Journal Description

Founded in 2023, Advances in Business & Industrial Marketing Research publishes original research that promises to advance our understanding of Business & Industrial Marketing over diverse topics and research methods. This journal welcomes significant research across various primary and applied research methods, including analytical, archival, experimental, survey, and case study. The journal encourages articles of current interest to scholars with high practical relevance for organizations or the larger society. We encourage our researchers to look for new solutions or ways of thinking about practices and problems and invite well-founded critical perspectives. We provide a forum for communicating impactful research between professionals and academics in Business & Industrial Marketing research and practice by discussing and proposing solutions and impacting the field. Advances in Business & Industrial Marketing Research publishes research that contributes to our developing knowledge of entrepreneurial and small business marketing.

Vol. 2 No. 3 (2024): June - September

Published: August 30, 2024

Customer Engagement Mediates the Effect of Content marketing on Purchase Intention

123 - 137 Arina Raudhatul Rizkia, Mohammad Aldrin Akbar, Ros Lina
132

Sustainability in Business: Integrating CSR into Long-term Strategy

138 - 149 Wahyuni Wahyuni, Julia Hidayat, Nur Rizka Amalia Ramli, Sri Ade Nurfatmawati Syam, Desiyana Salsabilah
45

Service Quality on Customer Loyalty: Mediation of Customer Satisfaction

150 - 163 Muhammad Anhar Hidayat, Abdul Rasyid, Fahruddin Pasolo
137

The Role of Brand Attitude to Mediate Electronic Word of Mouth on Purchase Intention

164 - 178 Velicia N Bundu, Zakaria Zakaria, Irwan Adam Labo
55

Challenges and Opportunities in International Business Management

179 - 189 Muhammad Idris, Nurhadi Nurhadi, Sakinah Sakinah
105
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