DOI: https://doi.org/10.60079/abim.v2i3

Published: August 30, 2024

Articles

Customer Engagement Mediates the Effect of Content marketing on Purchase Intention

10.60079/abim.v2i3.297
123 - 137 Arina Raudhatul Rizkia, Mohammad Aldrin Akbar, Ros Lina
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1507

Sustainability in Business: Integrating CSR into Long-term Strategy

10.60079/abim.v2i3.354
138 - 149 Wahyuni Wahyuni, Julia Hidayat, Nur Rizka Amalia Ramli, Sri Ade Nurfatmawati Syam, Desiyana Salsabilah
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717

Service Quality on Customer Loyalty: Mediation of Customer Satisfaction

10.60079/abim.v2i3.158
150 - 163 Muhammad Anhar Hidayat, Abdul Rasyid, Fahruddin Pasolo
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1447

The Role of Brand Attitude to Mediate Electronic Word of Mouth on Purchase Intention

10.60079/abim.v2i3.252
164 - 178 Velicia N Bundu, Zakaria Zakaria, Irwan Adam Labo
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416

Challenges and Opportunities in International Business Management

10.60079/abim.v2i3.309
179 - 189 Muhammad Idris, Nurhadi Nurhadi, Sakinah Sakinah
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1766