DOI: https://doi.org/10.60079/abim.v2i3

Published: August 30, 2024

Customer Engagement Mediates the Effect of Content marketing on Purchase Intention

123 - 137 Arina Raudhatul Rizkia, Mohammad Aldrin Akbar, Ros Lina
132

Sustainability in Business: Integrating CSR into Long-term Strategy

138 - 149 Wahyuni Wahyuni, Julia Hidayat, Nur Rizka Amalia Ramli, Sri Ade Nurfatmawati Syam, Desiyana Salsabilah
45

Service Quality on Customer Loyalty: Mediation of Customer Satisfaction

150 - 163 Muhammad Anhar Hidayat, Abdul Rasyid, Fahruddin Pasolo
137

The Role of Brand Attitude to Mediate Electronic Word of Mouth on Purchase Intention

164 - 178 Velicia N Bundu, Zakaria Zakaria, Irwan Adam Labo
55

Challenges and Opportunities in International Business Management

179 - 189 Muhammad Idris, Nurhadi Nurhadi, Sakinah Sakinah
105