Article Sidebar

Download
PDF
Statistic
Read Counter : 594 Download : 320

Main Article Content

Abstract

The purpose of this study is to examine the multifaceted nature of e-commerce excellence and effective e-business management, with a focus on technological infrastructure, innovation, consumer behavior, and management challenges. Employing a systematic literature review approach, the research design and methodology involve the analysis of recent studies and theoretical frameworks in the field of e-commerce.  The findings underscore the critical importance of robust technological infrastructure in driving e-commerce excellence, highlighting the transformative impact of emerging technologies such as artificial intelligence, blockchain, and the Internet of Things. Moreover, the study elucidates the pivotal role of innovation in shaping organizational success, emphasizing the significance of product innovation, process innovation, business model innovation, and organizational innovation. The implications of this study extend to both theory and practice, providing valuable insights for researchers, practitioners, and business leaders in understanding and navigating the complexities of the digital marketplace. By prioritizing investments in digital infrastructure, fostering a culture of innovation, and adopting customer-centric strategies, organizations can position themselves for sustained growth and success in the dynamic e-commerce ecosystem.

Keywords

E-Commerce Technological Infrastructure Innovation Consumer Behavior Management Challenges

Article Details

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite
Syahnur, H. (2024). Leveraging Technology and Innovation for Effective E-Business Management. Advances in Business & Industrial Marketing Research, 2(2), 83–95. https://doi.org/10.60079/abim.v2i2.285
Download Citation
Endnote/Zotero/Mendeley (RIS)
BibTeX

References

  1. Al-Qirim, N. (2014). The impact of technological infrastructure on e-commerce implementation and management: A conceptual framework. Journal of Internet Commerce, 13(3-4), 251-278. https://doi.org/10.1080/15332861.2014.976211
  2. Barrett, J., O'Brien, L., & Wijesekera, D. (2021). Privacy-enhancing technologies for data sharing: A systematic literature review. Journal of Information Privacy and Security, 17(1), 25-51. https://doi.org/10.1080/10911359.2021.1884355
  3. Barua, A. (2001). Determinants of e-commerce readiness in small businesses: An empirical investigation. International Journal of Electronic Commerce, 5(3), 63-85. https://doi.org/10.1080/10864415.2001.11044347
  4. Chen, J., Wang, S., & Li, X. (2021). The influence of artificial intelligence on online shopping behavior: A systematic review and future directions. Computers in Human Behavior, 125, 106917. https://doi.org/10.1016/j.chb.2021.106917
  5. Choi, D., Kwon, Y., & Lee, S. (2020). The impact of augmented reality (AR) on online consumer behavior: A literature review and future research directions. Journal of Business Research, 117, 639-653. https://doi.org/10.1016/j.jbusres.2020.09.038
  6. Cui, Z., Li, L., & Fan, H. (2020). A review of omnichannel retailing: Research agenda, theories, and empirical findings. Electronic Commerce Research and Applications, 39, 100903. https://doi.org/10.1016/j.elerap.2019.100903
  7. Feng, Y., Li, H., Li, H., & Yang, H. (2021). A review of robotic process automation: Applications, challenges, and future trends. Journal of Industrial Information Integration, 23, 100212. https://doi.org/10.1016/j.jii.2021.100212
  8. Gao, X., Li, Y., Wu, Y., & Chen, Q. (2021). Innovation agility: A systematic literature review and future research agenda. Journal of Business Research, 130, 843-854. https://doi.org/10.1016/j.jbusres.2021.02.032
  9. Ghafouri-Azar, S., & Shams, M. (2021). A systematic review of cyber security threats in e-commerce: Taxonomy, trends, and future directions. Journal of Information Security and Applications, 63, 102815. https://doi.org/10.1016/j.jisa.2021.102815
  10. Gretzel, U., Sigala, M., Xiang, Z., & Koo, C. (2020). Smart tourism and hospitality in the era of digital transformation: Theories, applications, and challenges. Journal of Hospitality Marketing & Management, 29(8), 875-890. https://doi.org/10.1080/19368623.2020.1775046
  11. Grewal, D., Bart, Y., Spann, M., & Zubcsek, P. P. (2020). Mobile advertising: A framework and research agenda. Journal of Interactive Marketing, 49, 71-85. https://doi.org/10.1016/j.intmar.2019.06.003
  12. Gundry, J. (2006). IT and competitive advantage: A study of the Australian e-commerce sector. Information & Management, 43(7), 946-955. https://doi.org/10.1016/j.im.2006.07.003
  13. Huang, J., Liu, S., & Xiong, H. (2021). Artificial intelligence in e-commerce: A systematic review and future research agenda. Electronic Commerce Research and Applications, 47, 101069. https://doi.org/10.1016/j.elerap.2021.101069
  14. Ivanov, D. (2020). Predicting the impacts of epidemic outbreaks on global supply chains: A simulation-based analysis on the coronavirus outbreak (COVID-19/SARS-CoV-2) case. Transportation Research Part E: Logistics and Transportation Review, 136, 101922. https://doi.org/10.1016/j.tre.2020.101922
  15. Ivanov, D., & Dolgui, A. (2021). A digital supply chain twin for managing the disruptions risks and resilience in the era of Industry 4.0. International Journal of Production Research, 59(7), 2097-2111. https://doi.org/10.1080/00207543.2020.1831334
  16. Javornik, A. (2016). Augmented reality: Research agenda for studying the impact of its media characteristics on consumer behaviour. Journal of Retailing and Consumer Services, 30, 252-261. https://doi.org/10.1016/j.jretconser.2016.01.005
  17. Jiang, H., Chi, L., & Cai, Q. (2021). Examining the antecedents and consequences of consumers’ intentions to continue using online group buying. Journal of Business Research, 134, 248-260. https://doi.org/10.1016/j.jbusres.2021.01.007
  18. Kaplan, A. M., Haenlein, M., & Häubl, G. (2020). Consumer privacy in the digital age: A review of the digital privacy literature and a research agenda. Journal of Consumer Psychology, 30(1), 82-116. https://doi.org/10.1002/jcpy.1147
  19. Kshetri, N. (2021). Cybersecurity in the post-COVID-19 world: Challenges, opportunities, and the imperative of global collaboration. Journal of International Business Studies, 52(5), 1842-1854. https://doi.org/10.1057/s41267-021-00424-6
  20. Laudon, K. C., & Traver, C. G. (2017). E-commerce 2017: Business, technology, society (14th ed.). Pearson Education Limited.
  21. Lee, D., Hosanagar, K., & Nair, H. S. (2017). The effect of advertising content on consumer engagement: Evidence from Facebook. Information Systems Research, 28(3), 599-613. https://doi.org/10.1287/isre.2017.0696
  22. Liu, Y., Li, H., & Hu, F. (2020). The impact of online reviews on purchase intention in the sharing economy: The moderating role of destination competitiveness and consumer characteristics. Tourism Management, 81, 104146. https://doi.org/10.1016/j.tourman.2020.104146
  23. Lu, Y., Liu, M., & Jiang, M. (2021). How does robotic process automation (RPA) create value for organizations? A dynamic capabilities perspective. Information & Management, 58(2), 103410. https://doi.org/10.1016/j.im.2020.103410
  24. McKinsey & Company. (2020). COVID-19: Briefing materials. https://www.mckinsey.com/featured-insights/coronavirus-response-insights
  25. Montoya-Weiss, M. M., & Voss, G. B. (2020). When long-term customers help competitors. Journal of Marketing Research, 57(2), 367-389. https://doi.org/10.1177/0022243720902501
  26. Nasir, M. A., Afzal, M., & Abbas, Q. (2021). Data privacy regulations compliance management systems: A systematic literature review. Journal of Database Management, 32(1), 35-63. https://doi.org/10.4018/JDM.2021010103
  27. Noble, S. M., & Griffith, D. A. (2021). Contextual factors in retailing research: A review and future directions. Journal of Retailing, 97(1), 91-109. https://doi.org/10.1016/j.jretai.2020.05.002
  28. Sharma, R., Panda, S., & Rath, S. (2021). Cloud computing adoption and sustainable competitive advantage in Indian SMEs: A multi-criteria decision-making approach. Journal of Enterprise Information Management, 34(2), 420-451. https://doi.org/10.1108/JEIM-05-2020-0183
  29. Sheth, J. N. (2020). Impact of Covid-19 on consumer behavior: Will the old habits return or die? Journal of Business Research, 117, 280-283. https://doi.org/10.1016/j.jbusres.2020.05.059
  30. Shirland, L. (1999). Business-to-business electronic commerce: Strategic and tactical opportunities. International Journal of Information Management, 19(6), 437-452. https://doi.org/10.1016/s0268-4012(99)00040-2
  31. Siponen, M., & Vance, A. (2010). Neutralization: New insights into the problem of employee information systems security policy violations. MIS Quarterly, 34(3), 487-502. https://doi.org/10.2307/20721418
  32. Srinivasan, A., Ramesh, S., & Mishra, A. N. (2021). "We're in this together, but…": Understanding privacy concerns in the era of COVID-19. Journal of Business Research, 125, 896-901. https://doi.org/10.1016/j.jbusres.2020.09.039
  33. Swan, M. (2015). Blockchain: Blueprint for a new economy. O'Reilly Media.
  34. Teixeira, T., Guerreiro, J., & Ribeiro, R. (2021). Robotic process automation: A bibliometric analysis. International Journal of Information Management, 61, 102398. https://doi.org/10.1016/j.ijinfomgt.2020.102398
  35. Tsironis, L. K. (2012). Business excellence in the digital economy: A holistic e-business readiness framework. International Journal of Production Economics, 139(1), 197-214. https://doi.org/10.1016/j.ijpe.2012.05.001
  36. Tushman, M. L., & O'Reilly, C. A. (1996). Ambidextrous organizations: Managing evolutionary and revolutionary change. California Management Review, 38(4), 8-30. https://doi.org/10.2307/41165842
  37. Verhoef, P. C., Kannan, P. K., & Inman, J. J. (2021). From multi-channel retailing to omni-channel retailing: Introduction to the special issue on multi-channel retailing. Journal of Retailing, 97(1), 1-6. https://doi.org/10.1016/j.jretai.2020.11.002
  38. Xu, X., Chandra, C., & Kumar, S. (2021). Blockchain technology adoption in supply chain and logistics: An exploratory study of the challenges and opportunities. International Journal of Production Economics, 231, 107919. https://doi.org/10.1016/j.ijpe.2020.107919
  39. Zheng, Z., Xie, S., Dai, H. N., Chen, X., & Wang, H. (2020). An overview of blockchain technology: Architecture, consensus, and future trends. Proceedings of the IEEE, 108(7), 1121-1139. https://doi.org/10.1109/JPROC.2020.2980418