Main Article Content
Abstract
Purpose: This study examines the effect of entrepreneurship training on entrepreneurial intention among youth in Madagascar’s tourism sector, with entrepreneurial skills and entrepreneurial orientation as mediating variables. Five hypotheses were developed to assess the direct and indirect relationships among the variables.
Research Method: This quantitative explanatory study employed purposive sampling. Data were collected through structured questionnaires from 334 young adults aged 18–35 who had completed tourism-related entrepreneurship training within the previous three years. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.
Results and Discussion: Entrepreneurship training significantly improves entrepreneurial skills and orientation, demonstrating its effectiveness in developing competencies and an entrepreneurial mindset. However, training has a negative and insignificant direct effect on entrepreneurial intention. Conversely, entrepreneurial skills and orientation positively and significantly influence entrepreneurial intention, confirming their roles as key drivers and mediators between training and intention.
Implications: Entrepreneurship policies should complement training with practical skill development, mindset strengthening, mentorship, financial support, and institutional assistance.
Originality: This study provides evidence from Madagascar, an underrepresented context, and explains how training, skills, and orientation jointly shape youth entrepreneurial intentions in tourism.
Keywords
Article Details

This work is licensed under a Creative Commons Attribution 4.0 International License.
References
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- Aizuddin, N. M. M. N., & Adam, S. (2021). A Review on Impact of Entrepreneurship Training Program towards Entrepreneur’s Entrepreneurial Performance. International Journal of Academic Research in Business and Social Sciences, 11(4), 771–779. https://doi.org/http://dx.doi.org/10.6007/IJARBSS/v11-i4/9732
- Ajzen, I. (1991). The Theory of Planned Behavior. Organizational Behavior and Human Decision Processes, 50, 179–211. https://doi.org/https://doi.org/10.1016/0749-5978(91)90020-T
- Al-Awlaqi, M. A., Aamer, A. M., & Habtoor, N. (2021). The effect of entrepreneurship training on entrepreneurial orientation: Evidence from a regression discontinuity design on micro-sized businesses. The International Journal of Management Education, 19(1). https://doi.org/https://doi.org/10.1016/j.ijme.2018.11.003
- Ali, F. (2024). Entrepreneurial Orientation Impact on Entrepreneurial Behavior in the Service Industry. Eurasian Journal of Management & Social Sciences, 5(1), 102–145. https://doi.org/https://doi.org/10.23918/ejmss.V5i1p102
- Babbie, E. R. (2021). The Practice of Social Research. Cengage.
- Bae, T. J., Qian, S., Miao, C., & Fiet, J. O. (2014). The Relationship Between Entrepreneurship Education and Entrepreneurial Intentions: A Meta-Analytic Review. Entrepreneurship Theory and Practice, 38(2), 217–254. https://doi.org/http://dx.doi.org/10.1111/etap.12095
- Bandura, A. (2001). Social Cognitive Theory: An Agentic Perspective. Annual Review of Psychology, 52(1), 1–26.
- Benchikh, B. (2021). Entrepreneurship Education as Mediator of the Relationship between Entrepreneurial Orientation and Entrepreneurial Intentions of Students. Milev Journal of Research and Studies, 7(1), 323–333. https://doi.org/https://doi.org/10.58205/mjrs.v7i1.698
- Bhatt, A. S. (2021). Impact of entrepreneurship training on intention to start a business: A meta-analysis of research published in the last decade. Journal of Entrepreneurship Education, 24(4), 1–12.
- Bolton, D. L., & Lane, M. D. (2012). Individual entrepreneurial orientation: development of a measurement instrument. Education+Training, 54(3), 219–233. https://doi.org/http://dx.doi.org/10.1108/00400911211210314
- Campaner, J. P., Perez, A.-L. C., & Vilbar, M. R. B. (2025). Entrepreneurship Education Influencing Entrepreneurial Intentions of Business Students. Journal of Information Systems Engineering and Management, 10(29), 87–98.
- Capmad. (2024). Doing business in Madagascar : Promising sectors. https://www.capmad.com/post/doing-business-in-madagascar-promising-sectors
- Cheng, P., Wu, S., & Xiao, J. (2025). Exploring the Impact of Entrepreneurial Orientation and Market Orientation on Entrepreneurial Performance in the Context of Environmental Uncertainty. Scientific Reports. https://doi.org/https://doi.org/10.1038/s41598-025-86344-w
- Covin, J. G., & Wales, W. J. (2018). Crafting High-Impact Entrepreneurial Orientation Research: Some Suggested Guidelines. 43(1). https://doi.org/https://doi.org/10.1177/1042258718773181
- Daspit, J. J., Fox, C. J., & Findley, S. K. (2023). Entrepreneurial mindset: An integrated definition, a review of current insights, and directions for future research. Journal of Small Business Management, 61(1), 12–44. https://doi.org/https://doi.org/10.1080/00472778.2021.1907583
- Digón-Arroba, M. C., Escolar-Llamazares, M.-C., Giusto-Valle, C. di, Torre-Cruz, T. de la, Luis-Rico, I., Cámara, C. P., & Jiménez, A. (2025). Education and entrepreneurship. Entrepreneurial training in secondary education and its impact on entrepreneurial interest in the United States and Spain. Cogent Social Sciences, 11(1), 1–23. https://doi.org/https://doi.org/10.1080/23311886.2025.2539548
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- Ho, M.-H. R., Uy, M. A., Kang, B. N. Y., & Chan, K.-Y. (2018). Impact of Entrepreneurship Training on Entrepreneurial Efficacy and Alertness among Adolescent Youth. Frontiers in Education, 3(13), 1–10. https://doi.org/https://doi.org/10.3389/feduc.2018.00013
- Huaxia. (2025). Over 150,000 int’l tourists arrive in Madagascar in H1. Xinhua Net. https://english.news.cn/africa/20250820/4d572031c5d6406b814843cc65b0963f/c.html
- Ibrahim, A. U., & Abu, M. M. (2020). Influence of Entrepreneurial Orientation on Firms Performance: Evidence from Small and Medium Enterprises in Nigeria. International Journal of Economics and Financial Issues, 10(2), 99–106. https://doi.org/https://doi.org/10.32479/ijefi.9126
- Inegbedion, D. O., & Oghojafor, B. E. A. (2021). Entrepreneurship Education And Elimination Of Unemployment Among Graduates And Non-Graduates Of Tertiary Institutions In Nigeria. Journal of Women Empowerment and Studies, 1(2), 6–16.
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- Karimi, S., Biemans, H. J. A., Lans, T., Chizari, M., & Mulder, M. (2016). The Impact of Entrepreneurship Education: A Study of Iranian Students’ Entrepreneurial Intentions and Opportunity Identification. Journal of Small Business Management, 54(1), 187–209. https://doi.org/http://dx.doi.org/10.1111/jsbm.12137
- Koe, W.-L. (2016). The relationship between Individual Entrepreneurial Orientation (IEO) and entrepreneurial intention. Journal of Global Entrepreneurship Research, 6(13), 1–11. https://doi.org/http://dx.doi.org/10.1186/s40497-016-0057-8
- Lawal, O., & Jayeoba, F. (2023). Hands-On Entrepreneurship Training and Entrepreneurial Intentions: A Study among Undergraduate Students in Lagos State University. International Journal of Research and Innovation in Social Science (IJRISS), 7(3), 1124–1135. https://doi.org/https://doi.org/10.47772/IJRISS
- Lorenzo, O., Kawalek, P., & Wharton, L. (2018). Entrepreneurship, Innovation and Technology. Routledge.
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- Nabi, G., Walmsley, A., Liñán, F., Akhtar, I., & Neame, C. (2018). Does entrepreneurship education in the first year of higher education develop entrepreneurial intentions? The role of learning and inspiration. Studies in Higher Education, 43(3), 452–467. https://doi.org/https://doi.org/10.1080/03075079.2016.1177716
- Ndofirepi, T. M. (2020). Relationship between entrepreneurship education and entrepreneurial goal intentions: psychological traits as mediators. Journal of Innovation and Entrepreneurship, 9(2), 1–20. https://doi.org/https://doi.org/10.1186/s13731-020-0115-x
- Ntshangase, S. D., Ezeuduji, I. O., & Ayanwale, M. A. (2024). Students’ perception of tourism entrepreneurship: Composite-based structural equation modeling. Transformation in Higher Education, 9, 1–12. https://doi.org/https://doi.org/10.4102/the.v9i0.325
- Oosterbeek, H., Praag, M. van, & Ijsselstein, A. (2010). The impact of entrepreneurship education on entrepreneurship skills and motivation. European Economic Review, 54, 442–454. https://doi.org/https://doi.org/10.1016/j.euroecorev.2009.08.002
- Praswati, A. N., Sari, N. P., & Murwanti, S. (2022). Youth Entrepreneurial Intention: Theory of Planned Behavior and Social Cognitive Theory. Jurnal Manajemen Dan Bisnis, 7(1), 66–79.
- Rauch, A., & Hulsink, W. (2015). Putting Entrepreneurship Education Where the Intention to Act Lies: An Investigation Into the Impact of Entrepreneurship Education on Entrepreneurial Behavior. Academy of Management Learning & Education, 14(2), 187–204. https://doi.org/http://dx.doi.org/10.5465/amle.2012.0293
- Sá, C., Cowley, S., & Husain, A. (2024). Entrepreneurship Education Participation and Job Creation. Entrepreneurship Education. https://doi.org/https://doi.org/10.1007/s41959-024-00122-9
- Sánchez, J. C. (2013). The Impact of an Entrepreneurship Education Program on Entrepreneurial Competencies and Intention. Journal of Small Business Management, 51(3), 447–465. https://doi.org/http://dx.doi.org/10.1111/jsbm.12025
- Shahin, M., Ilic, O., Gonsalvez, C., & Whittle, J. (2020). The Impact of a STEM-based Entrepreneurship Program on the Entrepreneurial Intention of Secondary School Female Students. International Entrepreneurship and Management Journal (IEMJ), 1–20. https://doi.org/https://link.springer.com/article/10.1007/s11365-020-00713-7
- Shehu, E., & Nilsson, B. (2014). Informal employment among youth: Evidence from 20 school-to-work transition surveys. International Labor Organization.
- Soomro, B. A., & Shah, N. (2022). Entrepreneurship education, entrepreneurial self-efficacy, need for achievement and entrepreneurial intention among commerce students in Pakistan. Education+Training, 64(1), 107–125. https://doi.org/https://doi.org/10.1108/ET-01-2021-0023
- Subhaktiyasa, P. G. (2024). PLS-SEM for Multivariate Analysis: A Practical Guide to Educational Research using SmartPLS. EduLine: Journal of Education and Learning Innovation, 4(3), 353–365. https://doi.org/https://doi.org/10.35877/454RI.eduline2861
- Travelnews Africa. (2025). Madagascar’s Tourism Boom: ITM 2025 Sets New Records, Signaling Opportunities for African Travel. https://www.travelnews.africa/news-single.html?id=15464&title=Madagascar’s+Tourism+Boom%3A+ITM+2025+Sets+New+Records%2C+Signaling+Opportunities+for+African+Travel
- Ugobueze, A. N., & Okwunmuo, V. N. (2024). The Impact of Entrepreneurship Education on Unemployment Rate in the South East Nigeria. Economic: Journal of Economic and Business, 3(4), 232–242.
- Urban, B., & Ratsimanetrimanana, R. (2025). Madagascan entrepreneurs: the role of knowledge, perceived behavioral control, and transaction costs on business performance. Journal of Small Business & Entrepreneurship, 1–37. https://doi.org/https://doi.org/10.1080/08276331.2025.2498314
References
Adenutsi, D. E. (2023). Entrepreneurship, Job Creation, Income Empowerment and Poverty Reduction in Low-Income Economies. Theoretical Economics Letters, 13, 1579–1598. https://doi.org/https://doi.org/10.4236/tel.2023.136089
Aizuddin, N. M. M. N., & Adam, S. (2021). A Review on Impact of Entrepreneurship Training Program towards Entrepreneur’s Entrepreneurial Performance. International Journal of Academic Research in Business and Social Sciences, 11(4), 771–779. https://doi.org/http://dx.doi.org/10.6007/IJARBSS/v11-i4/9732
Ajzen, I. (1991). The Theory of Planned Behavior. Organizational Behavior and Human Decision Processes, 50, 179–211. https://doi.org/https://doi.org/10.1016/0749-5978(91)90020-T
Al-Awlaqi, M. A., Aamer, A. M., & Habtoor, N. (2021). The effect of entrepreneurship training on entrepreneurial orientation: Evidence from a regression discontinuity design on micro-sized businesses. The International Journal of Management Education, 19(1). https://doi.org/https://doi.org/10.1016/j.ijme.2018.11.003
Ali, F. (2024). Entrepreneurial Orientation Impact on Entrepreneurial Behavior in the Service Industry. Eurasian Journal of Management & Social Sciences, 5(1), 102–145. https://doi.org/https://doi.org/10.23918/ejmss.V5i1p102
Babbie, E. R. (2021). The Practice of Social Research. Cengage.
Bae, T. J., Qian, S., Miao, C., & Fiet, J. O. (2014). The Relationship Between Entrepreneurship Education and Entrepreneurial Intentions: A Meta-Analytic Review. Entrepreneurship Theory and Practice, 38(2), 217–254. https://doi.org/http://dx.doi.org/10.1111/etap.12095
Bandura, A. (2001). Social Cognitive Theory: An Agentic Perspective. Annual Review of Psychology, 52(1), 1–26.
Benchikh, B. (2021). Entrepreneurship Education as Mediator of the Relationship between Entrepreneurial Orientation and Entrepreneurial Intentions of Students. Milev Journal of Research and Studies, 7(1), 323–333. https://doi.org/https://doi.org/10.58205/mjrs.v7i1.698
Bhatt, A. S. (2021). Impact of entrepreneurship training on intention to start a business: A meta-analysis of research published in the last decade. Journal of Entrepreneurship Education, 24(4), 1–12.
Bolton, D. L., & Lane, M. D. (2012). Individual entrepreneurial orientation: development of a measurement instrument. Education+Training, 54(3), 219–233. https://doi.org/http://dx.doi.org/10.1108/00400911211210314
Campaner, J. P., Perez, A.-L. C., & Vilbar, M. R. B. (2025). Entrepreneurship Education Influencing Entrepreneurial Intentions of Business Students. Journal of Information Systems Engineering and Management, 10(29), 87–98.
Capmad. (2024). Doing business in Madagascar : Promising sectors. https://www.capmad.com/post/doing-business-in-madagascar-promising-sectors
Cheng, P., Wu, S., & Xiao, J. (2025). Exploring the Impact of Entrepreneurial Orientation and Market Orientation on Entrepreneurial Performance in the Context of Environmental Uncertainty. Scientific Reports. https://doi.org/https://doi.org/10.1038/s41598-025-86344-w
Covin, J. G., & Wales, W. J. (2018). Crafting High-Impact Entrepreneurial Orientation Research: Some Suggested Guidelines. 43(1). https://doi.org/https://doi.org/10.1177/1042258718773181
Daspit, J. J., Fox, C. J., & Findley, S. K. (2023). Entrepreneurial mindset: An integrated definition, a review of current insights, and directions for future research. Journal of Small Business Management, 61(1), 12–44. https://doi.org/https://doi.org/10.1080/00472778.2021.1907583
Digón-Arroba, M. C., Escolar-Llamazares, M.-C., Giusto-Valle, C. di, Torre-Cruz, T. de la, Luis-Rico, I., Cámara, C. P., & Jiménez, A. (2025). Education and entrepreneurship. Entrepreneurial training in secondary education and its impact on entrepreneurial interest in the United States and Spain. Cogent Social Sciences, 11(1), 1–23. https://doi.org/https://doi.org/10.1080/23311886.2025.2539548
Ferreira, J. J., Ratten, V., & Dana, L.-P. (2017). Knowledge spillover-based strategic entrepreneurship. International Entrepreneurship and Management Journal, 13(1), 161–167. https://doi.org/https://doi.org/10.1007/s11365-016-0415-6
Ho, M.-H. R., Uy, M. A., Kang, B. N. Y., & Chan, K.-Y. (2018). Impact of Entrepreneurship Training on Entrepreneurial Efficacy and Alertness among Adolescent Youth. Frontiers in Education, 3(13), 1–10. https://doi.org/https://doi.org/10.3389/feduc.2018.00013
Huaxia. (2025). Over 150,000 int’l tourists arrive in Madagascar in H1. Xinhua Net. https://english.news.cn/africa/20250820/4d572031c5d6406b814843cc65b0963f/c.html
Ibrahim, A. U., & Abu, M. M. (2020). Influence of Entrepreneurial Orientation on Firms Performance: Evidence from Small and Medium Enterprises in Nigeria. International Journal of Economics and Financial Issues, 10(2), 99–106. https://doi.org/https://doi.org/10.32479/ijefi.9126
Inegbedion, D. O., & Oghojafor, B. E. A. (2021). Entrepreneurship Education And Elimination Of Unemployment Among Graduates And Non-Graduates Of Tertiary Institutions In Nigeria. Journal of Women Empowerment and Studies, 1(2), 6–16.
INSTAT Madagascar. (2024). Statistiques du tourisme 2022. https://www.instat.mg/p/mta-statistiques-du-tourisme-2022
JA Africa. (2024). YMCA Madagascar and JA Africa Collaborate to Boost Entrepreneurship Education in Madagascar. https://ja-africa.org/impact/news/ymca-madagascar-and-ja-africa-collaborate-to-boost-entrepreneurship-education-in-madagascar
Karimi, S., Biemans, H. J. A., Lans, T., Chizari, M., & Mulder, M. (2016). The Impact of Entrepreneurship Education: A Study of Iranian Students’ Entrepreneurial Intentions and Opportunity Identification. Journal of Small Business Management, 54(1), 187–209. https://doi.org/http://dx.doi.org/10.1111/jsbm.12137
Koe, W.-L. (2016). The relationship between Individual Entrepreneurial Orientation (IEO) and entrepreneurial intention. Journal of Global Entrepreneurship Research, 6(13), 1–11. https://doi.org/http://dx.doi.org/10.1186/s40497-016-0057-8
Lawal, O., & Jayeoba, F. (2023). Hands-On Entrepreneurship Training and Entrepreneurial Intentions: A Study among Undergraduate Students in Lagos State University. International Journal of Research and Innovation in Social Science (IJRISS), 7(3), 1124–1135. https://doi.org/https://doi.org/10.47772/IJRISS
Lorenzo, O., Kawalek, P., & Wharton, L. (2018). Entrepreneurship, Innovation and Technology. Routledge.
Macrotrends. (2025). Madagascar Unemployment Rate (1991-2025). https://www.macrotrends.net/global-metrics/countries/mdg/madagascar/unemployment-rate
Nabi, G., Walmsley, A., Liñán, F., Akhtar, I., & Neame, C. (2018). Does entrepreneurship education in the first year of higher education develop entrepreneurial intentions? The role of learning and inspiration. Studies in Higher Education, 43(3), 452–467. https://doi.org/https://doi.org/10.1080/03075079.2016.1177716
Ndofirepi, T. M. (2020). Relationship between entrepreneurship education and entrepreneurial goal intentions: psychological traits as mediators. Journal of Innovation and Entrepreneurship, 9(2), 1–20. https://doi.org/https://doi.org/10.1186/s13731-020-0115-x
Ntshangase, S. D., Ezeuduji, I. O., & Ayanwale, M. A. (2024). Students’ perception of tourism entrepreneurship: Composite-based structural equation modeling. Transformation in Higher Education, 9, 1–12. https://doi.org/https://doi.org/10.4102/the.v9i0.325
Oosterbeek, H., Praag, M. van, & Ijsselstein, A. (2010). The impact of entrepreneurship education on entrepreneurship skills and motivation. European Economic Review, 54, 442–454. https://doi.org/https://doi.org/10.1016/j.euroecorev.2009.08.002
Praswati, A. N., Sari, N. P., & Murwanti, S. (2022). Youth Entrepreneurial Intention: Theory of Planned Behavior and Social Cognitive Theory. Jurnal Manajemen Dan Bisnis, 7(1), 66–79.
Rauch, A., & Hulsink, W. (2015). Putting Entrepreneurship Education Where the Intention to Act Lies: An Investigation Into the Impact of Entrepreneurship Education on Entrepreneurial Behavior. Academy of Management Learning & Education, 14(2), 187–204. https://doi.org/http://dx.doi.org/10.5465/amle.2012.0293
Sá, C., Cowley, S., & Husain, A. (2024). Entrepreneurship Education Participation and Job Creation. Entrepreneurship Education. https://doi.org/https://doi.org/10.1007/s41959-024-00122-9
Sánchez, J. C. (2013). The Impact of an Entrepreneurship Education Program on Entrepreneurial Competencies and Intention. Journal of Small Business Management, 51(3), 447–465. https://doi.org/http://dx.doi.org/10.1111/jsbm.12025
Shahin, M., Ilic, O., Gonsalvez, C., & Whittle, J. (2020). The Impact of a STEM-based Entrepreneurship Program on the Entrepreneurial Intention of Secondary School Female Students. International Entrepreneurship and Management Journal (IEMJ), 1–20. https://doi.org/https://link.springer.com/article/10.1007/s11365-020-00713-7
Shehu, E., & Nilsson, B. (2014). Informal employment among youth: Evidence from 20 school-to-work transition surveys. International Labor Organization.
Soomro, B. A., & Shah, N. (2022). Entrepreneurship education, entrepreneurial self-efficacy, need for achievement and entrepreneurial intention among commerce students in Pakistan. Education+Training, 64(1), 107–125. https://doi.org/https://doi.org/10.1108/ET-01-2021-0023
Subhaktiyasa, P. G. (2024). PLS-SEM for Multivariate Analysis: A Practical Guide to Educational Research using SmartPLS. EduLine: Journal of Education and Learning Innovation, 4(3), 353–365. https://doi.org/https://doi.org/10.35877/454RI.eduline2861
Travelnews Africa. (2025). Madagascar’s Tourism Boom: ITM 2025 Sets New Records, Signaling Opportunities for African Travel. https://www.travelnews.africa/news-single.html?id=15464&title=Madagascar’s+Tourism+Boom%3A+ITM+2025+Sets+New+Records%2C+Signaling+Opportunities+for+African+Travel
Ugobueze, A. N., & Okwunmuo, V. N. (2024). The Impact of Entrepreneurship Education on Unemployment Rate in the South East Nigeria. Economic: Journal of Economic and Business, 3(4), 232–242.
Urban, B., & Ratsimanetrimanana, R. (2025). Madagascan entrepreneurs: the role of knowledge, perceived behavioral control, and transaction costs on business performance. Journal of Small Business & Entrepreneurship, 1–37. https://doi.org/https://doi.org/10.1080/08276331.2025.2498314