Aims & Scope
Scholarly Focus, Coverage & Editorial Scope

Advances in Business & Industrial Marketing Research (ABIM) is an international scholarly journal dedicated to advancing theoretical, empirical, methodological, conceptual, and practice-oriented knowledge in business, industry, marketing, organizational performance, and related management and economic domains.

ABIM provides a scholarly forum for research examining how organizations, industries, markets, business systems, managerial practices, and institutional environments are developed, managed, transformed, governed, evaluated, and sustained across different economic, organizational, technological, social, and geographic contexts.

The journal welcomes studies that provide clear theoretical advancement, robust empirical evidence, methodological rigor, conceptual development, or meaningful managerial, policy, and practical implications relevant to contemporary business and organizational challenges.

 
Scope Principle
ABIM is a business, industry, and marketing-centered journal.
Interdisciplinary manuscripts involving economics, human resource management, organizational behavior, sustainability, accounting, finance, corporate governance, entrepreneurship, innovation, information systems, technology, development studies, or related disciplines are welcome when they demonstrate a clear and substantive scholarly connection to business, industry, marketing, organizational performance, business processes, or another recognized ABIM research domain.

Topics from adjacent disciplines should not appear merely as background variables or incidental context. Their relationship with business, industry, marketing, organizational performance, managerial processes, or organizational development should form a meaningful part of the research problem, framework, analysis, findings, discussion, or scholarly contribution.

Core Research Areas
Business Strategy, Innovation & Performance
  • Business performance and organizational effectiveness
  • Competitive advantage and strategic management
  • Innovation management and digital transformation
  • Entrepreneurship and small business management
  • Knowledge management and organizational learning
  • Dynamic capabilities and organizational resilience
  • International business and cross-cultural management
  • Business model innovation and sustainable competitiveness
Marketing & Customer-Oriented Management
  • Strategic marketing and marketing management
  • Relationship marketing and customer engagement
  • Brand management and corporate reputation
  • Digital marketing and social media strategy
  • Consumer behavior and customer experience
  • Service quality and customer satisfaction
  • Sustainable marketing and green consumer behavior
  • Marketing capabilities and organizational performance
Business Economics & Development
  • Business and organizational economics
  • Labor economics and workforce dynamics
  • Human capital, productivity, and economic performance
  • Industrial organization and market competition
  • Innovation economics and knowledge-based economies
  • Digital economy and platform-based business models
  • Entrepreneurship, startups, and economic development
  • Sustainable development and green growth
  • Circular economy and resource efficiency
  • Behavioral economics in organizations and consumer decision-making
  • Institutional economics and corporate governance
  • Financial economics and capital market behavior
  • Economic resilience and crisis management
  • Regional development and industrial competitiveness
  • International trade and globalization
  • Public policy, regulation, and organizational performance
Human Resource Management & Organizational Behavior
  • Strategic human resource management
  • Human resource planning and workforce strategy
  • Recruitment, selection, and talent acquisition
  • Talent management and employee development
  • Leadership and succession planning
  • Performance management systems
  • Compensation, rewards, and benefits
  • Employee engagement, commitment, and motivation
  • Employee well-being and work-life balance
  • Diversity, equity, inclusion, and belonging
  • Organizational behavior and workplace psychology
  • Employment relations and workplace governance
  • Human resource analytics and evidence-based management
  • Digital HRM and human resource information systems
  • Ethics and responsible human resource management
Sustainability, ESG & Responsible Management
  • Environmental, social, and governance (ESG) practices
  • Corporate sustainability and sustainable development
  • Sustainability reporting and disclosure
  • Green and sustainable human resource management
  • Corporate social responsibility (CSR)
  • Climate-related business strategies and organizational adaptation
  • Stakeholder management and sustainability governance
  • Responsible leadership and ethical organizations
  • Sustainable innovation and circular economy practices
Accounting, Governance & Finance
  • Management accounting and strategic performance measurement
  • Corporate governance and board effectiveness
  • Sustainability accounting and ESG reporting
  • Integrated reporting and corporate disclosure
  • Audit quality and assurance
  • Financial performance and value creation
  • Risk management and organizational resilience
  • Governance mechanisms and organizational outcomes
Emerging & Strategic Research Areas

ABIM encourages research addressing emerging developments that are transforming organizations, industries, markets, managerial practices, business models, and organizational performance.

  • Artificial intelligence, automation, and business analytics
  • Digital transformation and technology-enabled business models
  • Platform economies and digital entrepreneurship
  • Future of work and workforce transformation
  • Data-driven marketing and customer analytics
  • Digital consumer behavior and customer experience
  • Business resilience and crisis management
  • Sustainable and responsible business transformation
  • ESG strategy, reporting, and organizational outcomes
  • Climate-related business strategies and adaptation
  • Responsible innovation and circular business models
  • Emerging organizational and management challenges in global contexts
Interdisciplinary Research

ABIM recognizes that contemporary business and management research increasingly intersects with economics, finance, accounting, governance, sustainability, entrepreneurship, information systems, technology, psychology, public policy, and development studies.

Interdisciplinary manuscripts are appropriate when their connection with business, industry, marketing, organizational performance, or management is analytically meaningful and clearly reflected in the research problem, conceptual or theoretical framework, analysis, discussion, and scholarly contribution.

Methodological Approaches

ABIM welcomes rigorous methodological approaches appropriate to the research question and scholarly contribution.

Quantitative Research
Qualitative Research
Mixed-Method Research
Experimental & Behavioral Research
Panel & Econometric Analysis
Comparative & Cross-Country Research
Systematic Literature Review
Bibliometric & Scientometric Research
Conceptual & Policy Analysis
Article Types

ABIM considers the following principal categories of scholarly manuscripts:

Research Papers
Original empirical, analytical, experimental, qualitative, quantitative, mixed-method, comparative, or methodological research.
Literature Review Papers
Systematic, integrative, bibliometric, scoping, or other rigorous reviews that synthesize and advance knowledge within ABIM's scholarly domains.
Conceptual Papers
Theory-building, conceptual development, framework development, or policy- and practice-oriented scholarship that provides a clear intellectual contribution.
Out-of-Scope Clarification

Manuscripts focused primarily on disciplines or topics outside ABIM's scholarly domains may be considered outside scope when business, industry, marketing, organizational performance, managerial processes, or related organizational issues do not constitute a substantive element of the research.

Examples
A purely technical, clinical, engineering, legal, educational, or public-administration study without a meaningful relationship to business, management, industry, markets, organizational behavior, organizational performance, or another recognized ABIM research domain would normally fall outside the journal's scope.

A manuscript should not be submitted to ABIM merely because business, management, marketing, organizational performance, or economic implications are mentioned briefly in the background or conclusion.
Editorial Scope Screening

During initial editorial screening, the Editorial Team assesses whether the manuscript's research problem, objectives, conceptual or theoretical foundation, methodology, findings, discussion, implications, and scholarly contribution are sufficiently aligned with ABIM's stated scope.

Manuscripts that clearly fall outside the journal's scholarly domain or do not demonstrate an adequate substantive relationship with business, industry, marketing, organizational performance, management, or another recognized ABIM research area may be declined without external peer review.

Target Readership

ABIM is intended for researchers, academics, doctoral students, business professionals, managers, entrepreneurs, policymakers, consultants, industry leaders, institutional decision-makers, and practitioners interested in business strategy, marketing, organizational performance, human resource management, sustainability, business economics, governance, finance, entrepreneurship, innovation, and related scholarly fields.

Before Submission

Authors should ensure that the manuscript's relevance to ABIM is clearly demonstrated throughout the research problem, theoretical or conceptual framework, objectives, methodology, analysis, discussion, implications, and scholarly contribution. Alignment with the journal's scope does not guarantee publication.

Advances in Business & Industrial Marketing Research seeks to advance rigorous, ethical, theoretically grounded, methodologically sound, and practically relevant scholarship in business, industry, marketing, organizational performance, and related research fields.