Journal Description

Founded in 2023, Advances in Business & Industrial Marketing Research publishes original research that promises to advance our understanding of Business & Industrial Marketing over diverse topics and research methods. This Journal welcomes research of significance across a wide range of primary and applied research methods, including analytical, archival, experimental, survey and case study. The journal encourages articles of current interest to scholars with high practical relevance for organizations or the larger society. We encourage our researchers to look for new solutions to or new ways of thinking about practices and problems and invite well-founded critical perspectives. We provide a forum for communicating impactful research between professionals and academics in Business & Industrial Marketing research and practice with discusses and proposes solutions and impact the field. Advances in Business & Industrial Marketing Research publishes research that contributes to our developing knowledge of entrepreneurial and small business marketing.

Vol. 1 No. 3 (2023): June - September

Published: September 20, 2023

The Effect of Location, Product Diversity, and Store Atmosphere on Increasing Customer Satisfaction

108 - 116 Azlan Azhari, Ahmad Firman, Abdul Khalik, Andi Ririn Oktaviani
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