Main Article Content
Abstract
Purpose: This study examines how identity representation and social capital mechanisms operate within Bank Emok practices among urban communities in West Java.
Research Method: A descriptive qualitative approach was employed. Data were collected through participant observation during weekly Bank Emok meetings and in-depth interviews with active borrowers, joint liability group leaders, and community leaders. Data were analyzed using the Miles and Huberman interactive model, with support from source and method triangulation.
Results and Discussion: The findings indicate that Bank Emok functions not only as an informal financial mechanism but also as a sociocultural institution. The emok practice facilitates the construction of collective identities among women facing similar economic pressures. Trust, social networks, and reciprocity enable access to credit through joint liability arrangements while simultaneously generating social obligations and pressures.
Implications: Strengthening financial literacy and expanding inclusive formal financial services are necessary to address urban women's financial needs.
Originality: This study integrates identity representation and Putnam's social capital framework to explain Bank Emok as both a financial and sociocultural phenomenon.
Keywords
Article Details

This work is licensed under a Creative Commons Attribution 4.0 International License.
References
- Bingley, W. J., Worthy, P., Wiles, J., & Haslam, S. A. (2026). A social identity theory of digital identity. Perspectives on Psychological Science, 17456916261419812. https://doi.org/10.1177/17456916261419813
- Carmen, E., Fazey, I., Ross, H., Bedinger, M., Smith, F. M., Prager, K., McClymont, K., & Morrison, D. (2022). Building community resilience in a context of climate change: The role of social capital. Ambio, 51(6), 1371–1387. https://doi.org/10.1007/s13280-021-01678-9
- Damayanti, N. R., Wulandari, S., & Wihayati, W. (2026). Business Communication Strategy of Emok Bank “Mekaar” in The Context of Social Conflict in the Community. Interdiciplinary Journal and Hummanity (INJURITY), 5(4), 169–175. https://doi.org/10.58631/injurity.v5i4.1531
- Degli Antoni, G., & Grimalda, G. (2024). Is social capital bridging or bonding? Evidence from a field experiment with association members. Theory and Decision, 97(1), 167–190. https://doi.org/10.1007/s11238-023-09971-7
- Do, H., Nguyen, B., & Dao, M. (2026). Social capital and SME innovations: the importance of knowledge combination and customer demands. Small Business Economics, 66(1), 323–360. https://doi.org/10.1007/s11187-025-01105-3
- Emok, B., & Bank, E. (2022). Analisis Faktor Yang Mempengaruhi Masyarakat Dalam Menggunakan Jasa Bank Emok Di Desa Cilember Kecamatan Cisarua. Journal of Public Power, 6(2), 113–121. https://doi.org/10.32492/jpp.v6i1.6106
- Fuadah, R. S., Sunarti, E., & Istighfarani, S. (2024). Investigating family vulnerability, financial attitudes and debt behavior of Bank Emok borrowers. Journal of Consumer Sciences, 9(3), 388–408.
- Gómez-Balcácer, L., Somarriba Arechavala, N., & Gómez-Costilla, P. (2023). The Importance of Different Forms of Social Capital for Happiness in Europe: A Multilevel Structural Equation Model (GSEM). Applied Research in Quality of Life, 18(1), 601–624. https://doi.org/10.1007/s11482-022-10097-1
- Gustiani, H. (2023). Dampak Maraknya Bank Keliling Bank Emok di Kalangan masyarakat Bungursari Kota Tasikmalaya : Apa itu bank emok? ORGANIZE: Journal of Economics, Management and Finance, 2(1), 11–17. https://doi.org/10.58355/organize.v2i1.10
- Hebbar, V., & Langbort, C. (2022). On The Role of Social Identity in the Market for (Mis)information. 2022 IEEE 61st Conference on Decision and Control (CDC), 2512–2518. https://doi.org/10.1109/CDC51059.2022.9993142
- Jang, S., Newman, G., Meyer, M., & Van Zandt, S. (2024). Social Capital Theory and Quantitative Approaches in Measurements: Disaster Literature Focus. Natural Hazards Review, 25(3). https://doi.org/10.1061/nhrefo.nheng-2009
- Karwati, L., Novitasari, N., & Permadhi, R. A. (2023). Pencegahan maraknya Bank Emok melalui penyuluhan literasi keuangan dalam membangun ketahanan keluarga. Dikmas: Jurnal Pendidikan Masyarakat Dan Pengabdian, 3(3), 635–640. https://doi.org/10.37905/dikmas.3.3.635-640.2023
- Kashif, A., Maseda, A., & Iturralde, T. (2026). Harnessing social capital in family firms: unlocking new insights and future directions. Review of Managerial Science. https://doi.org/10.1007/s11846-026-01003-2
- Lestari, F., & Nurhayati, I. (2024). The existence of Emok Bank in the perspective of law number 10 of 1998 concerning banking. Journal of Applied Sciences in Accounting, Finance, and Tax, 7(1), 33–43. https://doi.org/10.31940/jasafint.v7i1.33-43
- Lestari, P. A., & Abd Elfattah, H. Y. (2025). Media, gender, and identity: Challenges and strategies for equitable representation. Sinergi International Journal of Communication Sciences, 3(2), 73–86. https://doi.org/10.61194/ijcs.v3i2.652
- Mathey, F., Lysova, E. I., & Khapova, S. N. (2024). How is social capital formed and leveraged in international careers? A systematic review and future research directions. Management Review Quarterly, 74(3), 1209–1248. https://doi.org/10.1007/s11301-023-00332-w
- Nugraha, A. S., & Suhada, D. N. (2024). Bank Emok: Conflict Analysis and Sustainable Solution Efforts from the Perspective of Risk Society Theory. The Eastasouth Journal of Social Science and Humanities, 1(03), 168–175. https://doi.org/10.58812/esssh.v1i03.270
- Nur, Z. (2024). Adaptation, Interaction, and Collective Identity Formation in New Communities. International Journal of Service Science, Management, Engineering, and Technology, 6(2), 38–44. https://ejournalisse.com/index.php/isse/article/view/173
- Nurhayati, I., Lestari, F., Putri, V. Y., & Susanti, V. (2024). Social and Juridical Aspect Credit Agreement “Emok Bank” in Indonesia. International Conference on Applied Science and Technology on Social Science 2023 (ICAST-SS 2023), 563–567. https://doi.org/10.2991/978-2-38476-202-6_81
- Pérez-Torres, V. (2024). Social media: a digital social mirror for identity development during adolescence. Current Psychology, 43(26), 22170–22180. https://doi.org/10.1007/s12144-024-05980-z
- Putnam, R. (2000). D (1993), Making democracy work. Princeton: Princeton University Press.•(1995a). Bowling Alone: America’s Declining Social Capital. Journal of Democracy, 6(1), 65–78.
- Rosanti, R., & Sunarti, E. (2023). Economic Pressure and Debt Decision-Making of the Customer’s Family Bank Keliling/Bank Emok. Journal of Family Sciences, 8(1). https://doi.org/10.29244/jfs.v8i1.45096
- Ruswandi, W., & Zaelani, R. (2020). Public Perceptions in Analyzing the Differences Between Cooperatives and Bank Emok in Sukabumi. Proceedings of the the 3rd International Conference on Education & Social Science Research (ICESRE). https://doi.org/10.2139/ssrn.3863933
- Shteynberg, G., Hirsh, J. B., Garthoff, J., & Bentley, R. A. (2022). Agency and identity in the collective self. Personality and Social Psychology Review, 26(1), 35–56. https://doi.org/10.1177/10888683211065921
- Sunarti Syifa; Wulandari, E. I. (2024). Subjective Welfare of Emok Bank Customer Families: The Influence of Riba Knowledge, Economic Pressure, Debt Decisions, and Resilience Investment. Jurnal Ilmu Keluarga Dan Konsumen, Vol. 17 No. 2 (2024): Jurnal Ilmu Keluarga dan Konsumen 17.2, 103–119. http://journal.ipb.ac.id/jikk/article/view/49924/28185
- Sunarti, E., & Istighfarani, S. (2024). Kesejahteraan Subjektif Keluarga Nasabah Bank Emok: Pengaruh Pengetahuan Riba, Tekanan Ekonomi, Keputusan Berutang, Dan Investasi Resiliensi. Journal of Family & Consumer Sciences/Jurnal Ilmu Keluarga & Konsumen, 17(2). https://doi.org/10.24156/jikk.2024.17.2.103
- Sunarti, E., Zammi, M., Kusumaningrum, W. D., & Fuadah, R. S. (2023). Family Physical Economic Strength of Bank Emok Customer: An Analysis the Influence of Debt Behavior, Lifestyle, Economic Pressure, and Family Financial Conditions. Journal of Family Sciences, 8(2). https://doi.org/10.29244/jfs.v8i2.49718
- Swann Jr, W. B., & Bosson, J. K. (2008). Identity negotiation. Handbook of Personality: Theory and Research, 448.
- Tuominen, M., & Haanpää, L. (2022). Young People’s Well-Being and the Association with Social Capital, i.e. Social Networks, Trust and Reciprocity. Social Indicators Research, 159(2), 617–645. https://doi.org/10.1007/s11205-021-02762-z
- Wahidah, H. G., & Ritonga, M. (2023). Dampak maraknya bank keliling (bank emok) di kalangan masyarakat Bungursari Kota Tasikmalaya. Jurnal Cakrawala Ilmiah, 2(5), 2047–2054. https://doi.org/10.53625/jcijurnalcakrawalailmiah.v2i5.4637
- Wheatley, M. (2024). Media representation and cultural identity. Premier Journal of Social Science, 1, 100004.
References
Bingley, W. J., Worthy, P., Wiles, J., & Haslam, S. A. (2026). A social identity theory of digital identity. Perspectives on Psychological Science, 17456916261419812. https://doi.org/10.1177/17456916261419813
Carmen, E., Fazey, I., Ross, H., Bedinger, M., Smith, F. M., Prager, K., McClymont, K., & Morrison, D. (2022). Building community resilience in a context of climate change: The role of social capital. Ambio, 51(6), 1371–1387. https://doi.org/10.1007/s13280-021-01678-9
Damayanti, N. R., Wulandari, S., & Wihayati, W. (2026). Business Communication Strategy of Emok Bank “Mekaar” in The Context of Social Conflict in the Community. Interdiciplinary Journal and Hummanity (INJURITY), 5(4), 169–175. https://doi.org/10.58631/injurity.v5i4.1531
Degli Antoni, G., & Grimalda, G. (2024). Is social capital bridging or bonding? Evidence from a field experiment with association members. Theory and Decision, 97(1), 167–190. https://doi.org/10.1007/s11238-023-09971-7
Do, H., Nguyen, B., & Dao, M. (2026). Social capital and SME innovations: the importance of knowledge combination and customer demands. Small Business Economics, 66(1), 323–360. https://doi.org/10.1007/s11187-025-01105-3
Emok, B., & Bank, E. (2022). Analisis Faktor Yang Mempengaruhi Masyarakat Dalam Menggunakan Jasa Bank Emok Di Desa Cilember Kecamatan Cisarua. Journal of Public Power, 6(2), 113–121. https://doi.org/10.32492/jpp.v6i1.6106
Fuadah, R. S., Sunarti, E., & Istighfarani, S. (2024). Investigating family vulnerability, financial attitudes and debt behavior of Bank Emok borrowers. Journal of Consumer Sciences, 9(3), 388–408.
Gómez-Balcácer, L., Somarriba Arechavala, N., & Gómez-Costilla, P. (2023). The Importance of Different Forms of Social Capital for Happiness in Europe: A Multilevel Structural Equation Model (GSEM). Applied Research in Quality of Life, 18(1), 601–624. https://doi.org/10.1007/s11482-022-10097-1
Gustiani, H. (2023). Dampak Maraknya Bank Keliling Bank Emok di Kalangan masyarakat Bungursari Kota Tasikmalaya : Apa itu bank emok? ORGANIZE: Journal of Economics, Management and Finance, 2(1), 11–17. https://doi.org/10.58355/organize.v2i1.10
Hebbar, V., & Langbort, C. (2022). On The Role of Social Identity in the Market for (Mis)information. 2022 IEEE 61st Conference on Decision and Control (CDC), 2512–2518. https://doi.org/10.1109/CDC51059.2022.9993142
Jang, S., Newman, G., Meyer, M., & Van Zandt, S. (2024). Social Capital Theory and Quantitative Approaches in Measurements: Disaster Literature Focus. Natural Hazards Review, 25(3). https://doi.org/10.1061/nhrefo.nheng-2009
Karwati, L., Novitasari, N., & Permadhi, R. A. (2023). Pencegahan maraknya Bank Emok melalui penyuluhan literasi keuangan dalam membangun ketahanan keluarga. Dikmas: Jurnal Pendidikan Masyarakat Dan Pengabdian, 3(3), 635–640. https://doi.org/10.37905/dikmas.3.3.635-640.2023
Kashif, A., Maseda, A., & Iturralde, T. (2026). Harnessing social capital in family firms: unlocking new insights and future directions. Review of Managerial Science. https://doi.org/10.1007/s11846-026-01003-2
Lestari, F., & Nurhayati, I. (2024). The existence of Emok Bank in the perspective of law number 10 of 1998 concerning banking. Journal of Applied Sciences in Accounting, Finance, and Tax, 7(1), 33–43. https://doi.org/10.31940/jasafint.v7i1.33-43
Lestari, P. A., & Abd Elfattah, H. Y. (2025). Media, gender, and identity: Challenges and strategies for equitable representation. Sinergi International Journal of Communication Sciences, 3(2), 73–86. https://doi.org/10.61194/ijcs.v3i2.652
Mathey, F., Lysova, E. I., & Khapova, S. N. (2024). How is social capital formed and leveraged in international careers? A systematic review and future research directions. Management Review Quarterly, 74(3), 1209–1248. https://doi.org/10.1007/s11301-023-00332-w
Nugraha, A. S., & Suhada, D. N. (2024). Bank Emok: Conflict Analysis and Sustainable Solution Efforts from the Perspective of Risk Society Theory. The Eastasouth Journal of Social Science and Humanities, 1(03), 168–175. https://doi.org/10.58812/esssh.v1i03.270
Nur, Z. (2024). Adaptation, Interaction, and Collective Identity Formation in New Communities. International Journal of Service Science, Management, Engineering, and Technology, 6(2), 38–44. https://ejournalisse.com/index.php/isse/article/view/173
Nurhayati, I., Lestari, F., Putri, V. Y., & Susanti, V. (2024). Social and Juridical Aspect Credit Agreement “Emok Bank” in Indonesia. International Conference on Applied Science and Technology on Social Science 2023 (ICAST-SS 2023), 563–567. https://doi.org/10.2991/978-2-38476-202-6_81
Pérez-Torres, V. (2024). Social media: a digital social mirror for identity development during adolescence. Current Psychology, 43(26), 22170–22180. https://doi.org/10.1007/s12144-024-05980-z
Putnam, R. (2000). D (1993), Making democracy work. Princeton: Princeton University Press.•(1995a). Bowling Alone: America’s Declining Social Capital. Journal of Democracy, 6(1), 65–78.
Rosanti, R., & Sunarti, E. (2023). Economic Pressure and Debt Decision-Making of the Customer’s Family Bank Keliling/Bank Emok. Journal of Family Sciences, 8(1). https://doi.org/10.29244/jfs.v8i1.45096
Ruswandi, W., & Zaelani, R. (2020). Public Perceptions in Analyzing the Differences Between Cooperatives and Bank Emok in Sukabumi. Proceedings of the the 3rd International Conference on Education & Social Science Research (ICESRE). https://doi.org/10.2139/ssrn.3863933
Shteynberg, G., Hirsh, J. B., Garthoff, J., & Bentley, R. A. (2022). Agency and identity in the collective self. Personality and Social Psychology Review, 26(1), 35–56. https://doi.org/10.1177/10888683211065921
Sunarti Syifa; Wulandari, E. I. (2024). Subjective Welfare of Emok Bank Customer Families: The Influence of Riba Knowledge, Economic Pressure, Debt Decisions, and Resilience Investment. Jurnal Ilmu Keluarga Dan Konsumen, Vol. 17 No. 2 (2024): Jurnal Ilmu Keluarga dan Konsumen 17.2, 103–119. http://journal.ipb.ac.id/jikk/article/view/49924/28185
Sunarti, E., & Istighfarani, S. (2024). Kesejahteraan Subjektif Keluarga Nasabah Bank Emok: Pengaruh Pengetahuan Riba, Tekanan Ekonomi, Keputusan Berutang, Dan Investasi Resiliensi. Journal of Family & Consumer Sciences/Jurnal Ilmu Keluarga & Konsumen, 17(2). https://doi.org/10.24156/jikk.2024.17.2.103
Sunarti, E., Zammi, M., Kusumaningrum, W. D., & Fuadah, R. S. (2023). Family Physical Economic Strength of Bank Emok Customer: An Analysis the Influence of Debt Behavior, Lifestyle, Economic Pressure, and Family Financial Conditions. Journal of Family Sciences, 8(2). https://doi.org/10.29244/jfs.v8i2.49718
Swann Jr, W. B., & Bosson, J. K. (2008). Identity negotiation. Handbook of Personality: Theory and Research, 448.
Tuominen, M., & Haanpää, L. (2022). Young People’s Well-Being and the Association with Social Capital, i.e. Social Networks, Trust and Reciprocity. Social Indicators Research, 159(2), 617–645. https://doi.org/10.1007/s11205-021-02762-z
Wahidah, H. G., & Ritonga, M. (2023). Dampak maraknya bank keliling (bank emok) di kalangan masyarakat Bungursari Kota Tasikmalaya. Jurnal Cakrawala Ilmiah, 2(5), 2047–2054. https://doi.org/10.53625/jcijurnalcakrawalailmiah.v2i5.4637
Wheatley, M. (2024). Media representation and cultural identity. Premier Journal of Social Science, 1, 100004.