DOI: https://doi.org/10.60079/abim.v3i3

Published: September 30, 2025

Articles

Isuzu and Nogwaja: A Strategic Partnership in Brand Identity

10.60079/abim.v3i3.444
126 - 134 Michael Mncedisi Willie
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321

Service Quality, Product Completeness and Price on Consumer Purchasing Decisions

10.60079/abim.v3i3.493
135 - 150 Muhammad Fikra Syahnadin, Erick Karunia, Dodi Apriadi, Ang Hong Loong, Faerozh Madli, Shaierah Gulabdin, Li Haibo
PDF
602

The Symbiotic Dance – How Agile Supply Chains and Strategic Marketing Orchestrate Brand Responsiveness to Evolving Consumer Demands

10.60079/abim.v3i3.624
151 - 162 Simon Dzreke, Semefa Elikplim Dzreke
PDF
473

Market Data Collection and Analysis Challenges for Accurate Marketing Strategies

10.60079/abim.v3i3.639
163 - 176 Abdul Haris
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672

The Credibility Gap: Why 68% of Marketers Reject Superior AI Reports (200-CMO Blind Test)

10.60079/abim.v3i3.625
177 - 188 Simon Dzreke, Semefa Elikplim Dzreke
PDF
372