DOI: https://doi.org/10.60079/ajeb.v4i2

Published: April 9, 2026

Articles

Linking Sustainability to Loyalty: The Mediating Role of Brand Image in Local Restaurant Branding

10.60079/ajeb.v4i2.751
301-321 Rivena Yasin, Deske W. Mandagi
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50

Influencer Credibility and FOMO as Drivers of Impulsive Buying: Mediating Role of Trust and Hedonic Motivation

10.60079/ajeb.v4i2.761
322-341 Chrivana O. Timbuleng, Ronny H. Walean, Deske W. Mandagi
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24