DOI: https://doi.org/10.60079/abim.v3i2

Published: May 31, 2025

Articles

Celebrity Endorsement on Buying Interest Through Consumer Trust

10.60079/abim.v3i2.322
68 - 81 Ulva Nuraulya Rahma, Yendra Yendra, La Ode Marihi
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27

Brand Repositioning and Diversity: A Case Study of Lucky Dube

10.60079/abim.v3i2.425
82 - 89 Michael Mncedisi Willie
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54

The Impact of Price and Product Quality on Purchasing Decisions

10.60079/abim.v3i2.485
90 - 102 Nurul Tritanty Darise, Mohammad Aldrin Akbar, Ros Lina
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24