Journal Description

Founded in 2023, Advances in Business & Industrial Marketing Research is a double-anonymous peer-reviewed journal published by the Yayasan Pendidikan Bukhari Dwi Muslim. Published three times a year, in January, May, and September, with E-ISSN 2985-7589. This journal engages in a double-anonymous peer review process, which strives to match the expertise of a reviewer with the submitted manuscript. Reviews are completed with evidence of thoughtful engagement with the manuscript, provide constructive feedback, and add value to the overall knowledge and information presented in the manuscript. Open Access- All articles published in Advances in Business & Industrial Marketing Research are published Open Access under a CC BY 4.0 license

Advances in Business & Industrial Marketing Research aims to bring out research that explores interactivity and interdependences in business relationships and their implications for marketing management, business development and society. Coverage- Competition and cooperation; Networks in business markets; Buyer behavior—purchasing and supply management; Managing product offerings; New product development and innovation; Networks in business markets; Distribution and routes to market; Market and customer communication; Customer relationship management; Sales and key account management; Organizing for global markets.