Aims & Scope

Aims and Scope

Advances in Business & Industrial Marketing Research

Advances in Business & Industrial Marketing Research is an international peer-reviewed scholarly journal devoted to the advancement of knowledge in the fields of business-to-business (B2B) marketing, industrial marketing, and interorganizational exchange. The journal publishes high-quality original research that makes a clear theoretical, empirical, and managerial contribution to the understanding of business and industrial markets.

The journal particularly encourages studies that examine the interactive, relational, and networked character of business markets, where value is created and exchanged through interdependent relationships among firms, customers, suppliers, institutions, and other relevant stakeholders. It welcomes contributions that explore the implications of such interactions for marketing management, business development, innovation, organizational performance, and broader societal outcomes.

The journal aims to serve as an authoritative forum for rigorous and relevant scholarship addressing contemporary developments in business and industrial marketing across domestic and international settings. Interdisciplinary contributions are welcome, provided that they maintain a clear and substantive connection to the journal’s central focus on business and industrial marketing research.

Coverage

The journal invites original research articles, review papers, and conceptual contributions in areas including, but not limited to, the following:

  • Business-to-business (B2B) marketing
  • Business Sustainability Research
  • Organizational Change Management
  • Industrial marketing and business market management
  • Interorganizational relationships and business interaction
  • Business networks, ecosystems, and market systems
  • Competition, cooperation, and coopetition in business markets
  • Organizational buying behavior, purchasing, and supply management
  • Customer relationship management in B2B contexts
  • Sales management and key account management
  • Market communication and customer engagement in industrial markets
  • New product development and innovation in industrial and B2B settings
  • Value creation, value co-creation, and solution business
  • Knowledge management and learning in interfirm collaboration
  • Strategic management in business and industrial markets
  • International business, global markets, and cross-border B2B marketing
  • Global value chains and business network coordination
  • Digital transformation in business and industrial marketing
  • E-commerce, social media, and platform-based business exchange
  • Enterprise systems and business process management, including ERP, CRM, and SCM
  • Business analytics and data-driven decision-making in market contexts
  • Sustainability, corporate social responsibility, and business ethics
  • Public policy and regulatory issues affecting business and industrial markets
  • Critical, comparative, and emerging perspectives in business and industrial marketing
  • Methodological developments in B2B and industrial marketing research