Salsabila, Naila, M. Ikhwan Mansyuri, and Risca Ariska Ramadhan. 2026. “Utilitarian Motivation and Promotions on Purchase Decisions: Perceived Value As a Mediating Variable Among TikTok Shop Users in Indonesia”. Advances in Management & Financial Reporting 4 (2):432-44. https://doi.org/10.60079/amfr.v4i2.782.