DOI: https://doi.org/10.60079/abim.v3i1

Published: January 31, 2025

Articles

The Link between Physical Evidence, Customer Satisfaction and Customer Loyalty: An Empirical Analysis

10.60079/abim.v3i1.300
1 - 15 Nanda Lutfiah Idrus, Yendra Yendra, La Ode Marihi
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368

The Influence of Reliability on Customer Loyalty Mediated by Customer Satisfaction

10.60079/abim.v3i1.301
16 - 29 Ayuni Kurnia Agung Rizkina, Zakaria Zakaria, Irwan Adam Labo
PDF
289

Marketing Knowledge Management Analysis to Drive Innovation and Effective Decision Making

10.60079/abim.v3i1.415
30 - 43 Abdul Haris
PDF
124

Digital Technology Adaptation Challenges to Enhance Growth and Security of Corporate Online Businesses

10.60079/abim.v3i1.436
44 - 56 Chicilia Nova Yatna, Sylvia Yuanita Banjuradja, Sutrisno Sutrisno, Noor Ritawaty
PDF
149

Adoption of Digital Marketing Strategies by Medical Schemes in South Africa: A Case Study of Two Large Open Medical Schemes

10.60079/abim.v3i1.409
57 - 67 Michael Mncedisi Willie
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110