DOI: https://doi.org/10.60079/abim.v2i2

Published: May 31, 2024

Articles

The Role of Marketing Research in Understanding Consumer Behavior and Preferences

10.60079/abim.v2i2.259
59 - 71 Abdul Haris
PDF
3408

Integrating Knowledge Management into Marketing for Enhanced Decision-Making and Performance

10.60079/abim.v2i2.274
72 - 82 Muhammad Abbas
PDF
610

Leveraging Technology and Innovation for Effective E-Business Management

10.60079/abim.v2i2.285
83 - 95 Haerdiansyah Syahnur
PDF
1049

Customer-Centric Strategies: Navigating the Dynamics of Marketing Management for Competitive Advantage

10.60079/abim.v2i2.288
96 - 109 Mohammad Aldrin Akbar
PDF
4138

Strategic Branding: Building Market Positioning and Business Growth through Integrated Management Practices

10.60079/abim.v2i2.293
110 - 122 Muhammad Mitsal Islami, Sri Rahyuni, Alitha Rukayyah
PDF
4210