Darniati, D., Mustari, M., Tadampali, A. C. T., Ahmad, M. I. S. ., & Nurwahida, N. (2026). The Influence of Digital Marketing and E-WOM on Purchase Decisions in the Marketplace through Brand Trust in Gen Z Students. Advances in Management & Financial Reporting, 4(1), 149–168. https://doi.org/10.60079/amfr.v4i1.692