DOI: https://doi.org/10.60079/abim.v3i2

Published: 31 May 2025

Celebrity Endorsement on Buying Interest Through Consumer Trust

68 - 81 Ulva Nuraulya Rahma, Yendra Yendra, La Ode Marihi
687

Brand Repositioning and Diversity: A Case Study of Lucky Dube

82 - 89 Michael Mncedisi Willie
316

The Impact of Price and Product Quality on Purchasing Decisions

90 - 102 Nurul Tritanty Darise, Mohammad Aldrin Akbar, Ros Lina
1079