Advances in Business & Industrial Marketing Research (ABIM) is an international, peer-reviewed, open-access scholarly journal dedicated to advancing theory, evidence, methodology, policy, and practice across business and industrial marketing, marketing management, consumer behavior, strategic management, business and organizational performance, economics and development, human resource management, organizational behavior, leadership, sustainability, environmental, social and governance (ESG), accounting, auditing, finance, corporate governance, entrepreneurship, innovation, digital transformation, and related scholarly fields.
ABIM provides an international scholarly platform for rigorous original research, critical literature synthesis, and theoretically grounded conceptual scholarship that develop, test, extend, integrate, or evaluate theories, concepts, relationships, institutions, policies, practices, strategies, technologies, and economic, financial, managerial, organizational, marketing, business, or societal phenomena.
Equal Main Scholarly Scope Principle: All scholarly areas listed below constitute the journal's main scholarly scope and have equal standing in editorial scope assessment. Each recognized field may independently establish manuscript relevance through a meaningful scholarly contribution. A manuscript is not required to include a business, industrial marketing, marketing, management, accounting, finance, economics, or other cross-disciplinary variable when it makes a substantive contribution to any recognized ABIM field.
Research may investigate an individual scholarly field or examine substantive relationships among several recognized fields. ABIM welcomes theoretically grounded, methodologically defensible, ethically conducted, and practically relevant studies from developed, emerging, and developing economies, provided that their findings, conceptual arguments, or scholarly synthesis contribute meaningfully to knowledge.
ABIM recognizes all scholarly fields explicitly identified in its Aims & Scope as equally valid and independent areas of primary scholarly coverage. No recognized field is classified as secondary, supplementary, or subordinate to another recognized field.
A manuscript may establish scope relevance through its substantive theoretical, empirical, conceptual, methodological, analytical, or literature-synthesis contribution to any one recognized field. The inclusion of variables, theories, frameworks, or analytical perspectives from another field is not mandatory.
Research combining multiple fields is equally welcome when the integration is scientifically meaningful and appropriate to the research objectives. However, combining fields does not automatically establish greater scholarly relevance than rigorous research situated within a single recognized field.
Editorial Scope Assessment: Manuscripts are evaluated according to their substantive alignment with at least one recognized ABIM field, clarity of scholarly contribution, methodological or analytical rigor, research integrity, and compliance with applicable editorial requirements. The journal's title does not impose an additional marketing-related or industrial-marketing-related variable requirement on manuscripts contributing to other recognized fields.
Business-to-Business and Industrial Marketing includes industrial marketing, business-to-business marketing, interorganizational marketing relationships, industrial purchasing behavior, business customer relationships, industrial sales management, distribution channels, channel partnerships, supply-chain relationships, value creation, business networks, and industrial market competitiveness.
Marketing Management and Market Strategy includes strategic marketing, marketing management, market orientation, marketing capabilities, marketing strategy, relationship marketing, branding, brand management, corporate reputation, marketing communication, advertising, market research, pricing, sales strategy, international marketing, customer-oriented management, and marketing-related organizational performance.
Consumer Behavior and Customer Relationships includes consumer behavior, purchasing behavior, consumer decision-making, customer engagement, customer satisfaction, customer loyalty, customer trust, customer experience, service quality, consumer perceptions, customer relationship management, and customer responses to marketing strategies.
Digital, Service and Sustainable Marketing includes digital marketing, social media marketing, e-commerce, digital marketplaces, omnichannel marketing, digital advertising, influencer marketing, data-driven marketing, customer analytics, digital consumer behavior, technology-enabled services, service marketing, sustainable marketing, green marketing, green consumer behavior, and responsible marketing practices.
Strategic Management and Competitive Advantage includes corporate strategy, business strategy, strategic management, competitive advantage, organizational competitiveness, business development, strategic decision-making, organizational capabilities, dynamic capabilities, resource allocation, corporate performance, organizational effectiveness, and strategic adaptation.
Innovation Management and Business Transformation includes innovation management, organizational innovation, technological innovation, business-model innovation, digital transformation, business analytics, knowledge management, organizational learning, knowledge sharing, innovation capabilities, digital business models, and organizational transformation.
Business Management and Organizational Resilience includes business performance, organizational performance measurement, organizational resilience, business continuity, crisis management, quality management, operational effectiveness, business processes, managerial practices, organizational development, and responses to economic, technological, institutional, or competitive uncertainty.
International Business and Sustainable Competitiveness includes international business, cross-cultural management, globalization, multinational business operations, business networks, institutional business environments, sustainable competitiveness, responsible business practices, international market development, and business strategies across different organizational and geographic contexts.
Business and Organizational Economics includes business economics, organizational economics, industrial organization, market competition, market structures, behavioral economics, consumer decision-making, institutional economics, organizational productivity, economic performance, and economic decision-making.
Labor, Human Capital and Productivity Economics includes labor economics, workforce dynamics, employment, labor markets, human capital, skills development, workforce productivity, economic performance, labor mobility, knowledge-based economies, and the economic dimensions of workforce and organizational transformation.
Industrial, Regional and International Development includes industrial development, industrial competitiveness, regional development, international trade, globalization, economic integration, innovation economics, economic development, institutional development, economic resilience, and the effects of public policy and regulation on economic and organizational performance.
Digital, Sustainable and Financial Economics includes digital economy, platform-based business models, economic dimensions of entrepreneurship and startups, sustainable development, green growth, circular economy, resource efficiency, financial economics, capital market behavior, economic shocks, crisis management, and responses to economic and institutional change.
Strategic Human Resource Management includes strategic HRM, human resource planning, workforce strategy, recruitment, selection, talent acquisition, talent management, training and development, employee development, performance management, compensation, rewards, benefits, career development, succession planning, and evidence-based human resource management.
Organizational Behavior and Employee Outcomes includes organizational behavior, workplace psychology, employee engagement, organizational commitment, work motivation, job satisfaction, employee performance, organizational citizenship behavior, workplace relationships, employee well-being, work-life balance, diversity, equity, inclusion, belonging, and employment-related organizational outcomes.
Leadership, Culture and Organizational Development includes leadership, responsible leadership, organizational culture, organizational climate, organizational change, organizational development, organizational learning, employee empowerment, workplace governance, employment relations, professional development, managerial behavior, and organizational adaptation.
Digital HRM and Workforce Transformation includes digital HRM, human resource information systems, human resource analytics, workforce analytics, technological adaptation, future of work, workforce transformation, remote and hybrid work, employee digital capabilities, human-technology interaction, ethical human resource management, and responsible workforce practices.
Corporate Sustainability and ESG includes environmental, social and governance practices, corporate sustainability, sustainability performance, ESG performance, ESG strategy, sustainability reporting, corporate disclosure, sustainability governance, stakeholder management, and the organizational and institutional dimensions of responsible business.
Corporate Responsibility and Ethical Management includes corporate social responsibility, responsible leadership, ethical organizations, business ethics, stakeholder relationships, sustainable development, social sustainability, environmental management, organizational accountability, and responsible management practices.
Sustainable Business, Innovation and Human Resources includes green and sustainable human resource management, sustainable innovation, sustainable entrepreneurship, circular economy, circular business models, resource efficiency, sustainable supply chains, responsible production and consumption, sustainable business development, green marketing, and environmentally responsible organizational transformation.
Climate-Related Strategy and Adaptation includes climate-related risks, climate adaptation, environmental strategies, green growth, climate-related performance, sustainable competitiveness, responsible innovation, and organizational, institutional, economic, and policy responses to environmental, regulatory, and sustainability-related challenges.
Management Accounting and Performance Measurement includes management accounting, managerial accounting, cost management, strategic performance measurement, performance management systems, organizational control, management control systems, financial and non-financial performance measurement, accounting information for decision-making, and accounting-related organizational performance.
Corporate Governance and Accountability includes corporate governance, board effectiveness, governance mechanisms, ownership structures, stakeholder accountability, internal control, organizational oversight, institutional governance, business ethics, audit quality, assurance, and the relationships between governance arrangements and organizational outcomes.
Corporate Reporting and Sustainability Accounting includes corporate reporting, financial reporting, integrated reporting, corporate disclosure, sustainability accounting, ESG reporting, sustainability disclosure, financial and non-financial accountability, reporting quality, and the managerial, governance, and institutional implications of reporting practices.
Corporate Finance, Risk and Value Creation includes financial performance, financial management, investment and financing decisions, business valuation, firm value, corporate value creation, financial risk management, financial resilience, financial strategy, capital market behavior, and the relationships among finance, governance, economic performance, and organizational outcomes.
Entrepreneurship and Entrepreneurial Development includes entrepreneurship, entrepreneurial behavior, entrepreneurial orientation, entrepreneurial capabilities, entrepreneurial ecosystems, business opportunities, new ventures, startups, entrepreneurial decision-making, and entrepreneurship-related economic and organizational development.
Small and Medium-Sized Enterprises includes SME management, small business development, SME performance, business competitiveness, enterprise growth, innovation among SMEs, family businesses, SME digital transformation, entrepreneurial finance, business continuity, and institutional environments supporting business development.
Digital and Sustainable Entrepreneurship includes digital entrepreneurship, platform-based entrepreneurship, business-model innovation, innovation ecosystems, sustainable entrepreneurship, responsible business innovation, green entrepreneurship, digital capabilities, technological adaptation, and business transformation in emerging and established enterprises.
Artificial Intelligence and Business Analytics includes artificial intelligence, generative AI in organizations, automation, data-driven decision-making, predictive analytics, business analytics, big data, marketing analytics, customer analytics, algorithmic management, technology-enabled processes, and responsible applications of AI in management and organizational settings.
Digital Transformation and Platform Economies includes digital transformation, technology adoption, platform economies, digital entrepreneurship, digital consumer behavior, online customer experience, technology-enabled business models, digital marketplaces, digital capabilities, digital innovation, and adaptation to technological change.
Future of Work and Organizational Resilience includes workforce transformation, digital HRM, changing employment practices, human-AI collaboration, future organizational capabilities, business resilience, crisis management, strategic adaptation, emerging management challenges, and organizational responses to global uncertainty.
Responsible and Sustainable Digital Transformation includes ESG strategy, responsible innovation, sustainable business models, circular business practices, climate-related strategies, environmental adaptation, technology ethics, responsible leadership, digital governance, and technological or institutional developments influencing sustainable economic, business, and organizational outcomes.
ABIM welcomes theoretically grounded, methodologically defensible, analytically rigorous, and ethically conducted research using approaches appropriate to the research question, scholarly objectives, and intended contribution within any recognized main scholarly field.
Quantitative, Qualitative and Mixed-Method Research includes quantitative studies, qualitative inquiry, mixed-method research, experimental and quasi-experimental research, behavioral studies, surveys, interviews, case-based research, longitudinal studies, cross-sectional studies, panel-data analysis, econometric analysis, comparative research, cross-country studies, structural equation modeling, multivariate methods, computational approaches, content analysis, and other defensible original-research designs.
Literature Review and Research Synthesis includes systematic literature reviews, integrative reviews, scoping reviews, structured reviews, narrative reviews, bibliometric research, scientometric analysis, meta-analysis, theory-oriented reviews, and other transparent and rigorous approaches to scholarly literature synthesis.
Conceptual, Theoretical and Policy-Oriented Analysis includes theory building, conceptual development, framework development, critical theoretical analysis, analytical models, institutional analysis, policy analysis, and other scholarly approaches that provide a clearly articulated intellectual contribution and an appropriate analytical foundation.
Methodological Integrity: Authors must accurately identify and report the research, conceptual, analytical, or review design actually undertaken. Claims involving systematic review, PRISMA, bibliometric analysis, meta-analysis, experiments, econometric modeling, or other specialized techniques must be supported by the procedures genuinely conducted and the evidence available. Methodological sophistication alone does not guarantee publication.
ABIM accepts manuscripts written in English under three recognized manuscript types: Research Paper, Literature Review Paper, and Conceptual Paper.
Research Paper includes original empirical, analytical, experimental, qualitative, quantitative, mixed-method, comparative, computational, methodological, or case-based research. Studies must clearly explain the research problem, theoretical or conceptual foundation, research design, data or evidence, analytical procedures, findings, interpretation, and contribution. Research methods and conclusions must accurately reflect the evidence and procedures actually used.
Literature Review Paper includes systematic, integrative, scoping, structured, narrative, bibliometric, scientometric, meta-analytical, theory-oriented, or other rigorous reviews. Review manuscripts should adopt transparent methods appropriate to their review design and provide meaningful scholarly synthesis, critical evaluation, theoretical or conceptual insight, methodological understanding, or a focused future-research agenda. Bibliometric and mapping-based reviews should move beyond descriptive mapping to provide substantive interpretation and synthesis.
Conceptual Paper includes rigorous theory-building, conceptual development, framework development, and policy- or practice-oriented scholarly analysis. Such manuscripts should clearly identify the scholarly problem, establish a defensible theoretical or conceptual foundation, critically engage with relevant literature, explain the analytical reasoning supporting the proposed contribution, and provide meaningful implications for theory, research, management, policy, or practice.
Manuscript-Type Principle: Specific research methods, statistical techniques, analytical tools, theoretical perspectives, and review approaches do not automatically constitute separate manuscript types. Authors should select the recognized category that accurately reflects the principal scholarly design and contribution of their manuscript.
ABIM welcomes scholarly work that generates meaningful empirical, theoretical, conceptual, methodological, managerial, practical, institutional, policy, or literature-synthesis contributions within any recognized area of its main scholarly scope. Every recognized field is eligible for independent scholarly contribution and editorial evaluation.
Empirical, Theoretical and Conceptual Contributions include generating, testing, replicating, extending, integrating, refining, challenging, or critically evaluating empirical evidence, theories, concepts, relationships, research models, analytical frameworks, and explanations relevant to the journal's recognized scholarly fields.
Methodological and Literature-Synthesis Contributions include developing, adapting, evaluating, or demonstrating appropriate analytical, measurement, econometric, behavioral, managerial, marketing, accounting, financial, economic, organizational, and review methodologies. Literature-synthesis contributions may identify important research patterns, theoretical developments, scholarly debates, methodological limitations, evidence gaps, and future research directions.
Managerial, Practical, Policy and Institutional Contributions include evidence-informed implications for businesses, managers, entrepreneurs, employees, consumers, industry professionals, financial institutions, investors, policymakers, regulators, public institutions, communities, and other relevant stakeholders. Implications should remain proportionate to the available evidence, research context, analytical approach, and study limitations.
ABIM welcomes research conducted in private, public, governmental, nonprofit, entrepreneurial, industrial, financial, technological, educational, institutional, and other organizational or societal settings where the research contributes substantively to any recognized ABIM scholarly field.
Single-country, multi-country, local, regional, national, international, single-industry, single-market, single-company, and single-organization studies may be considered when they establish a clear scholarly problem and provide defensible theoretical, empirical, conceptual, methodological, economic, financial, managerial, organizational, practical, or policy-relevant insights.
International or multi-country data are not mandatory. Contextually grounded studies should demonstrate how their findings, analysis, conceptual arguments, or literature synthesis contribute to broader scholarly understanding rather than presenting only descriptive local or operational information.
Target Readership: ABIM serves researchers, academics, undergraduate and postgraduate scholars, doctoral students, business professionals, managers, entrepreneurs, marketing researchers, organizational and human resource management scholars, economists, accounting and finance researchers, sustainability and governance scholars, policymakers, consultants, industry leaders, institutional decision-makers, and practitioners interested in its recognized scholarly fields.
Manuscripts should clearly establish the research or scholarly problem, objectives, relevant ABIM research field, theoretical or conceptual foundation, research design or analytical approach, evidence or scholarly literature, findings or arguments, discussion, implications, and substantive contribution. Relevance may be established through one recognized ABIM field without requiring the integration of multiple fields.
Out-of-Scope Research: Manuscripts whose principal questions, analytical foundations, and scholarly contributions do not relate substantively to at least one recognized ABIM field may be considered outside scope. Purely technical engineering, computer-science, clinical, biomedical, pharmaceutical, natural-science, legal, educational-pedagogy, or other specialized studies may fall outside scope when they lack meaningful relevance to any recognized field within the journal's stated scholarly coverage.
A manuscript should not be submitted to ABIM merely because a recognized field is mentioned briefly in the introduction, background, or conclusion. Its relevance must be demonstrated through a substantive scholarly problem, analytical foundation, findings, theoretical development, conceptual argument, or research contribution within at least one recognized field.
Descriptive reports, consultancy-style accounts, routine operational descriptions, and manuscripts lacking a clear scholarly problem, defensible analytical or review framework, or meaningful contribution to knowledge may also be considered unsuitable for publication.
Editorial Screening: During initial screening, the Editorial Team evaluates scope relevance, scholarly contribution, originality, methodological or analytical suitability, manuscript preparation, reporting quality, research integrity, and compliance with submission requirements. Manuscripts that clearly fall outside the journal's stated scope or fail essential scholarly and editorial requirements may be declined without external peer review.
Publication Eligibility: Alignment with ABIM's Aims & Scope does not guarantee acceptance or publication. Every manuscript remains subject to originality, scholarly quality, research integrity, appropriate methodological or conceptual rigor, submission compliance, independent peer review, editorial evaluation, and applicable publication-ethics policies.
The current ABIM Aims & Scope framework provides the scholarly basis for evaluating new manuscripts across all recognized fields of business and industrial marketing, marketing management, consumer behavior, strategic management, organizational performance, economics and development, human resource management, organizational behavior, leadership, sustainability, accounting, auditing, finance, corporate governance, entrepreneurship, innovation, digital transformation, and other explicitly recognized scholarly domains.
All recognized scholarly fields have equal standing within the journal's main scholarly scope. The relevance of a manuscript may be independently established through any one recognized field without a mandatory contribution to another field or the inclusion of particular disciplinary variables.
Valid manuscripts, editorial decisions, previously published articles, volume and issue assignments, publication dates, bibliographic metadata, DOI records, and other historical scholarly records established under earlier policies remain part of the journal's permanent scholarly record and are not retrospectively reclassified, removed, or altered merely to conform to the current framework.
Authors, editors, and reviewers should apply the applicable current scope and submission policies when assessing new manuscripts while respecting valid editorial commitments, decisions, and publication records associated with earlier submissions.
Prospective authors should consult the current manuscript requirements, official manuscript template, separate Title Page instructions, publication ethics, peer-review guidelines, Article Processing Charge policy, and other applicable journal information before submitting their work.
Authors should ensure that their manuscripts are clearly aligned with at least one recognized ABIM scholarly field, prepared in accordance with the official manuscript guidelines, original, ethically conducted, accurately referenced, and supported by appropriate theoretical, empirical, conceptual, methodological, or analytical foundations.
All submissions must follow ABIM's English-language manuscript requirements and double-anonymous peer-review preparation procedures, including a blinded manuscript and separate Title Page. Authors are responsible for the accuracy of research findings, citations, references, required declarations, and other materials submitted to the journal.
Editorial Independence: Scholarly evaluation and publication decisions are based on research quality, scope relevance, originality, methodological or analytical rigor, publication ethics, and independent editorial and peer-review assessment. Article Processing Charge status, waiver eligibility, or payment does not determine acceptance.