Aims and scope

Advances in Business & Industrial Marketing Research must not only present new theories or ideas but also back them up with research.

The B2B landscape evolves, and so does the research that explores the emerging features and properties of B2B markets.

The interactivity and interdependence characterize interorganizational business relationships. Advances in Business & Industrial Marketing Research aims to bring out research that explores interactivity and interdependences in business relationships and their implications for marketing management, business development and for society at large.

Coverage

• Competition and cooperation
• Networks in business markets
• Buyer behavior—purchasing and supply management
• Managing product offerings
• New product development and innovation
• Networks in business markets
• Distribution and routes to market
• Market and customer communication
• Customer relationship management
• Sales and key account management
• Organizing for global markets.