Main Article Content
Abstract
Purpose: This study aims to understand the dynamics of Islamic consumer behavior and market trends by examining the interplay of religious beliefs, cultural values, economic factors, and social dynamics within a globalized economy.
Research Design and Methodology: A qualitative literature review methodology was employed, systematically examining, and synthesizing existing scholarly works on Islamic consumer behavior and market trends. Relevant academic articles, books, reports, and other scholarly sources were identified, selected, and analyzed to extract key themes and insights.
Findings and Discussion: The analysis reveals that religiosity, ethical considerations, halal authenticity, and social responsibility influence Islamic consumer behavior. The halal industry has diversified beyond food to include sectors like cosmetics, pharmaceuticals, and tourism, reflecting evolving consumer preferences. Marketing strategies emphasizing Islamic values, authenticity, and cultural sensitivity are essential in engaging Muslim consumers and fostering brand loyalty.
Implications: Understanding the multifaceted nature of Islamic consumer behavior is crucial for developing effective marketing strategies. Businesses must prioritize authenticity, transparency, and social responsibility in their practices. The integration of digital marketing platforms offers new opportunities for market engagement. Future research should continue to explore emerging trends, such as Islamic fintech and ethical investment, to provide deeper insights into the evolving landscape of Islamic consumerism.
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References
- Abdul, K. A., Islam, M. A., & Rahman, M. M. (2023). Digital transformation in Islamic markets: Opportunities and challenges. Journal of Islamic Marketing, 14(3), 547-564.
- Abdullah, N. A., Al-Hawari, M., & Al-Badi, M. M. (2020). Digital marketing in Islamic economies: Challenges and opportunities. Journal of Islamic Marketing, 11(4), 874-890.
- Abuznaid, S. (2020). Islam and marketing: A review and future research agenda. Journal of Islamic Marketing, 11(2), 329-349.
- Ahmad, I., Haque, A., & Karim, M. S. (2021). Halal tourism: Opportunities and challenges for destination marketing. Journal of Islamic Marketing, 12(5), 1127-1144.
- Ahmad, I., Haque, A., & Karim, M. S. (2023). Environmental consciousness and Islamic consumer behavior: A qualitative inquiry. Journal of Islamic Marketing, 14(1), 174-189.
- Ariffin, A. A. M., & Hashim, R. (2014). Halal certification: An international marketing issues and challenges. International Journal of Business and Social Science, 5(9), 95-106.
- Elasrag, H. (2021). Emerging trends in Islamic fintech: Opportunities and challenges. Journal of Islamic Finance, 10(2), 235-250.
- El-Gohary, H., & Eid, R. (2016). Islamic marketing: A conceptual framework. International Journal of Business and Management, 11(3), 277-282.
- Floren, H. (2019). Islamic marketing and consumer behavior: A literature review. Journal of Islamic Marketing, 10(3), 748-764.
- Haque, A., Ferdous, A. S., & Haque, I. U. (2020). Understanding halal cosmetics consumption: An empirical investigation. Journal of Islamic Marketing, 11(4), 1243-1258.
- Haque, A., Ferdous, A. S., & Haque, I. U. (2021). Digital transformation in Islamic economies: Challenges and opportunities. Journal of Islamic Accounting and Business Research, 12(5), 1050-1072.
- Haron, S., Ab. Rahman, A., & Kassim, S. (2020). Determinants of Islamic fintech adoption among Malaysian consumers. International Journal of Bank Marketing, 38(7), 1612-1634.
- Ismail, A. R., Wan Jusoh, W. J., & Kassim, S. (2021). Ethical investment behavior among Malaysian Muslim investors: An empirical investigation. International Journal of Islamic and Middle Eastern Finance and Management, 14(4), 605-626.
- Karim, M. S., Khan, A. H., & Rahman, M. S. (2021). The role of social media influencers in shaping halal consumption patterns: A qualitative study. Journal of Islamic Marketing, 12(3), 621-636.
- Karim, M. S., Khan, A. H., & Rahman, M. S. (2021). The role of social media influencers in shaping halal consumption patterns: A qualitative study. Journal of Islamic Marketing, 12(3), 621-636.
- Karoui, M. (2019). Understanding Halal goods purchasing: The role of identity, nostalgia and hedonism. Journal of Islamic Marketing, 10(2), 521-537.
- Lada, S., Tanakinjal, G. H., & Amin, H. (2017). Exploring the influences of religiosity on Muslim consumer behavior in Malaysia. Journal of Islamic Marketing, 8(1), 112-135.
- Mohammad, A., Al Habib, M., & AlDahmash, A. (2022). Impact of COVID-19 pandemic on consumer behavior in Islamic economies: A qualitative study. International Journal of Islamic Marketing and Branding, 7(2), 175-190.
- Nik Abdul Rahman, N., Abdul Razak, D., & Miskam, S. (2022). Financial inclusion in Islamic fintech: A case study of Malaysia. Journal of Islamic Marketing, 13(1), 92-108.
- Nik Abdul Rahman, N., Abdul Razak, D., & Miskam, S. (2022). Financial inclusion in Islamic fintech: A case study of Malaysia. Journal of Islamic Marketing, 13(1), 92-108.
- Saeed, M. A. (2015). Consumer behavior in Islamic markets: Examining the impact of normative religious factors. Journal of Business Research, 68(2), 359-367.
- Siddiqui, K. (2018). Islamic marketing ethics and its impact on consumer behavior. Journal of Islamic Marketing, 9(3), 748-762.
- Siddiqui, K. (2019). Islamic marketing: A myth or a reality? Journal of Islamic Marketing, 10(2), 382-396.
- Tengku, M. M. M., Wan Zulkifli, W. F., & Ramli, M. (2019). Influence of Islamic brand personality and religiosity on consumer purchase intention. Journal of Islamic Marketing, 10(3), 672-690.
- Zakaria, S., Mohd Isa, R., & Adnan, A. (2023). Understanding the motivations of Muslim investors towards ethical investment: A qualitative inquiry. International Journal of Islamic Marketing and Branding, 8(1), 89-105.
References
Abdul, K. A., Islam, M. A., & Rahman, M. M. (2023). Digital transformation in Islamic markets: Opportunities and challenges. Journal of Islamic Marketing, 14(3), 547-564.
Abdullah, N. A., Al-Hawari, M., & Al-Badi, M. M. (2020). Digital marketing in Islamic economies: Challenges and opportunities. Journal of Islamic Marketing, 11(4), 874-890.
Abuznaid, S. (2020). Islam and marketing: A review and future research agenda. Journal of Islamic Marketing, 11(2), 329-349.
Ahmad, I., Haque, A., & Karim, M. S. (2021). Halal tourism: Opportunities and challenges for destination marketing. Journal of Islamic Marketing, 12(5), 1127-1144.
Ahmad, I., Haque, A., & Karim, M. S. (2023). Environmental consciousness and Islamic consumer behavior: A qualitative inquiry. Journal of Islamic Marketing, 14(1), 174-189.
Ariffin, A. A. M., & Hashim, R. (2014). Halal certification: An international marketing issues and challenges. International Journal of Business and Social Science, 5(9), 95-106.
Elasrag, H. (2021). Emerging trends in Islamic fintech: Opportunities and challenges. Journal of Islamic Finance, 10(2), 235-250.
El-Gohary, H., & Eid, R. (2016). Islamic marketing: A conceptual framework. International Journal of Business and Management, 11(3), 277-282.
Floren, H. (2019). Islamic marketing and consumer behavior: A literature review. Journal of Islamic Marketing, 10(3), 748-764.
Haque, A., Ferdous, A. S., & Haque, I. U. (2020). Understanding halal cosmetics consumption: An empirical investigation. Journal of Islamic Marketing, 11(4), 1243-1258.
Haque, A., Ferdous, A. S., & Haque, I. U. (2021). Digital transformation in Islamic economies: Challenges and opportunities. Journal of Islamic Accounting and Business Research, 12(5), 1050-1072.
Haron, S., Ab. Rahman, A., & Kassim, S. (2020). Determinants of Islamic fintech adoption among Malaysian consumers. International Journal of Bank Marketing, 38(7), 1612-1634.
Ismail, A. R., Wan Jusoh, W. J., & Kassim, S. (2021). Ethical investment behavior among Malaysian Muslim investors: An empirical investigation. International Journal of Islamic and Middle Eastern Finance and Management, 14(4), 605-626.
Karim, M. S., Khan, A. H., & Rahman, M. S. (2021). The role of social media influencers in shaping halal consumption patterns: A qualitative study. Journal of Islamic Marketing, 12(3), 621-636.
Karim, M. S., Khan, A. H., & Rahman, M. S. (2021). The role of social media influencers in shaping halal consumption patterns: A qualitative study. Journal of Islamic Marketing, 12(3), 621-636.
Karoui, M. (2019). Understanding Halal goods purchasing: The role of identity, nostalgia and hedonism. Journal of Islamic Marketing, 10(2), 521-537.
Lada, S., Tanakinjal, G. H., & Amin, H. (2017). Exploring the influences of religiosity on Muslim consumer behavior in Malaysia. Journal of Islamic Marketing, 8(1), 112-135.
Mohammad, A., Al Habib, M., & AlDahmash, A. (2022). Impact of COVID-19 pandemic on consumer behavior in Islamic economies: A qualitative study. International Journal of Islamic Marketing and Branding, 7(2), 175-190.
Nik Abdul Rahman, N., Abdul Razak, D., & Miskam, S. (2022). Financial inclusion in Islamic fintech: A case study of Malaysia. Journal of Islamic Marketing, 13(1), 92-108.
Nik Abdul Rahman, N., Abdul Razak, D., & Miskam, S. (2022). Financial inclusion in Islamic fintech: A case study of Malaysia. Journal of Islamic Marketing, 13(1), 92-108.
Saeed, M. A. (2015). Consumer behavior in Islamic markets: Examining the impact of normative religious factors. Journal of Business Research, 68(2), 359-367.
Siddiqui, K. (2018). Islamic marketing ethics and its impact on consumer behavior. Journal of Islamic Marketing, 9(3), 748-762.
Siddiqui, K. (2019). Islamic marketing: A myth or a reality? Journal of Islamic Marketing, 10(2), 382-396.
Tengku, M. M. M., Wan Zulkifli, W. F., & Ramli, M. (2019). Influence of Islamic brand personality and religiosity on consumer purchase intention. Journal of Islamic Marketing, 10(3), 672-690.
Zakaria, S., Mohd Isa, R., & Adnan, A. (2023). Understanding the motivations of Muslim investors towards ethical investment: A qualitative inquiry. International Journal of Islamic Marketing and Branding, 8(1), 89-105.