Main Article Content
Abstract
Purpose: This study aims to enhance homestay management involving the local community. The goal is to improve service quality and management to support the local economic sustainability of the Rinding Allo Village community in Rongkong District.
Research Design and Methodology: This research utilizes a methodological approach that combines observation, interviews, and focus group discussions to identify potentials and challenges in homestay management.
Findings and Discussion: The results indicate a significant improvement in homestay management and service skills due to the training and mentoring provided. This has led to the establishment of new standards in the services and facilities offered by homestays. The research highlights the importance of continuous training and structured management practices to achieve these improvements.
Implications: This study's implications are highly relevant for the development of other tourist villages in Indonesia, where similar approaches can be applied to support sustainable economic growth through local tourism. Emphasizing the enhancement of local human resource capacity and tourism service quality, this study provides a model that can be replicated in various rural settings. The findings suggest a pathway to achieving long-term sustainability and economic benefits through rural tourism initiatives by fostering local community involvement and improving management practices.
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This work is licensed under a Creative Commons Attribution 4.0 International License.
References
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- Bambang Supriadi, S. E., & Roedjinandari, N. (2017). Perencanaan dan pengembangan destinasi pariwisata. Universitas Negeri Malang.
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- Ndivo, R. M., & Cantoni, L. (2016). Rethinking local community involvement in tourism development. Annals of Tourism Research, 57, 275–278. https://doi.org/10.1016/J.ANNALS.2015.11.014
- Nugraha, P. V., & Virginiya, P. T. (2023). Pelatihan Digital Marketing dan Copywriting untuk Meningkatkan Promosi Homestay di Desa Pecatu. Komatika: Jurnal Pengabdian Kepada Masyarakat, 3(1), 7–13. https://doi.org/10.34148/komatika.v3i1.614
- Parmawati, R., Hardyansah, R., Pangestuti, E., & Hakim, L. (2022). Ekowisata: determinan pariwisata berkelanjutan untuk mendorong perekonomian masyarakat. Universitas Brawijaya Press.
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- Saputra, P., Ramadhan, R., Karsim, K., Yakin, I., Mustika, U. N., Daud, I., & Afifah, N. (2024). PENGEMBANGAN PARIWISATA BUDAYA LOKAL DENGAN INOVASI DAN PENINGKATAN DAYA TARIK WISATA DI KAMPUNG CAPING. Community Development Journal: Jurnal Pengabdian Masyarakat, 5(2), 2944–2951. https://doi.org/10.31004/cdj.v5i2.26638
- Singh, R., Sajnani, M., & Gupta, P. (2021). What are the expectations of tourists from homestay accommodation: assessing the satisfaction level of tourists staying in homestays. https://doi.org/10.25175/jrd/2021/v40/i4/152975
- Soedarso, S., Sutikno, S., & Sukardi, S. (2016). Strategi pengembangan pariwisata daerah dan pemberdayaan masyarakat di Parigi Moutong. Masyarakat, Kebudayaan Dan Politik, 29(3), 159–166. https://doi.org/10.20473/MKP.V29I32016.159-166
- Tjilen, A. P., Waas, R. F. Y., Ririhena, S. W., Tambaip, B., Syahruddin, S., Ohoiwutun, Y., & Prihandayani, R. D. (2023). Optimalisasi potensi desa wisata melalui manajemen pengelolaan yang berkelanjutan: Kontribusi bagi kesejahteraan masyarakat lokal. Nanggroe: Jurnal Pengabdian Cendikia, 2(6), 38–49. https://doi.org/10.5281/zenodo.8373947
References
Afni, R., Tambunan, S. M., Manurung, R., Tambunan, S. G., & Nirmala, Y. (2024). Manajemen Pariwisata dan Perhotelan. Cattleya Darmaya Fortuna.
Bambang Supriadi, S. E., & Roedjinandari, N. (2017). Perencanaan dan pengembangan destinasi pariwisata. Universitas Negeri Malang.
Bi, G., & Yang, Q. (2023). The spatial production of rural settlements as rural homestays in the context of rural revitalization: Evidence from a rural tourism experiment in a Chinese village. Land Use Policy, 128, 106600. https://doi.org/10.1016/j.landusepol.2023.106600
Dawayan, C. R., & Annuar, S. N. S. (2021). Empowering the Homestay Operators to Use Social Media Marketing to Solve Overtourism Issues BT - Overtourism, Technology Solutions and Decimated Destinations (A. Hassan & A. Sharma (eds.); pp. 259–274). Springer Nature Singapore. https://doi.org/10.1007/978-981-16-2474-2_17
Djati, S. P., Mustika, A., Habibie, F. H., & Nasution, D. Z. (2022). Homestay Management: Absorption of Local Culture at Homestay Services in the Ngaran II, Hamlet, Borobudur Area, Magelang. https://doi.org/10.5281/zenodo.6982272
Dong, X. D., & Nguyen, T. Q. T. (2023). Power, community involvement, and sustainability of tourism destinations. Tourist Studies, 23(1), 62–79. https://doi.org/10.1177/14687976221144335
Eraku, S. S., Pambudi, M. R., & Kobi, W. (2023). Inovasi Berkelanjutan: Memperkuat Partisipasi Masyarakat Lokal dalam Pengembangan Wisata Hiu Paus yang Berkelanjutan di Desa Botubarani. Geosfera: Jurnal Penelitian Geografi, 2(1), 1–8. https://doi.org/10.34312/geojpg.v2i1.20003
Fatimah, S., & Mukarramah, S. K. (2023). Pendampingan Pengembangan Pemasaran Digital di Desa Wisata Rinding Allo. Jurnal Ilmu Pengetahuan Dan Teknologi Bagi Masyarakat, 3(3), 165–173. https://doi.org/10.54065/ipmas.3.3.2023.360
Fattah, V. (2023). EKONOMI PARIWISATA: Teori, Model, Konsep dan Strategi Pembangunan Pariwisata Berkelanjutan. Publica Indonesia Utama.
Fitriana, Wikrama Parahita, Pelatihan Manajemen Pengelolaan Homestay di Desa Wisata Cikolelet, Serang, Banten. Jurnal Pengabdian Masyarakat, 2020, Volume 4 Nomor 1. https://doi.org/10.30656/jpmwp.v4i1.2059
Gan, S. W., Inversini, A., & Rega, I. (2018). Tourism, Development and Digital Technologies: Insights from Malaysian Homestays BT - Information and Communication Technologies in Tourism 2018 (B. Stangl & J. Pesonen (eds.); pp. 52–63). Springer International Publishing. https://doi.org/10.1007/978-3-319-72923-7_5
I Made Kresna Dana, Pendampingan Pengelolaan dan Legalitas Homestay pada Masyarakat Desa Wisata Bongan, Tabanan, Bali. Jurnal Bina Cipta, Vol. 1 No 1 – Juni 2022. https://doi.org/10.46837/binacipta.v1i1.5
Ismail, M. N. I., Hanafiah, M. H., Aminuddin, N., & Mustafa, N. (2016). Community-based Homestay Service Quality, Visitor Satisfaction, and Behavioral Intention. Procedia - Social and Behavioral Sciences, 222, 398–405. https://doi.org/10.1016/j.sbspro.2016.05.192
Juliana, J., Maleachi, S., Sianipar, R., Sitorus, N. B., & Pramono, R. (2023). Sosialisasi Pariwisata Berkelanjutan Di Desa Wisata BagoT. Community Development Journal: Jurnal Pengabdian Masyarakat, 4(2), 4871–4880. https://doi.org/10.31004/cdj.v4i2.15985
Kapri, S. S., & Sharma, A. (2024). Digital marketing impact on rural Homestay booking and role of destination image. Anatolia, 1–13. https://doi.org/10.1080/13032917.2024.2319075
KC, B., & Thapa, S. (2024). The power of homestay tourism in fighting social stigmas and inequities. Journal of Sustainable Tourism, 1–18. https://doi.org/10.1080/09669582.2024.2370974
Kumar, S., Valeri, M., & Shekhar. (2022). Understanding the relationship among factors influencing rural tourism: a hierarchical approach. Journal of Organizational Change Management, 35(2), 385–407. https://doi.org/10.1108/JOCM-01-2021-0006
Listyorini, H., Supriyanto, S., Prayitno, P. H., Wuntu, G., & Gunawan, M. M. (2021). Penguatan Kelembagaan Pokdarwis dalam Merintis Desa Wisata melalui Penciptaan Identitas dan Kapabilitas Perencanaan Organisasi. JMM (Jurnal Masyarakat Mandiri), 5(2), 491–504. https://doi.org/10.31764/jmm.v5i2.4083
Ndivo, R. M., & Cantoni, L. (2016). Rethinking local community involvement in tourism development. Annals of Tourism Research, 57, 275–278. https://doi.org/10.1016/J.ANNALS.2015.11.014
Nugraha, P. V., & Virginiya, P. T. (2023). Pelatihan Digital Marketing dan Copywriting untuk Meningkatkan Promosi Homestay di Desa Pecatu. Komatika: Jurnal Pengabdian Kepada Masyarakat, 3(1), 7–13. https://doi.org/10.34148/komatika.v3i1.614
Parmawati, R., Hardyansah, R., Pangestuti, E., & Hakim, L. (2022). Ekowisata: determinan pariwisata berkelanjutan untuk mendorong perekonomian masyarakat. Universitas Brawijaya Press.
Puspitasari, D., Ahimsa-Putra, H. S., & Wijono, D. (2019). Persepsi Dan Pengelolaan Homestay Di Desa Wisata Wukirsari, Bantul. Jurnal Kawistara, 9(1), 1–14. https://doi.org/10.22146/kawistara.37314
Saputra, P., Ramadhan, R., Karsim, K., Yakin, I., Mustika, U. N., Daud, I., & Afifah, N. (2024). PENGEMBANGAN PARIWISATA BUDAYA LOKAL DENGAN INOVASI DAN PENINGKATAN DAYA TARIK WISATA DI KAMPUNG CAPING. Community Development Journal: Jurnal Pengabdian Masyarakat, 5(2), 2944–2951. https://doi.org/10.31004/cdj.v5i2.26638
Singh, R., Sajnani, M., & Gupta, P. (2021). What are the expectations of tourists from homestay accommodation: assessing the satisfaction level of tourists staying in homestays. https://doi.org/10.25175/jrd/2021/v40/i4/152975
Soedarso, S., Sutikno, S., & Sukardi, S. (2016). Strategi pengembangan pariwisata daerah dan pemberdayaan masyarakat di Parigi Moutong. Masyarakat, Kebudayaan Dan Politik, 29(3), 159–166. https://doi.org/10.20473/MKP.V29I32016.159-166
Tjilen, A. P., Waas, R. F. Y., Ririhena, S. W., Tambaip, B., Syahruddin, S., Ohoiwutun, Y., & Prihandayani, R. D. (2023). Optimalisasi potensi desa wisata melalui manajemen pengelolaan yang berkelanjutan: Kontribusi bagi kesejahteraan masyarakat lokal. Nanggroe: Jurnal Pengabdian Cendikia, 2(6), 38–49. https://doi.org/10.5281/zenodo.8373947