DOI: https://doi.org/10.60079/ajeb.v4i3

Published: May 10, 2026

Articles

Explainable Artificial Intelligence (XAI) in Personalized Marketing: A Systematic Literature Review of Algorithms, Interpretability Techniques, and Consumer Trust Implications

10.60079/ajeb.v4i3.798
392-405 Yassir Yassir, Muhammad Bakri
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Determinants of Purchase Decisions for Physical K-pop Albums: Evidence from Starship Entertainment Consumers in Indonesia

10.60079/ajeb.v4i3.786
406-419 Muhammad Sa’ad Trisnawijaya, Brian Jesse Jirajaya, Richard Efrem Yosal, Nicolas Tijang, Ian Thomas Sumilat, Muchtar Muchtar
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Pengaruh Motivasi dan Budaya Organisasi Terhadap Kinerja Pegawai Dimediasi Organizational Citizenship Behavior

10.60079/ajeb.v4i3.800
420-437 Yana Fajriah, Heslina Heslina, Lilis Triesna Sari
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Peran Moderasi Gaya Kepemimpinan dan Motivasi: Pengaruh Implementasi New Public Management Terhadap Kinerja Manajerial Sektor Publik

10.60079/ajeb.v4i3.801
438-450 Sulkifli Yunus, Yana Fajriah, Rezki Arianty Akob
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The Role of Artificial Intelligence and HR Analytics in Enhancing Strategic Human Resource Decision-Making

10.60079/ajeb.v4i3.799
451-464 Muhammad Bakri, Yassir Yassir
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The Impact of Cash Management and Fund Revenue on the Financial Performance of Gereja Masehi Advent Hari Ketujuh (GMAHK)

10.60079/ajeb.v4i3.808
465-484 Jennet Juliana Busdan, Elvis Ronald Sumanti
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Anteseden dari Conspicuous Consumption Kosmetik Ramah Lingkungan pada Generasi Z

10.60079/ajeb.v4i3.812
485-505 Khansa Naila Supriyanto, Fatik Rahayu
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