and collectively, significantly influences the shaping of consumer behavior in a digital commerce setting.


Research Method: This study adopted a quantitative research approach, the study collected data from 85 consumers in Makassar City who had previously purchased Nanotech Protection products via TikTok Shop. This analysis was supported by validity and reliability testing, as well as t-tests, F-tests, and R-square analysis, all processed using SPSS version 27 to ensure statistical accuracy and robustness.


Results and Discussion: The results show that product quality, live shopping, and product information have a statistically significant and positive effect on consumer purchase decisions, with product quality being the most influential factor.


Implications: The study offers valuable insights for marketers, particularly in digital commerce, on how to strategically integrate high product standards with engaging live content and accurate product information. Future research is suggested to expand the geographical scope and adopt longitudinal approaches.

Keywords

product quality live shopping product information purchase decision digital marketing

Article Details

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite
Azhari, A., Ridha, A., & Hasnidar, H. (2025). An Analysis of Consumer Purchase Decisions Influenced by Product Quality, Live Shopping, and Product Information. Advances in Management & Financial Reporting, 3(2), 119–131. https://doi.org/10.60079/amfr.v3i2.511
Download Citation
Endnote/Zotero/Mendeley (RIS)
BibTeX

References

  1. Abigail, J., Sari, V. P., & Saputra, D. (2024). The Influence of Product Quality and Online Shopping Experience (OSE) on Consumer Loyalty Through Customer Satisfaction on Local Skincare Products. Procedia Computer Science, 234(2023), 537–544. https://doi.org/10.1016/j.procs.2024.03.037
  2. Akdeniz, B., Calantone, R. J., & Voorhees, C. M. (2013). Effectiveness of marketing cues on consumer perceptions of quality: The moderating roles of brand reputation and third‐party information. Psychology & Marketing, 30(1), 76–89. https://doi.org/10.1002/mar.20590
  3. Akromah, S., & Nurhadi. (2024). The Influence of Persuasive Communication, Live Selling, and Product Quality on Purchase Intentions during Live Shopping on Shopee. Jurnal Manajemen Bisnis, 11(1 SE-Articles), 368–378. https://doi.org/10.33096/jmb.v11i1.730
  4. Ali, F., Janjua, Q., & Maqsood, H. (n.d.). The Rise of Live-Streaming E-Commerce: Analyzing Consumer Purchase Behavior and Brand Trust in Real-Time Shopping Events. Journal of Management & Social Science, 2(1 SE-Articles), 430–447. https://doi.org/10.63075/q0evzn78
  5. Bai, S., Zhang, W., & Yu, D. (2024). Uncovering effects of virtual endorser’s attractiveness on consumer behaviors from the perspective of national culture. Current Psychology, 43(34), 27534–27547. https://doi.org/10.1007/s12144-024-06397-4
  6. Bai, X. (2015). A study of the effect of product information cues on consumers’ purchase decision-making of unknown brands. University of Tasmania. https://doi.org/10.25959/23240714.v1
  7. Blecharz, P., & Stverkova, H. (2011). Product Quality and Customer Benefit BT - Applied Economics, Business and Development (Q. Zhou (Ed.); pp. 382–388). Springer Berlin Heidelberg. https://doi.org/10.1007/978-3-642-23023-3_58
  8. Chen, H., Chen, H., & Tian, X. (2022). The dual-process model of product information and habit in influencing consumers’ purchase intention: The role of live streaming features. Electronic Commerce Research and Applications, 53, 101150. https://doi.org/https://doi.org/10.1016/j.elerap.2022.101150
  9. de Araújo, P. D., Araújo, W. M. C., Patarata, L., & Fraqueza, M. J. (2022). Understanding the main factors that influence consumer quality perception and attitude towards meat and processed meat products. Meat Science, 193, 108952. https://doi.org/https://doi.org/10.1016/j.meatsci.2022.108952
  10. Husniyyah, T., Pantjolo, D. S. W., & Pitoyo, B. S. (2024). Pengaruh Diskon, Flash Sale, dan Live Shopping terhadap Keputusan Pembelian pada Brand The Originote di Shopee (Studi pada Mahasiswa Prodi Manajemen Angkatan 2020 Universitas Bhayangkara Jakarta Raya). Jurnal Economina, 3(2 SE-Articles), 314–328. https://doi.org/10.55681/economina.v3i2.1203
  11. Hwang, J., & Youn, S. yi. (2023). From brick-and-mortar to livestream shopping: product information acquisition from the uncertainty reduction perspective. Fashion and Textiles, 10(1). https://doi.org/10.1186/s40691-022-00327-3
  12. Jabeen, R., Khan, K. U., Zain, F., Atlas, F., & Khan, F. (2024). Investigating the impact of social media advertising and risk factors on customer online buying behavior : a trust ‑ based perspective. Future Business Journal, 10(1), 1–14. https://doi.org/10.1186/s43093-024-00411-8
  13. Jia, J., Li, J., & Liu, W. (2023). Expectation-based consumer purchase decisions: behavioral modeling and observations. Marketing Letters, 34(3), 397–413. https://doi.org/10.1007/s11002-022-09650-7
  14. Kankam, G., & Charnor, I. T. (2023). Emotional intelligence and consumer decision-making styles: the mediating role of brand trust and brand loyalty. Future Business Journal, 9(1), 1–11. https://doi.org/10.1186/s43093-023-00239-8
  15. Kao, W., & Cui, Y. (2025). Buyer or Watcher? Exploring the Role of Customer Type in Live‐Streaming Shopping. Journal of Consumer Behaviour. https://doi.org/10.1002/cb.2489
  16. Kotler, P., & Keller, K. L. (2016). A framework for marketing management. Prentice Hall.
  17. Kumar, R., Jain, V., Eastman, J. K., & Ambika, A. (2025). The components of perceived quality and their influence on online re-purchase intention. Journal of Consumer Marketing, 42(1), 38–55. https://doi.org/10.1108/JCM-04-2024-6798
  18. Li, J., & Zhang, W. (2025). Behavior‐based pricing and signaling of product quality. Journal of Economics & Management Strategy, 34(1), 139–173. https://doi.org/10.1111/jems.12578
  19. Long, J., Zaidin, N., & Mai, X. (2024). Social media influencer streamers and live-streaming shopping: examining consumer behavioral intention through the lens of the theory of planned behavior. Future Business Journal, 10(1), 1–17. https://doi.org/10.1186/s43093-024-00370-0
  20. Lu, B., & Chen, Z. (2021). Live streaming commerce and consumers’ purchase intention: An uncertainty reduction perspective. Information & Management, 58(7), 103509. https://doi.org/https://doi.org/10.1016/j.im.2021.103509
  21. Madhura, K., & Panakaje, N. (2022). Customer Perception in Relationship Between Social-Media and Purchasing Behavior of Fashion Products. Available at SSRN 4187212. https://doi.org/10.2139/ssrn.4187212
  22. Mehrabian, A., & Russell, J. A. (1974). An approach to environmental psychology. the MIT Press.
  23. Miladi Budhaye, L., & Oktavia, T. (2023). Analysis of Factor Affecting Customer Purchase Shopping Live Shop. MANDAR: Management Development and Applied Research Journal, 5(2), 257–271. https://doi.org/10.31605/mandar.v5i2.2760
  24. Nazar, M. A. (2021). Pengaruh Informasi Produk Terhadap Efektivitas Keputusan Pembelian Melalui Efektivitas Digital Marketing Pada Pengguna Shopee. Jurnal Ilmu Manajemen (JIMMU), 6(2), 205–217. https://doi.org/10.33474/jimmu.v6i2.12462
  25. Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1988). Servqual: A multiple-item scale for measuring consumer perc. Journal of Retailing, 64(1), 12.
  26. Pereira, M. S., Cardoso, A., Fernandes, C., Rodrigues, S., & D’Orey, F. (2023). The Influence of the Image and Photography of E- Commerce Products on the Purchase Decision of Online Consumers BT - Internet of Everything (T. Pereira, J. Impagliazzo, & H. Santos (Eds.); pp. 39–51). Springer Nature Switzerland. https://doi.org/10.1007/978-3-031-25222-8_4
  27. Rahmawati, N. D., Winarso, W., & Anas, H. (2023). Pengaruh Flash Sale, Live Shopping, Dan Electronic Word of Mouth Terhadap Keputusan Pembelian Pada Brand Skintific Di Shopee (Studi Kasus Mahasiswa Bhayangkara Jakarta Raya). Jurnal Economina, 2(10 SE-Articles), 2740–2755. https://doi.org/10.55681/economina.v2i10.897
  28. Rangkuti, F. (2003). Measuring Customer Satisfaction, Jakarta: PT. Gramedia Pustaka Utama.
  29. Ritonga, A. J. P., & Firah, A. (2022). Pengaruh Informasi Produk Dan Packing Desain Terhadap Keputusan Pembelian Produk Pada PT. Frisian Flag Indonesia Cabang Medan. Journal Economic Management and Business, 1(2), 124–135. https://journal.dharmawangsa.ac.id/index.php/emanis/article/view/2833.
  30. Saputra, A. (2022). Predicting consumer purchasing decision from product quality and promotion through brand image. Journal of Business and Management Review, 3(9), 581–600. https://doi.org/10.47153/jbmr39.4502022
  31. Sulihandini, A., Suwitho, S., & Mahaputra, A. P. (2024). The Effect of Live Streaming, Product Reviews, and Product Quality on Purchase Decisions. Global Journal of Business, Economics & Social Development, 2(1 SE-Articles), 16–23. https://doi.org/10.56225/gjbesd.v2i1.30
  32. Sun, Y., Shao, X., Li, X., Guo, Y., & Nie, K. (2019). How live streaming influences purchase intentions in social commerce: An IT affordance perspective. Electronic Commerce Research and Applications, 37, 100886. https://doi.org/https://doi.org/10.1016/j.elerap.2019.100886
  33. Tankovic, A. C., & Benazic, D. (2018). The perception of e-servicescape and its influence on perceived e-shopping value and customer loyalty. Online Information Review, 42(7), 1124–1145. https://doi.org/10.1108/OIR-12-2016-0354
  34. Tjiptono, F. (2007). Service, quality satisfaction.
  35. Utami, R. N., & Oktavia, D. (2024). The Effect of Product Quality, Price Perception on Purchasing Decisions with Purchase Intention as Mediating. Marketing and Business Strategy, 1(2), 80–92. https://doi.org/10.58777/mbs.v1i2.228
  36. van Ooijen, I., Fransen, M. L., Verlegh, P. W. J., & Smit, E. G. (2017). Packaging design as an implicit communicator: Effects on product quality inferences in the presence of explicit quality cues. Food Quality and Preference, 62, 71–79. https://doi.org/https://doi.org/10.1016/j.foodqual.2017.06.007
  37. Wang, K., Zhang, C., Li, S., Tong, X., & Liao, D. (2024). Do the characteristics of live streaming matter?: the evidence on consumer purchase intention from China. Spanish Journal of Marketing - ESIC. https://doi.org/10.1108/SJME-12-2023-0324
  38. Wang, Y., Lu, Z., Cao, P., Chu, J., Wang, H., & Wattenhofer, R. (2022). How Live Streaming Changes Shopping Decisions in E-commerce: A Study of Live Streaming Commerce. Computer Supported Cooperative Work (CSCW), 31(4), 701–729. https://doi.org/10.1007/s10606-022-09439-2
  39. Wisnicki, B. (2022). Consumer inertia fosters product quality. Journal of Behavioral and Experimental Economics, 96, 101817. https://doi.org/https://doi.org/10.1016/j.socec.2021.101817
  40. Wongkitrungrueng, A., & Assarut, N. (2020). The role of live streaming in building consumer trust and engagement with social commerce sellers. Journal of Business Research, 117, 543–556. https://doi.org/https://doi.org/10.1016/j.jbusres.2018.08.032
  41. Xin, M., Liu, W., & Jian, L. (2024). Live streaming product display or social interaction: How do they influence consumer intention and behavior? A heuristic-systematic perspective. Electronic Commerce Research and Applications, 67, 101437. https://doi.org/https://doi.org/10.1016/j.elerap.2024.101437
  42. Yang, G., Chaiyasoonthorn, W., & Chaveesuk, S. (2024). Exploring the influence of live streaming on consumer purchase intention: A structural equation modeling approach in the Chinese E-commerce sector. Acta Psychologica, 249, 104415. https://doi.org/https://doi.org/10.1016/j.actpsy.2024.104415
  43. Yoo, O. S., & Sarin, R. (2018). Consumer choice and market outcomes under ambiguity in product quality. Marketing Science, 37(3), 445–468. https://doi.org/10.1287/mksc.2017.1069
  44. Zeithaml, V. A. (1988). Consumer perceptions of price, quality, and value: a means-end model and synthesis of evidence. Journal of Marketing, 52(3), 2–22.
  45. Zhang, G., Cao, J., & Liu, D. (2023). Examining the influence of information overload on consumers’ purchase in live streaming: A heuristic-systematic model perspective. Plos One, 18(8), e0284466. https://doi.org/10.1371/journal.pone.0284466
  46. Zheng, R., Li, Z., & Na, S. (2022). How customer engagement in the live-streaming affects purchase intention and customer acquisition, E-tailer’s perspective. Journal of Retailing and Consumer Services, 68, 103015. https://doi.org/https://doi.org/10.1016/j.jretconser.2022.103015