Aims & Scope

Aims and Scope

Advances in Business & Industrial Marketing Research

Advances in Business & Industrial Marketing Research is an international peer-reviewed scholarly journal devoted to the advancement of knowledge in the fields of business-to-business (B2B) marketing, industrial marketing, and interorganizational exchange. The journal publishes high-quality original research that makes a clear theoretical, empirical, and managerial contribution to the understanding of business and industrial markets.

The journal particularly encourages studies that examine the interactive, relational, and networked character of business markets, where value is created and exchanged through interdependent relationships among firms, customers, suppliers, institutions, and other relevant stakeholders. It welcomes contributions that explore the implications of such interactions for marketing management, business development, innovation, organizational performance, and broader societal outcomes.

The journal aims to serve as an authoritative forum for rigorous and relevant scholarship addressing contemporary developments in business and industrial marketing across domestic and international settings. Interdisciplinary contributions are welcome, provided that they maintain a clear and substantive connection to the journal’s central focus on business and industrial marketing research.

Coverage

  • Business-to-business and industrial marketing

  • Business market management and organizational buying behavior

  • Purchasing, supply management, distribution, and routes to market

  • Business networks, ecosystems, interorganizational relationships, and global value chains

  • Competition, cooperation, and coopetition in business markets

  • Customer relationship management, customer engagement, and market communication

  • Sales management and key account management

  • Product management, new product development, and innovation

  • Value creation, value co-creation, and solution-based business

  • Strategic management, international business, and global market organization

  • Digital transformation, e-commerce, social media, and platform-based business

  • Enterprise systems and business process management, including ERP, CRM, and SCM

  • Business analytics and data-driven decision-making

  • Knowledge management and organizational learning

  • Sustainability, corporate social responsibility, and business ethics

  • Organizational change and employee management during periods of transition

  • Human resource management, human capital management, and workforce planning

  • Recruitment, employee retention, development, leadership, and succession planning

  • Employment law and workplace policies

  • Operations management

  • Educational management

  • Hospital and healthcare management

  • Public policy and regulatory issues affecting business and industrial markets

  • Critical, comparative, methodological, and emerging perspectives in business and management research