Advances in Business & Industrial Marketing Research

Advances in Business & Industrial Marketing Research (ABIM) is an international, peer-reviewed, open-access journal published by Yayasan Pendidikan Bukhari Dwi Muslim. ABIM welcomes original research, rigorous literature reviews, and conceptual scholarship across its recognized business, marketing, management, economics, accounting, finance, sustainability, entrepreneurship, and innovation fields, with contributions from developed, emerging, and developing economies.

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