DOI: https://doi.org/10.60079/abim.v4i2

Published: April 14, 2026

Articles

Customer Relationship Management and Customer Loyalty on E-Commerce Platforms

10.60079/abim.v4i2.752
76-86 Bunga Hidayatul Aini, M. Ikhwan Mansyuri, Risca Ariska Ramadhan
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248

The Role of Product Design in Purchase Intention: Mediating Effects of eWOM Intention and Hedonic Value in Social Commerce

10.60079/abim.v4i2.803
87-101 Yulinda L. Ismail, Asriani Asriani, Jeni Kamase
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162

How Failure Severity Shapes Consumer Evaluation in the F&B Industry: The Roles of Perceived Responsibility, Consumer Forgiveness, and Repurchase Intention

10.60079/abim.v4i2.795
102-121 Kirana Arista Salsabila, Masmira Kurniawati
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122

Digital Creativity Strategies and Work Ethic of Gen Z Entrepreneurs: Case Study of Online Business Students Surakarta, Indonesia

10.60079/abim.v4i2.785
122-132 Cahyaning Asari, Suranto Suranto
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77

Brand Awareness, Brand Image, and Brand Trust on Costumer’s Decisions to Use Sharia-Compliant Pawnshop Products

10.60079/abim.v4i2.828
133-151 Iwan Darmawan, Ahmad Firman, Fitriani Latief
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90

Enhanching Gamer Loyalty: Role of Immersiveness and Parasocial Relationship with NPC Characters in Narrative Games

10.60079/abim.v4i2.794
152-166 Gatum Ananta Putra, Masmira Kurniawati
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176

The Role of Word of Mouth and Digital Media in Increasing Promotion Effectiveness

10.60079/abim.v4i2.852
167-181 Yuyun Wahyudi, Sukaris Sukaris
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99

Smart Warehouse Ecosystem: An IoT-Based Framework for Real-Time Environmental Monitoring in a Nutrition Fulfillment Service Unit (SPPG) Warehouse

10.60079/abim.v4i2.856
182-196 Geby Ayu Fadhilah, Ginandia Ariesta, Ahmad Rufa'i, Deddy Rusdiansyah, Syarif Hidayat
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153

Trust as a Moderator in AI Adoption among Indonesian MSMEs: A Multi-Group Analysis of Necessity versus Opportunity Entrepreneurship

10.60079/abim.v4i2.840
197-216 Muhammad Fakhri, Rambat Lupiyoady
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112