Journal Description

Advances in Business & Industrial Marketing Research is a double-anonymous peer-reviewed journal published by the Yayasan Pendidikan Bukhari Dwi Muslim. Published three times a year, in January, May, and September, with E-ISSN 2985-7589. This journal engages in a double-anonymous peer review process, which strives to match the expertise of a reviewer with the submitted manuscript. The submitted manuscript is first reviewed by an editor. It will be evaluated in the office, whether it is suitable for Advances in Business & Industrial Marketing Research aims and scope or has a major methodological flaw and similarity score by using Turnitin, the minimum number and age of references that we require, template suitability. The manuscript will be sent to at least two anonymous reviewers (Double Blind Review). Reviewers' comments are then sent to the corresponding author by the editor for necessary actions and responses. The suggested decision will be evaluated in an editorial board meeting. Afterwards, the editor will send the final decision to the corresponding author. All articles published in Advances in Business & Industrial Marketing Research are published Open Access under a CC BY 4.0 license.

1-7 days
Submission to first decision
40 days
Total time to Acceptance
7 days
Total time from Acceptance to Online Publication
75%
Acceptance rate
Open Acces
Publishing Model
Advances Editing Service
 

Peer Review Models

Vol. 4 No. 2 (2026): February - May

Published: April 14, 2026

Customer Relationship Management and Customer Loyalty on E-Commerce Platforms

76-86 Bunga Hidayatul Aini, M. Ikhwan Mansyuri, Risca Ariska Ramadhan
160

The Role of Product Design in Purchase Intention: Mediating Effects of eWOM Intention and Hedonic Value in Social Commerce

87-101 Yulinda L. Ismail, Asriani Asriani, Jeni Kamase
52

How Failure Severity Shapes Consumer Evaluation in the F&B Industry: The Roles of Perceived Responsibility, Consumer Forgiveness, and Repurchase Intention

102-121 Kirana Arista Salsabila, Masmira Kurniawati
40

Digital Creativity Strategies and Work Ethic of Gen Z Entrepreneurs: Case Study of Online Business Students Surakarta, Indonesia

122-132 Cahyaning Asari, Suranto Suranto
17

Brand Awareness, Brand Image, and Brand Trust on Costumer’s Decisions to Use Sharia-Compliant Pawnshop Products

133-151 Iwan Darmawan, Ahmad Firman, Fitriani Latief
31

Enhanching Gamer Loyalty: Role of Immersiveness and Parasocial Relationship with NPC Characters in Narrative Games

152-166 Gatum Ananta Putra, Masmira Kurniawati
19

The Role of Word of Mouth and Digital Media in Increasing Promotion Effectiveness

167-181 Yuyun Wahyudi, Sukaris Sukaris
18

Smart Warehouse Ecosystem: An IoT-Based Framework for Real-Time Environmental Monitoring in a Nutrition Fulfillment Service Unit (SPPG) Warehouse

182-196 Geby Ayu Fadhilah, Ginandia Ariesta, Ahmad Rufa'i, Deddy Rusdiansyah, Syarif Hidayat
10

Trust as a Moderator in AI Adoption among Indonesian MSMEs: A Multi-Group Analysis of Necessity versus Opportunity Entrepreneurship

197-216 Muhammad Fakhri, Rambat Lupiyoady
25
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